HighSpeed Networks

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High-Speed Networks
Presented by Larry Zibrik Sierra Wireless Pam
Ferguson Rogers Business Solutions
415 p.m. 455 p.m. River A B
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Broadband (3G) M2M
Presented by Larry Zibrik Director, Product
Management Sierra Wireless
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• M2M today
• Low bandwidth payload in most cases handled by
  GPRS speeds
• Significant focus on solution integration and
  cost
• On board applications
• Price sensitive markets
• High reliability
• Deployment is often justified by an ROI analysis
  vs legacy collection methods
• meter readers
• vending field service
• on site maintenance staff

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• Broadband M2M
• 3G Technologies Allow Wide Area Broadband Access
• HSDPA 7.2MB downlink (Cingular, Telstra,
  Rogers, Euro Carriers, Asia-Pac)
• HSUPA 7.2MB downlink, 2.0 MB Uplink
• EV-DO Rev A 3.1 MB downlink, 1.8MB uplink
  (Verizon, Sprint, Telus)
• Latencies of 50 60 mS as opposed to 100 mS
• gt1MB bandwidth enables a new category of M2M
  applications
• Media rich content opens up branding and
  customer relationship tools
• Vending
• Remote display
• Real time video for security and witness
• On site exception based security
• In vehicle exception case
• Aggregation
• PAN/LAN consolidation into a single 3G
  connection (POS etc.)

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North American Market

• 3G Technologies have the highest CAGR (2006
  2012)
• W-CDMA - 200
• CDMA EV-DO - 71

Source ABI Research 2007
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• Customer Examples

Isochron 3G Vending Machine With Color Display
DriveCam In Vehicle 3G Video
Digi ConnectPort 3G Router
Airlink Pinpoint 3G
Cisco HWIC 3G Router Card
Ericsson W25 Residential SOHO 3G Router
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• Broadband M2M Evolution of standards
• The M2M market has been challenged by the lack of
  standards for wireless modules
• The primary 3G device market (PCOEM) has
  standardized on a common hardware footprint
  (mPCIe)
• The same Modules address the M2M market
• USB interface to handle 3G payloads
• Industrial temperature range (-30 to 60 C)
• Robust mounting provisions for vehicular or
  ruggedized environments

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• 2007 The year of broadband M2M
• 1) Establish Awareness of 3G M2M
• - Target applications
• - Solution requirements
• 2) Trial key applications in field
• - Video (Vehicular and stationary)
• - LAN consolidation
• 3) Expand roll-outs and solution sets

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High Speed Networks for M2M
Presented by Pam Ferguson Director, Alternate
Channels M2M Solutions Manager Rogers Wireless
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Access to Hot News and Entertainment Great
But What About M2M???
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Network World-Standard Evolution to More
Bandwidth
EDGE
HSDPA/UMTS

Evolved 2G in 2002
2G in 1995
3G in 2004-2010
9.6 - 19.2 kbps
40 - 60 kbps
100 kbps - 2 mbps
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• Latency More Than a Need for Speed
• Faster download speeds Reduction in latency
  Best of Both Worlds
• Rogers believes this will
• Advance the development of delay sensitive
  applications such as video and voice
• Increase adoption of cellular wireless in video
  surveillance (environmental, security monitoring,
  first responders, law enforcement), broadcasting,
  healthcare
• Opens market for cellular wireless as primary
  access for applications requiring real-time
  synching of databases, video transfer

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Example Video Surveillance

• Reliable primary for video surveillance as uses
  as always-on connection
• Does not require line-of-sight
• With HSDPA bandwidth limitations are removed
• Better image clarity (less grainy)
• Real-time monitoring and recording of events as
  they occur
• Watch on secure web-site or transmit to PDA
• New markets where fixed line is too expensive or
  only need temporary access (construction sites)

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Example High Speed Data for Retail Convenience
Stores
POS Register
Freezer Alarm
Debit/Credit Terminal
Wash Controller
Company Office
ConnectWare Manager

• Reliable primary connectivity for POS
  transactions
• Automatic back-up to broadband/ISDN for business
  continuity
• Extended network reach to gas pumps, car wash,
  freezers
• Store opening on time with guaranteed
  connectivity
• Secure IPSec VPN Connectivity at HSDPA speeds
• Device management through Digi ConnectWare
  Manager

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• Whats in it for the Carrier?
• Attract partners solution providers that would
  not have been interested previously
• Leverage existing investment in network to
  support new applications
• Raise awareness of the capabilities and viability
  of Wireless for Mission critical data through the
  mainstream deployments
• Ability to provide mobile broadband services at
  competitive costs
• One minute of MP3 over HSDPA to a handset at 4.1
  seconds over HSDPA
• Ability to stream video to phones
• Business adoption by Rogers customers include
  architects

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In Summary

• Wireless Broadband Performance
• Fast and low cost deployment
• Capacity and Reliability for "last mile
  connectivity no matter what you need to connect
  to

Slide compliments of AirLink