7 Challenges Giant Businesses Face While Managing Their eCommerce Catalogue!

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7 Challenges Giant Businesses Face While Managing
Their eCommerce Catalogue!
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Managing a giant eCommerce store catalogue is no
less than walking through an Amazon jungle. You
can get lost, overwhelmed, and petrified! Product
catalogue management is one of the most important
aspects that any business needs to focus on. 30
of US online adults said that they would consider
buying from an online retailer they had never
previously purchased from, if the retailer
offered detailed product information. When you
have a giant business, you have a plethora of
things that you need to focus on, instead of
managing just the catalogue. There are multiple
challenges giant businesses face while managing
their catalogues. Here are 7 critical challenges
that businesses face while managing their
catalogue
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Constant Product Updation Giant businesses need
to constantly update their products to meet their
customers demands. There are many reasons behind
it. This can be due to fluctuating price of a
products, listing of new products and changes in
specifications of products. Without efficient
catalogue management system, it can be a hassle
for merchants. Updating your catalogue can cause
a good deal of business hours everyday even when
you just need to fine tune your items. A business
can utilize this time in important tasks such as
marketing, operations, and serving customers.
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Selling Across Multiple Channels If you are a
merchant, it is most likely that you are selling
your product on more than one platforms. Now,
there are numerous platforms you can sell your
product on. The problem here is, the way you list
your product on one platform wont be the same
way you list your item on the other platform. (As
an example, TC of listing an item on Amazon
would vary with the TC of listing the same item
on eBay.) When it comes to external selling
platforms, each one has their own terms and
conditions for listing items. For instance, one
platform restricts images which are more than 5
MB in size, the other platform may be encouraging
high resolution images to avoid misinterpretation
of the products. How would you cope with the
diversified TC of various platforms? You need a
product catalogue management system to manage all
this minor stuff that make a big difference in
how you do business.
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Managing Third Party Data If you are a giant
ecommerce platform, you must allow merchants to
sell their products on your platform. Managing
overwhelming data from numerous suppliers needs a
well-managed ecommerce catalogue management
system. When there are several merchants relying
on your platform to run their business, you must
be efficient enough to manage their data
optimally. Expanding Your Product
Catalogue Expanding product catalogue becomes
challenging as brands introduce new trends every
single day. Hence keeping up with SKUs becomes
quite tricky with an ever-expanding business. No
business can afford inconsistent SKUs. This
becomes a challenge for businesses to keep up
with the latest trends.
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Optimizing Product Pages Business is not just
about selling. It is more about reaching the
right audience, at the right time, with exactly
what they are looking for. An important question
you should ask is, are your product pages indexed
when people are searching for products like
yours? How SEO friendly is your ecommerce
catalogue? You should optimize your product
details page enough to get indexed when people
are looking for products similar to the ones that
you sell. Enhancing Product Images An image
is worth a thousand words. If your catalogue
presents a vague image of your robust product, it
wont work. It is crucial to keep your catalogue
updated with the latest pictures of the actual
products. Vague representation of products
dilutes credibility of your brand.
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Organizing Product Data We all know this
Duplicate content on two similar products can
cost you a good deal of visibility. Hence, it is
extremely important to make sure the product
pages have unique, relevant, and attractive
content. Not just that, people also dont like
vague or incorrect representation of products.
You cannot sell an iBall by describing the
features of iPhone! If the product description
isnt consistent with the actual product, your
brand will be the victim of your ignorance. Last
but not the least Being a business owner, you
have numerous things to deal with. You cannot get
busy managing the catalogue and let it cost you a
good deal of your business. If you want to expand
your business exponentially, your ecommerce
catalogue management should be par excellence.
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Thats why we offer excellent eCommerce
catalogue management services to help you grow
your business exponentially. While we manage
everything related to your catalogue, you can
focus on other important things that matter in
developing your business and taking it to the
next level. Let us know how big your catalogue
is, bigger it is, happier we would be to serve
you with all the consideration!