National Campaign for Sanitation and Hygiene Promotion with focus on Hand Washing in preparation for

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National Campaign for Sanitation and Hygiene
Promotion with focus on Hand Washing in
preparation for 15th Oct GLOBAL HANDWASHING DAY
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Potential benefits of sanitation and hygiene/hand
washing
Source Fewtrell et al 2005
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National Campaign on Sanitation and Hygiene
Promotion- An Introduction

• Sanitation and hygiene are essential for survival
  and development
• Maximizing the opportunity created by the
  International Year of Year, DDWS, DSEL, Govt of
  India with support of UNICEF have come together
• To mobilize and create awareness among community
  on promotion of sanitation and hygiene especially
  hand washing involving children and school as
  main catalysts
• The campaign will be operationalised through the
  national flagships progrmame of SSA and MDM of
  DSEL, and TSC of DDWS.

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When, Where with Whom

• The campaign will be implemented on 15th October
  2008 which also marks the Global Hand Washing Day
  
• The campaign will cover all the schools both
  urban and rural of the country
• Main Target Groups
• Students
• Teachers
• Mid-day meal cook/agency
• GP, PTA, SMC and Youth Groups

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Why this campaign

• To ensure special focus on hand washing at
  critical times especially after defecation and
  before eating
• To create awareness on sanitation and strengthen
  the initiatives to eliminate open defecation from
  India
• To promote hygiene practice (e.g. toilet use,
  hand washing, personal hygiene, and community
  environmental cleanliness) which is very poor
• To involve students and teachers inform them
  about importance of sanitation and hygiene/hand
  washing practices engage them in mobilizing and
  creating awareness among their school, family and
  community on sanitation and hygiene/hand washing
  
• To energize the grassroots implementer of TSC,
  SSA, MDM to focus on sanitation and hygiene/hand
  washing

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Implementation Structure
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Why on Global Hand Washing Day

• Globally, hands are washed with soap on less than
  20 of the occasions when they should be
  (WB,2000)
• In India, only 53 people wash hands after
  defecation and only 38 wash them before eating
  this is even lesser among those who prepare food
  (30) (Indian Public Heath Association 2007-08)
• Recognizing the importance of hand washing, a
  Global Handwashing Day has been fixed by
  international agencies on Oct 15th
• This campaign is well timed given the context of
  IYS. It will help mobilize millions of people in
  India aroung sanitation and hygiene

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Why focus on children and schools

• Children
• Children are at an age when it is easy to
  influence them.
• Children are the future adults of society they
  must change so that an entire generation changes.
  
• Children often play the role of change agents
  they can promote hygiene habits among their
  peers, siblings, in their homes and in the
  community
• Schools
• Provide the environment to teach children about
  health and hygiene issues
• Mid-day meals are given in schools, providing an
  opportunity to practice hand washing
• Schools make available organized groups of
  student who are open to learning new ideas

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October 15th Proposed Activities in schools

• Teacher constitutes/activates the child cabinet
  for operation maintenance of water and
  sanitation facilities
• Child Cabinet conducts a special meeting to plan
  activities for sanitation and hygiene promotion
• Child Cabinet and children clean the school
  compound and class rooms
• Children wash hands, with soap, before the
  mid-day meal at a fixed time across all the
  schools
• Children take a pledge to refrain from open
  defecation, and practice hand washing before
  eating, and after defecation and motivate the
  parents and community to follow the same
• Children take a procession in the village to
  generate awareness on sanitation and hygiene

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Role of teacher

• Mobilize students, SMC, GPs, and other
• Ensure the availability of soap, hand washing
  facilities, and cleaning materials in
  coordination with GP/SMC
• Help students to create message and slogan for
  the procession before the main event
• Help students to prepare speech for student who
  will be addressing the Gram Sabha
• Coordinate with mid-day cook/agency for special
  meal on Oct 15
• Ask students to paste IEC material/poster at key
  places
• Conduct six activities of the campaign on Oct
  15th
• Fill the report and share with block
  officials/coordinators

