Cues, hints, and pushes in our daily language

1
Advertising, Inc.

• Cues, hints, and pushes in our daily language

2
What is advertising?

• Advertising provides information, calls attention
  to, and makes known something you want to sell or
  promote.

3
Emotional Appeals

• Statements that are directed at peoples EMOTIONS
  rather than at their sense of REASON are call
  emotional appeals.

4
Loaded Language

• Uses words or images that have strong positive
  (good) or negative (bad) associations.
• If reading or hearing something makes you angry,
  enthusiastic, afraid, or sad, the message most
  likely has loaded language!
• Think http//www.youtube.com/watch?vOAlyHUWjNjE

5
Name Calling

• Name calling is a way of getting people to reject
  someones ideas by attacking the person rather
  than the ideas themselves.
• MOST POLITICAL ADS use this http//www.youtube.co
  m/watch?vzPPLSHKH0h4

6
Bandwagon

• Bandwagon appeal is aimed at peoples desire to
  be like everyone else!
• Everyone else is going why arent YOU?
• http//www.youtube.com/watch?vFlPvfXNR1j4

7
The End!