Digital Marketing Training Institute in Kanpur, Lucknow, Kolkata

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DIGITAL MARKETING
CONTACT US
91 - 7084 185 185
www.webgangesedu.com
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• TOPICS UNDER DIGITAL MARKETING

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What Digital Marketing Is ?
Digital marketing is the marketing of products or
services using digital technologies, mainly on
the internet, but also including mobile phone
display advertising, and any other digital medium.
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New Non-linear Marketing Approch
In order to engage customers, retailers must
shift from a linear marketing approach of one-way
communication to a value exchange model of mutual
dialogue and benefit-sharing between provider and
consumer. Exchanges are more non-linear, free
flowing, and both one-to-many or one-on-one. The
spread of information and awareness can occur
across numerous channels, such as the
blogosphere, YouTube, Facebook, Instagram,
Snapchat, Pinterest, and a variety of other
platforms. Online communities and social networks
allow individuals to easily create content and
publicly publish their opinions, experiences, and
thoughts and feelings about many topics and
products, hyper-accelerating the diffusion of
information
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Why We Use Digital Marketing ?
One of the reasons why digital marketing is
taking over traditional marketing channels is the
ability of Internet marketing tools to interact
with targeted audiences in real time. Engagement
in any form is what your customers expect to
receive when interacting with your brand or
business.
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Search Engine Optimization (SEO)

• This is the process of optimizing your website to
  "rank" higher in search engine results pages,
  thereby increasing the amount of organic (or
  free) traffic your website receives. The channels
  that benefit from SEO include
• Websites
• Blogs
• Infographics

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Content Marketing

• This term denotes the creation and promotion of
  content assets for the purpose of generating
  brand awareness, traffic growth, lead generation,
  and customers. The channels that can play a part
  in your content marketing strategy include
• Blog posts
• Ebooks and whitepapers
• Infographics
• Online brochures and lookbooks

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Social Media Marketing

• This practice promotes your brand and your
  content on social media channels to increase
  brand awareness, drive traffic, and generate
  leads for your business. The channels you can use
  in social media marketing include
• Facebook
• Twitter
• LinkedIn
• Instagram
• Snapchat
• Pinterest
• Google

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Pay-Per-Click (PPC)

• PPC is a method of driving traffic to your
  website by paying a publisher every time your ad
  is clicked. One of the most common types of PPC
  is Google AdWords, which allows you to pay for
  top slots on Google's search engine results pages
  at a price "per click" of the links you place.
  Other channels where you can use PPC include
• Paid ads on Facebook
• Promoted Tweets on Twitter
• Sponsored Messages on LinkedIn

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Affiliate Marketing

• This is a type of performance-based advertising
  where you receive commission for promoting
  someone else's products or services on your
  website. Affiliate marketing channels include
• Hosting video ads through the YouTube Partner
  Program
• Posting affiliate links from your social media
  accounts

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Email Marketing

• Companies use email marketing as a way of
  communicating with their audiences. Email is
  often used to promote content, discounts and
  events, as well as to direct people toward the
  business's website. The types of emails you might
  send in an email marketing campaign include
• Blog subscription newsletters.
• Follow-up emails to website visitors who
  downloaded something.
• Customer welcome emails.
• Holiday promotions to loyalty program members.
• Tips or similar series emails for customer
  nurturing.

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Online PR

• Online PR is the practice of securing earned
  online coverage with digital publications, blogs,
  and other content-based websites. It's much like
  traditional PR, but in the online space. The
  channels you can use to maximize your PR efforts
  include
• Reporter outreach via social media.
• Engaging online reviews of your company.
• Engaging comments on your personal website or
  blog.

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Digital Marketing Training