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Role of GP, PTA and SMC

• GP will conduct a special Gram Sabha for children
  who will address them on sanitation and hygiene
  issues. It will coordinate in mobilizing other
  ensuring required facilities for school
• SMC will support the campaign by ensuring the
  availability of soap, hand washing facilities,
  and cleaning materials
• It will send one of its teacher for training
  related to this campaign
• It will coordinate with Mid-day Meal Cook/agency
  for practicing hand washing and ensuring
  cleanliness in food and kitchen
• It will also monitor the activities and see that
  all the activities are completed in time with
  participation of all
• PTA will support in mobilizing the community and
  monitor the activities

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Role of implementers -TSC,SSA,MDM, UNICEF

• Collectively, all will help
• Conducting training for teachers
• Distributing IEC material to all the schools
• Monitoring the campaigns activities
• Collecting all the filled forms from the teachers
  and compile it
• Providing leadership and technical support
• Mobilizing all the concerned stakeholders
• Supporting mass media campaign
• Conducting and launching the programme engaging
  VIPs

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Monitoring of the programme

• Two types of monitoring mechanism suggested
• Monitoring by School They will implement as well
  as monitor the programme to see that all the six
  activities are executed successfully. They will
  share a report in a given format after the
  completion of the event. A signed report has to
  be shared with Block Officials by Oct 17th, who
  will compile and share with district. This will
  be compiled through TSC online monitoring system.
  
• Monitoring by external teams External
  monitoring team will be set up with officials
  from SSA, TSC, MDM, NGOs, Tribal Welfare
  Department, PRIs, and other Govt Departments from
  district and block.
• These teams do random monitoring of the campaign
  on Oct 15th by physically visiting the villages
  and wards.
• Submit the report in given format to the District
  Authorities.
• At least 5 of the villages/ward and will be
  covered to ensure that activities are taking
  place as per the plan.

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Other events to support the campaign

• One of the famous celebrities will be engaged as
  the lead campaigner
• Mega launch of the campaign at National, State
  and District level engaging ministers and higher
  Govt Officials
• Main event to be supported by a month long mass
  media campaign that may include airing of
  TV/Radio spots, dissemination of promotional
  products, media meetings, etc
• The hand washing activity/event particularly will
  be proposed to the Guinness or Limca Book of
  World Records. In order to do this the children
  would have to clean their hands properly, in the
  standard way, and teachers would have to count
  and report in a timely fashion, the numbers of
  children involved
• To motivate the school/teachers and recognize
  their role in the campaign, a certificate/memento
  of appreciation would be given to them after the
  completion of the event.

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Actions at State level-1

• Develop a Joint Action Plan for State and
  district - by 2nd Sept
• Issue a Circular to all districts to implement
  the programme - by 3/5th Sep
• Set up a coordination and review committee at all
  levels to monitor the programme - by 5 -10th Sept
  
• Printing and distribution of training
  kit/interactive CD- by 12h Sept
• Undertake training of trainers at state level -
  by 15th 20th Sept
• Train all teachers (minimum one teacher per
  school) - by 30th Sept
• Printing and distribution of campaign materials
  (2 posters and leaflets for each school) - by
  30th Sept
• Arrangement of special mid-day meal on 15th Oct
  - decisions by 20th Sep
• Ensuring availability of soap and hand washing in
  each school before 14th Oct

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Actions at State level -2

• Hold a pre-launch event hosted by Minister In
  charge PHED at state level a week before the main
  function by 8th Oct
• Launch the event with Chief Minister or Governor
  at State level function, DM/DC/ZP and BDO for
  district level and block level functions
  respectively on 15th October
• Special school sites for State and District level
  functions need to be prepared accordingly before
  10th Oct
• Instruction of all GPs to hold special meeting to
  be addressed by children, youth clubs before 30th
  Oct
• Set up special monitoring and verification teams
  by 30th Sept
• Compilation of data collected from the schools by
  end Nov

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Support from Center-TSC, SSA, MDM
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Progress so far, at national level

• Coordination meeting with MDM,SSA, TSC
• Sharing information to the States
• Development of training module, interactive CD
• Development of poster, pamphlet
• Training plan in process
• Engagement of celebrity Sachin Tendulkar

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Thank You