Is Digital Assurance and Testing the Secret to a Sustainable E-commerce Strategy?

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Is Digital Assurance and Testing the Secret to a
Sustainable E-commerce Strategy?
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Is Digital Assurance and Testing the Secret to a
Sustainable E-commerce Strategy?
Decades ago, Walmart changed the picture of
retail in the American market and altered the
economic balance by shifting power from
manufacturers to retailers. By forcing decline of
small, local, old-school stores through lower
prices, Walmart paved the way for the magnanimous
stature that it has now. The retail scenario is
changing again. This time, by e-commerce.
E-commerce has disrupted the way people shop. In
this fast-paced world, people are tight on time
and online shopping has come to their rescue. It
incorporates the two major factors technology
and sustainability that the modehttps//www.cign
iti.com/blog/can-digital-commerce-strategy-work-wi
thout-digital-assurance/rn, tech-savvy,
environment-conscious consumer looks for while
making a purchase. Every big and small retailer
today is working constantly to make these digital
platforms robust and secure. E-commerce giants
such as Amazon, eBay, and Alibaba are becoming
the Walmart of online shopping. Quite evidently,
digital transformation has revolutionized the
consumer behavior in terms of their purchasing
pattern and check-points. Hence, knowing the
opportunities and challenges in the digital
space, a lot of attention is driven towards
Digital Assurance and Software Testing. Can
brick-and-mortar stores exist without embracing
the digital disruption? The benefits of
e-commerce are attractive, both for sellers as
well as buyers. The geographical limitations of a
physical store are not a concern for an
e-commerce platform. Going online has allowed
businesses to market and sell their products
worldwide, presenting them with the possibility
to expand their customer base exponentially.
E-commerce enables sellers to offer better
variety and range to their customers by analyzing
their buying history and purchasing pattern.
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Is Digital Assurance and Testing the Secret to a
Sustainable E-commerce Strategy?
With minimal investment, e-commerce drives higher
revenues, as online businesses do not have to
spend exponentially on building stores or paying
rent, furniture, installations, and electricity.
Omni-channel advertising becomes significantly
cheaper with social media, eliminating the need
to hire and pay sales and marketing
personnel. Although, ecommerce is not completely
ecological, it relatively helps in reducing the
carbon trail in many ways. The major emissions
for e-commerce come from the heavily-powered data
centers and the additional packaging material
required to ensure safe delivery. But, there is
nothing that cannot be moderated. Deployment of
renewable energy resources and recycling the
packaging materials provide e-commerce the scope
to emerge as the sustainable option of
retail. Having said that, there are still many
who find a sense of security in traditional
shopping and would prefer a personal service at a
physical store over a few clicks on a mobile
shopping app. Traditional shopping also lets
customers to take the merchandise home the very
same day, while they have to wait for a few days
to get an online order delivered to them. The
waiting period may kick in anxiety in some
buyers, making the retail therapy
useless. Possibly, e-commerce will not kill
traditional retail immediately. It may lead to a
slow and painful death, if the retail stores fail
to evolve with the changing time, implying that
there has to be a balance to ensure omni-channel
experience. How the retail giants are coping
with the digital change?
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Is Digital Assurance and Testing the Secret to a
Sustainable E-commerce Strategy?

The decline of old-school retail stores with the
rise of big-box retail has taught businesses one
thing- To stay in the game, you must adapt with
the change. The soaring e-commerce success has
led the retail behemoths to take the cue and
adopt an appropriate strategy to stay competitive
and relevant. The acquisition of Whole Foods by
Amazon and Flipkart by Walmart shows the trend of
cross-format deals that traditional stores are
taking to save their face. The popularity and
ease of online shopping over offline cannot be
ignored. In such scenario, convergence becomes
the key to survival for brick-and-mortar stores.
Developing a hybrid model, in which they offer
the convenience of online shopping while
maintaining a physical space to interact with the
customers, is their best bet. Here, Enterprise
E-commerce application testing and Software
quality assurance solutions will play a key role.
This facilitates an Omni channel presence of
retailers, empowering them to tap on maximum
customer touch-points. Read Full Blog at
https//www.cigniti.com/blog/digital-assurance-te
sting-for-ecommerce-strategy/
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