Maximize Your App Downloads Using App Store Optimization

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M AX I M I Z E Y O U R APP
D O W N L O AD S U S I N G APP S T O R E O PT I
M I Z AT I O N
P re pa re d by C ons a gous T e chnologie s
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AGENDA FOR TODAY

• Our Points of Discussion
• Introduction
• What is ASO?
• Scoop of Facts
• Importance of Ranking
• Top Ranking Factors
• Contact Info

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INTRODUCTION
Mobile is not just a platform. It is an
opportunity to transform your business.
If youre a mobile app developer and want to get
your app out to the masses, you know how
difficult it can be without a proper strategy.
Ranking in the app store and search result can
be unattainable goals, especially for those who
youve just launched a new mobile app.
OVERVIEW OF THE PLAN
But with the help of some basic app store
optimization, you can go a long way, as it
becomes nectar for mobile app development to
gain recognition in App Store.
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Words to Remember
CONTENT MARKETING IS A COMMITMENT, NOT A
CAMPAIGN.
Jon Buscall
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Application Store Optimization is the way to
improve the ranking of mobile application on
Google play store and App store so that it can
appear higher in query items. The higher
visibility generates more traffic to apps page
to increase the number of downloads.
WHAT IS APP STORE OPTIMIZATION?
After the cursory look at the App Store
Optimization, its time to discuss the factors
that increase the ranking of mobile apps.
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SCOOP OF FACTS

• According to a research, 47 of all US iPhone
  users search mobile applications in the App
  Store while only 10 find apps due to being
  featured on a top chart, and 9 through Apples
  featured screen.
• On the basis of study completed by AppShots 53
  of Android users and 47 of iOS users found
  their last app through app store searching ,
  and mobile application with simple features and
  appealing screenshots increased downloads by 30.

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THE IMPORTANCE OF RANKING IN APP STORE SEARCH
Mobile app development companies went through
trouble of building a successful mobile app with
slick functionality thats ready to add value to
its users. Previous testers and users were
raving about it but there were some major issues
like person who already know about it can found
it in app store. And this problem needs to be
addressed before a competitor swoops up your
audience.
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TOP RANKING FACTORS IN APP STORE SEARCH
Keywords Are Your Foundation As the number of
mobile apps is increasing day by day on Google
play store and App store, its important for
apps to get positive store ranking. For this
search engine optimization (SEO) can help you by
targeting the right audience, only the approach
to marketing apps needs to be strategic.
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Number of Downloads
The number of app downloads is directly
proportional to application store rankings. If
you want to increase your apps downloading,
then use proper SEO strategies so that your app
can easily visible on search result page.
Select the Right Title For ASO, it is very
important that your app name must contain the
brand purpose as well as the appropriate
keywords otherwise it may fail to generate
traffic to the app page.
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Write an Engaging Description
Your mobile app description is what that decide
the fate of your app i.e. whether the audience
will download your app or not.
Use an Eye Appealing Icon To make a splash and
attract users create an appealing icon for your
app as it is the first thing that audience will
notice. As the various apps are available on
Google and App store, so make sure that your
icon design will not similar to other apps.
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CONTACT INFO
Mailing Address 119 Nueces St Austin, Texas
78701, USA Website www.consagous.com Email
address projects_at_consagous.com Phone number 1
[phone]