Why are Mobile Apps Now Essential for Online Shopping Businesses?

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Why are Mobile Apps Now Essential for Online
Shopping Businesses?
Online shopping is all about selling the
experience rather than just than the products.
One of the largest investments in the ecommerce
business is the web development. And all of
that is to keep enhancing the experience
of the consumer. Unlike offline retail
business, ecommerce
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allows you to manage the décor of your
e-store at reasonably lesser costs. (Source
Business insider) In this virtual home décor
cycle of ecommerce experience, mobile is
clinching the battle away from the
old-fashioned desktop. In the year 2017,
the mobile ecommerce contributed close
to 59 of total ecommerce sales. Though
2018 shifted 4.5 higher than the previous
year, we are talking about 1.8 Billion in global
ecommerce sales for the year. The expected total
share of mobile e-commerce is up to 70 by the
end of 2020 with revenue numbers climbing up to
2.91 Billion.
(Source Statista)
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As we wait for the numbers of 2018, the latest BI
Intelligence data for Q4 2017 for sales in North
America suggests that the mobile app is beating
both the desktop and the mobile site (source
Business Insider). So, if you did average in last
years festive sales, not having a mobile app
could well be the reason. Now ecommerce
mobile app development and its marketing is
not the same as traditional
ecommerce marketing methods. But it is sure
something you must adapt to. Miss 50 Revenue
Making Opportunities Just by not Having a
Mobile App. The market share for online shopping
is shifting at a furious rate towards Mobile
Apps. It is already a late entry for a business
to develop a mobile app if you do not have one
already. You do, but it does not give the best of
the experience, that is a deeper hole you
have dug yourself into. Mobile App is a
perfect canvas to deliver the experience to
earn loyal customers. And, if you deviate
from that goal, you will start losing
customers at an even faster rate. Go Native or
Not? One of the basic questions for
ecommerce mobile app development is whether to
develop native apps or cross-platform would do
the job. The bottom line is the experience
you wish to deliver and money your current
business value permits. The fact is that you
would need Android and iOS both. Therefore,
let this be a business decision rather than a
technical one. Biztech Consulting
Services provides 360-degree consultation
with analytical data and detailed specs
prior to the development.
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iPhone App Development Services For example,
while using banking mobile apps for iPhone,
one could integrate Siri to give
commands and directly transfer funds to
beneficiaries. Even to log in to these
apps, there is an option to use FaceID in
iPhone apps. Android does a similar thing using
TouchID. Due to the backend process of Apple
not sharing the confidential customer details
with third-parties, as a user, you would
be willing to add these details. More
advanced online payment integrations options
of iOS 12 make iPhone App Development
suited for ecommerce mobile apps. These
features include FaceID, TouchID, Apple Pay, Siri
integration, and Apples own brand value.
On the other hand, Apple store
compliance requirements also enforce
certain conditions which do not allow
merchant forced notifications or
collecting customer information without
consent. Therefore, you should opt
for iPhone App Development Services from a
skilled iOS developer with experience into
ecommerce mobile app development. Android App
Development Services Android apps do not
feature enhanced features such as
FaceID. However, there is a wide range of
features a skilled Android developer can put to
use. More importantly, Android penetration is
quite higher in certain geographies than the
other. Therefore as a business, you must
first understand your Diaspora and focus on
development priorities accordingly.
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In many ways, Android App Development is not much
different than the iOS App Development. The
difference is in the approach to provide the best
experience suiting for the users of
these platforms. Biztech Consultancy Services
has a wide range of experience in ecommerce web
and mobile app development. We consult, we
develop, and we also help with the marketing
aspect of the mobile apps. The Marketing
Angle As we mentioned in earlier, the
marketing for mobile apps is not the same
as website marketing. The task is to
make a home in the Smartphone of the
user. Post doing so, you need to stay
updated and continue to engage the user. The
goals here could be in terms of the
number of downloads, the number of active
users, and tracking of the users on the mobile
app website. We encourage all our clients to
think this element through and ensure that
there are key features in the mobile app to
ensure a high percentage of engagement. Any
ecommerce website suffers standard phenomena
where tracking and recognizing the anonymous
users is impossible. The mobile app is the
perfect solution to that challenge. Driving
customer loyalty is much easier (innovative,
yet easier) with the mobile app. Deep-linking
of the product URLs is also crucial, as you would
want the users to jump to the product directly
in the app from the search results.
Besides these technicalities, there could
be several factors affecting the user
experience. Therefore, while taking on ecommerce
mobile app development project, you must take
these critical points into consideration
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• Native Apps vs. Cross-Platform Apps
• Priority App iPhone or Android or Both
• Deep-linking for Products
• Layout the App Marketing Plan
• Integrate a web page in mobile
  website prompting users to download App
  with an alternative to continue browsing in
  the mobile web
• List down most critical features for a
  mobile app to ensure a smooth first release
• At Biztech Consulting Services, you
  would find Android and iOS developers
  with rich experience to have managed ecommerce
  projects. We understand the challenges and
  end-user expectations. Get in touch with us and
  let us review your requirements. We will get back
  to you in less than 24 hours with detailed
  specifications.

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bile-apps-for-online-shoppin g-businesses/