ValueAd Inc.

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• ValueAd Inc.
• AdXpress Enterprise
• Ad Serving platform

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About ValueAd Inc.

• ValueAd first opened its doors in December of
  1996
• The company has grown to become one of the most
  robust, reliable and respected Online Media
  Delivery Technologies in the market place.
• Location Marketing, sales, support - San Diego
  CA
• Engineering ValueAd office Moscow, Russia
  (AdServer.ru)
• Flagship Product Ad server platform AdXpress
  Enterprise
• Latest release Version 8.2
• Managed by a group of specialists that have an
  enviable track record of success providing
  high-quality expertise
• ValueAd is a privately held corporation

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Technology Functionality

• AdXpress Enterprise is efficiently designed to
  provide services to
• Advertisers
• Publishers
• Agencies of all sizes

AdXpress has more effective features and
functionality then almost any local site-side ad
server. In comparison with our competition,
AdXpress stands out on all technological
aspects AdXpress, in addition to ad delivery
and reporting, provides you the ability to supply
all of your clients (publishers, networks,
agencies) with their own individual login account
and reporting tools.
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How AdXpress works

• By using AdXpress technology you allow the
  Advertiser to place ads on Publisher's sites and
  both can always remain informed about visitors
  behavior and overall campaign success. For this
  task AdXpress generates a large variety of
  real-time reports.

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Smart Targeting
Any Campaign can be targeted on this site by any
ZONE, PLACE or BUNDLE (a group of places). thus
maximizing ad potential for the audience more
efficiently
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Single Site Layout
Any Campaign can be targeted on this site by any
ZONE, PLACE or BUNDLE (a group of places). thus
maximizing ad potential for the audience more
efficiently
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Behavioral Targeting
ValueAds AdXpress goes beyond standard ad
targeting. Behavior targeting identifies
groups of potential customers - "segments" -
based on their past web behavior by rating their
browsing activity - wherever they are online
based on their past behavior, surfing patterns
and other anonymous data and puts your ad in
front of them in places you never could reach
them before. You choose the audience that you
would like to target as well as level of
involvement with is segment. Then, in real time,
AdXpress seeks out and connects your ad campaign
with your target segments. AdXpress serve your
ads to your audience based on their interests,
combined with their location on the Web.
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Post-Action Analysis

• Post-Click analysis
• Post-click analysis will provide publishers and
  advertisers with the usage trail activity that
  users choose after applying actions on the
  creative. To simplify, Smart Tags monitor where a
  user will go after he/she clicks on the banner.
  Smart Tags will report a users activity and
  provide detailed information on common traffic
  flow within your site.
• Post-View analysis
• Smart Tag technology enables one of the new ways
  of measuring important brand awareness. Utilizing
  the incredible power of Smart Tags, AdXpress
  provides Post-View analysis. If your objective is
  to improve your brand awareness on the NET this
  is the most effective tool on the market today to
  get the job done.
• Some users will view your creative but wont
  click on it. In most cases they read your media
  (banner) and in some cases they have even
  memorized it. In 24 hours (more or less) users
  may want to visit your site because they still
  remember your message and will type in your
  company name (domain name) to learn more about
  products and services. BINGO! Mission
  accomplished! AdXpress is capable of identifying
  users who viewed your ad earlier and who come
  back later. AdXpress will provide you with a
  valuable and detailed report on how many people
  viewed your banner and even those who actually
  did come back and placed an order.

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Smart Tags
ValueAds AdXpress goes beyond standard ad
tracking. We implement smart tag
technology that allows our customers the distinct
advantage of monitoring a users activity after
the action occurred. By placing a clear pixel in
conjunction with our proprietary tracking tool on
your pages, Smart Tag technology enables
post-click and post-view analysis deep within
your site.
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Optimization
Real time optimization is a dream come true for
web marketers. The System can optimize your
creatives in real time during an entire campaign
life cycle. AdXpress is designed to work together
with our RDPR (Raw Data Processing Robot) in
order to analyze data and compare that data to
your campaign objectives. Effective Optimization
process will read results produced by RDPR plus
real-time incoming data and make appropriate
changes automatically to creative. This is done
in rotation across multiple placements based upon
actual results that are determined by your
metrics.
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Campaign Optimization

• While users visit advertiser site, AdXpress
  tracks behavior and generates real-time reports.
  Advertiser runs AdXpress reports and optimizes ad
  campaign.

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Interfaces
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Network Diagram
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Just a few of our AdXpress Enterprise Customers
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Basic Functionality ListPlease double click on
Excel table
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Contact us

US Headquarters
European Office
ValueAd Inc.3914 Murphy Canyon RoadSuite
A166San Diego, CA 92123
Humboldstr. 2169120 HeidelbergBRD
49 6221 41 86 5349 0163 5214441
Ph    [phone]  Fax  [phone]
http//www.valuead.com info_at_valuead.com
Ad Serving technology on your terms