7 Benefits of Online Knowledge Portal

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7 Benefits of Online Knowledge Portal
Content is ever-evolving and here to stay. We are
surrounded by it and constantly consume it in
some or the other form. It is important for
companies like you to understand their customers
and provide important information about your
products, services or the industry upfront. Today
customers want to have full knowledge of your
products before they invest. Also, they want to
find out answers on their own. They dont want
to interact with your
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• customer support team through different mediums
  unless and until its something big.
• In such situations, an online knowledge portal is
  your answer. It becomes your visitors go-to
  medium to find answers and understand your
  product/service. Besides that, there many other
  benefits of integrating an online knowledge
  portal to your website.
• So, lets look at some other benefits of having
  an online
• knowledge sharing portal
• Decrease in the number of support tickets
• Having a knowledge portal will help you maintain
  all the necessary information about your
  products in one place. This makes it easy for
  your customers to know your products in-depth
  without having to make efforts to put together
  scattered information from all over the web.
• Thus, if your customers make an informed
  decision, this will directly reduce the
  generation of support tickets. Even your
  employees will have more time for research,
  improving conversion rates, and providing
  premium support to customers who might have
  major issues.

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• Marketing resources
• Knowledge portals make pitching your
  products/services easy for your marketing as
  well as the sales department. Not only that but
  you can also run the marketing campaigns inside
  the software to upsell or cross-sell your
  products. This will be a more targeted approach
  with better conversion rates than anything you
  will achieve from normal platforms. The reason
  being these customers already trust your brand
  and are willing to invest more in you and your
  products. You can also use this channel to notify
  your customers about any discount offers.
• Knowledge portal makes it easy for your customers
  to come online, check the new offers or coupons
  if any are available on your products. These
  things make it easy for you to provide the best
  of your services in a very cost-effective
  manner.
• Provide support anytime anywhere
• As a company, many a time you will need to update
  your product manuals, documents, terms, and
  conditions, etc.
• Lets say if you roll out any feature in your
  product then you will need to make the necessary
  changes in your user

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• manual as well. This is when having a knowledge
  portal becomes a boon. With the help of it, you
  can easily make necessary changes in the manual
  or the documents and simply upload it. With
  that, you can just set up a notification that
  alerts your portal users about the new feature
  and redirects them to the updated document. And
  if they have any questions, they can always type
  in their query, look for answers, or submit a
  support ticket.
• This way, you can easily be there for your
  customers anytime and anywhere.
• Benefits of Cloud Based Solution
• Developing these portals and then storing huge
  amounts of data on a server can turn out to be a
  costly affair. This is why a cloud-based portal
  solution can be a cleverer as well as a
  cost-effective choice here. How? Because for such
  a solution, you pay as per the usage of space.
  No extra headache of setting up a server, daily
  maintenance cost, etc. This way you can lower
  down the cost of customer support while
  providing them with high-quality 247 support on
  the go.

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• Security
• Portals help your customers to securely access
  CRM data based on the accessibility provided to
  them from the backend. Customers will be given
  credentials using which they can securely login
  and have access to your portal.

As a company you will be having thousands of
users data, authorized documents, etc. and to
keep this data secure is your responsibility. To
keep this data secure and its sharing more
secure, you need to make sure that you are using
the latest encryption techniques. Using the
latest techniques ensures that data is secured,
away from the reach of hackers or unauthorized
persons.
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• Integration with AI
• There is no field today which Artificial
  Intelligence (AI) has not touched. Be it
  healthcare, automobiles, banking, or our
  day-to-day lives. It is present everywhere and is
  rapidly becoming part of our lives.
• In fact, many companies have started using AI to
  provide better customer service.
• How?

By integrating Artificial Intelligence with their
knowledge or web portals. Properly crafted
customer journey, conversational AI, and
chatbots, by having these three things in your
knowledge
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• portal, you can provide exceptional customer
  service in different time zones 247365 days.
  This means no more waiting for days for a call
  back or a reply for customers and good
  word-of-mouth marketing for your business.
• Additionally, it helps your sales and support
  team. The benefits of AI are beyond our
  imagination regardless of its application or
  industry.
• Increased customer satisfaction
• Online knowledge portals help you be there for
  your customers when they need you the most. This
  directly affects their opinion about your
  organization and can make them your promoters
  too, if all went well. This lessens the burden
  of your support team whilst keeping your
  customers happy and in your sales funnel.
• And we all know whats the result of happy
  customers business and revenue growth.
• Final words
• Knowledge sharing portals are here to disrupt the
  customer support and service industry especially
  with the proper application of Artificial
  Intelligence. Your customers are evolving and so
  are their needs. To keep up, businesses need

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to adapt the new, effortless, and quicker ways to
interact with their customers. If you dont want
to go for a pre-defined portal solution, you can
always get in touch with a custom portal solution
provider for your company. The advantage of
having a custom portal is that you can add
features according to your requirements and your
business logic. About us CRMJetty is a hub of
innovative customer relationship solutions. Our
tools ensure that you can render enhanced
interactions at each stage of your customer
lifecycle. So, if you are searching for a portal
development company, we are here to help you in
building the right customized portals. Something
that your customers will love. We have served in
this industry for a decade and have built many
knowledge portals like customer portal,
self-service portal, web development portals,
etc. Get in touch with us to create customized
portals and well help you kickstart your journey
towards growing with portals.
Source h ttps//www.crmjetty.com/blog/benefits-of
-online-knowle d ge-portal/
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