Can Stylish Fashion Jewelry Steal Major Design House’s Thunder?

1
CAN STYLISH FASHION JEWELRY STEAL MAJOR DESIGN
HOUSES' THUNDER?
2
A fragile economy and escalating gold and diamond
prices have caused premier designers to opt for
smaller creations in a market where dramatic
statements dominate. The consumers' hunger for
the dramatic is unrelenting, but the economy
dictates a ceiling to price that these jewelry
houses can't meet without reducing size. So
stylish fashion jewelry makes its entrance to
the stage of high fashion by delivering
breath-taking designs once reserved for these
leading designers.
3
Are we entering a new age of stylish fashion
jewelry? It certainly appears to be happening
and not by planning, but by accident. The fact
that gold and diamonds are too expensive,
coupled with consumers having lower disposable
income, have caused the leading design houses to
stick to minimal creations in the midst of
trends towards dramatic statements. Meanwhile,
affordable fashion jewelry is reaching for
fabulous creations in sparkling crystals and faux
pearls that are breathtaking.
4
Is it a return to affordable fashion jewelry of
the late 80s and early 90s that made bold
sculptured bracelets in copper and bronze
plating with dimensional leaf work and encrusted
crystals? So high fashion! Remember earrings with
stunning arrangements of elongated pear-shaped
pearls fanning out with large Austrian crystals
stationed to provide extraordinary sparkle.
Think back to rings with dramatic leopards
combining black epoxy with dazzling pave'
crystals. What about twisted faux pearls and jet
crystals creating a thick choker for an
absolutely stunning statement in high fashion.
5
How we have missed these gorgeous statements in
fashion jewelry! The present situation calls for
a serious rethinking of the next major trend in
stylish fashion jewelry. Currently classic rules
with gemstone fashion jewelry and Murano style
glass. Beautiful creations in shell and
freshwater pearls continue even through the
winter. Classic trends stand on a firm
foundation right now, but the eye is always
looking forward to the next major trend.
Eco-green is making ripples below the radar and
seems to be gaining steam as the next likely
candidate for a major trend.
6
Now something new is churning with all the fire
and magnetic attraction to plot the future
course of fashion jewelry. Look back to the 40s
and 50s when gorgeous brooches, bracelets, and
necklace sets made fabulous statements with
lavish sparkle. Look back to the golden era of
fashion jewelry when Eisenberg, Coro, Juliana,
Dior, and Trifari brought new glamour to stylish
fashion jewelry that collectors put a lot of
value on today. This is glamour that lifts the
spirit for temporary relief of daily worries.
7
Trends change slowly and fashion must captivate
in order to cause a major new direction. The
classic direction in stylish fashion jewelry
today brings nature's beauty to designs with
gemstone jewelry. It discovers nearly forgotten
art in Murano style glass. And it seems
impossible to improve on. But the dazzling
beauty of fashion jewelry's golden age has a
different kind of look backward. It renews the
spirit with glamorous design and makes every
woman feel like a princess. It awes with
sparkling beauty. In short, it is uplifting! And
that puts the return to the golden era of fashion
jewelry on the short list for the next trend.
Can it happen again?
8
THANK YOU!!
Ericol Fashion, 240-70 Shawville Blvd SE, Suite
1100 Calgary, Alberta, Canada T2Y2Z3 1
403-815-7530 ericolproducts_at_gmail.com