Four Types of Advertising Agencies You’ll Find in Sydney

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Four Types of Advertising Agencies Youll Find in
Sydney
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Introduction to Advertising Agency in Sydney

• Sydney is the hub of advertising in Australia and
  with good reason. It not only houses some of the
  biggest names in the advertising world but it
  also boasts of the widest variety of advertising
  agencies. So is it a specialized agency you are
  looking for, or a fully integrated one, you can
  find them all in Sydney.

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Mainline Agencies

• A typical old-school advertising agency in Sydney
  would be a mainline agency. These are your
  traditional media agencies that focus more on
  brand and brand-building through their campaigns.
  They provide complete creative solutions for
  traditional media advertising like radio, TV,
  print and outdoor.

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Media Buying Agencies

• Every good brand needs a solid media-buying
  agency. While you can route the process through
  your mainline agency, it makes more sense to have
  one on board separately so that you can control
  the entire process. Sydney has a number of top
  media agencies that can get you the spots you
  need for your brand messaging.

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Digital Creative Agency

• If you are looking to put out some creative work
  on the digital space, you need a specialized
  digital creative agency. Sydney has a number of
  digital creative agencies that work exclusively
  to provide digital solutions for brands. They
  understand the kind of content people consume
  online and work towards replicating that same
  style for your brand.

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Digital Marketing Agency

• A good digital agency in Sydney should also be
  able to provide you with digital marketing
  solutions. And what this means is that they
  should be able to handle media buying for you
  online and suggest the best possible media mix
  for your brand.

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Thank You
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