Middle East & Africa Connected Car Market Outlook 2024: Opportunity Assessment And Demand Analysis, Market Forecast, 2016-2024

1
Report Code HC 1002
2016-2024
Middle East Africa Connected Car Market Outlook
2024 Global Opportunity Growth Analysis,
2016-2024
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Table OF Contents
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Description
1.      Parent Market Synopsis
2.     Executive Summary 
3.     Research Methodology
4.     Regional Opportunity Analysis on the basis of Competitors
5.     Middle East Africa Connected Cars Market Size (USD Billion) and Forecast Analysis, 2016-2024
6.     Market Dynamics Growth Drivers, Restraints and Opportunities
6.1. Risk Factors
6.2.                     Regional Variations
6.3.Recent Trends and Developments
7.    Middle East Africa Connected Cars Market Segmentation
7.1.  Middle East Africa Connected Cars Market By Product Type (Market Size ( Billion) Y-o-Y Growth Analysis, 2016-2024)
7.1.1.     Adoption Rate ()of Middle East Africa Connected Cars Market by Product Type
7.1.2.    Software (Market Size ( Billion) Y-o-Y Growth Analysis, 2016-2024)
7.1.3.    Hardware (Market Size ( Billion) Y-o-Y Growth Analysis, 2016-2024)
7.1.4.    Market Attractiveness of Middle East Africa Connected Cars Market by Product Type
4
Description
7.1.5.    BPS Analysis of Middle East Africa Connected Cars Market by Product Type
7.2.Middle East Africa Connected Cars Market By Communication Type (Market Size ( Billion) Y-o-Y Growth Analysis, 2016-2024)
7.2.1.    Adoption Rate () Middle East Africa Connected Cars Market by Communication Type
7.2.2.  Vehicle-to-Vehicle (Market Size ( Billion) Y-o-Y Growth Analysis, 2016-2024)
7.2.3.   Vehicle-to-Infrastructure (Market Size ( Billion) Y-o-Y Growth Analysis, 2016-2024)
7.2.4.  In-Vehicle (Market Size ( Billion) Y-o-Y Growth Analysis, 2016-2024)
7.2.5.   Market Attractiveness of Middle East Africa Connected Cars Market by Communication Type
7.2.6.  BPS Analysis Middle East Africa Connected Cars Market by Communication Type
7.3. Middle East Africa Connected Cars Market By Application Type (Market Size ( Billion) Y-o-Y Growth Analysis, 2016-2024)
7.3.1.    Adoption Rate () Middle East Africa Connected Cars Market by Application Type
7.3.2.   Infotainment (Market Size ( Billion) Y-o-Y Growth Analysis, 2016-2024)
7.3.3.   Navigation (Market Size ( Billion) Y-o-Y Growth Analysis, 2016-2024)
7.3.4.   Safety and Security (Market Size ( Billion) Y-o-Y Growth Analysis, 2016-2024)
7.3.5.   Telematics (Market Size ( Billion) Y-o-Y Growth Analysis, 2016-2024)
7.3.6.   Market Attractiveness of Middle East Africa Connected Cars Market by Application Type
5
Description
7.3.7.   BPS Analysis Middle East Africa Connected Cars Market by Application Type
7.4.Middle East Africa Connected Cars Market By Service Type (Market Size ( Billion) Y-o-Y Growth Analysis, 2016-2024)
7.4.1.    Adoption Rate () Middle East Africa Connected Cars Market by Service Type
7.4.2.  OEMs Services (Market Size ( Billion) Y-o-Y Growth Analysis, 2016-2024)
7.4.3.   Aftermarket Services (Market Size ( Billion) Y-o-Y Growth Analysis, 2016-2024)
7.4.4.  Connected Services (Market Size ( Billion) Y-o-Y Growth Analysis, 2016-2024)
7.4.5.   Other (Market Size ( Billion) Y-o-Y Growth Analysis, 2016-2024)
7.4.6.  Market Attractiveness of Middle East Africa Connected Cars Market by Service Type
7.4.7.   BPS Analysis Middle East Africa Connected Cars Market by Service Type
7.5. Middle East Africa Connected Cars Market By Region (Market Share () Y-o-Y Growth Comparison, 2016-2024)
7.5.1.    Adoption Rate () Middle East Africa Connected Cars Market by Country
7.5.2.   Middle East Connected Cars Market (Market Size ( Billion) Y-o-Y Growth Analysis, 2016-2024)
7.5.3.   North Africa Connected Cars Market (Market Size ( Billion) Y-o-Y Growth Analysis, 2016-2024)
7.5.4.   Rest of Middle East Africa Connected Cars Market (Market Size ( Billion) Y-o-Y Growth Analysis, 2016-2024)
7.5.5.   Market Attractiveness of Middle East Africa Connected Cars Market by Country
6
Description
7.5.6.   BPS Analysis Middle East Africa Connected Cars Market by Country
8.     Competitive Outlook
8.1. Market Share of Major Players (2016)
8.2.                     Company Profiles
8.2.1.   ATT
8.2.1.1.         Company Synopsis
8.2.1.2.        Business Strategy
8.2.1.3.        Product Portfolio
8.2.1.4.        SWOT Analysis
8.2.2.  Ford
8.2.3.  Verizon
8.2.4.  Audi
8.2.5.  Harman
8.2.6.  Telifonica
8.2.7.  Nissan
7
Description
8.2.8.  Toyota
8.2.9.  Apple
8.2.10.                      Google
9.     Porters Five Force Model
10. Market Landscape Competition and Beyond
11.   Market outlook for business players and entry level players to ascertain their business in dynamic ecosystem
12. Expert Analysis
13.  Concluding Remarks







8
1. Executive Summary
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1. Executive Summary
Fig 1-2 Middle East Africa Connected Car
Market Share(), By Region-2016-2024
Fig 1-1 Middle East Africa Connected Car
Market Size USD (Billion). 2016-2024
Sample
Source Goldstein Research
Source Goldstein Research
In 2016, Infotainment accounted for the highest
market share XX in Middle East Africa
Connected Car Market
With XX share in 2016, Saudi Arabia region
dominated the collective Middle East Africa
Connected Car market
Fig 1-4 Middle East Africa Connected Car
Market Share(), By Communication Type-2016
Fig 1-5 Middle East Africa Connected Car
Market Share(), By Application-2016
Fig 1-3 Middle East Africa Connected Car
Market Share(), By Product Type-2016
Source Goldstein Research
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Inadequate public transportation infrastructure
Advent of Connected taxis Service
Rising demand for public transit
Increasing influx of cheap imports from various
manufacturers
UAE
South Africa
2016
XX Billion
XX Billion
Easy financing
2024
XX Billion
XX Billion
11
2. Research methodology
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2. Research Methodology
Goldstein Research follows a comprehensive and
rigorous research methodology to provide you
accurate estimates and forecast of a particular
market. We provide estimates, forecast and
analysis primarily based on secondary research,
primary interviews, in-house database and other
free as well paid sources. Our company follows
simultaneous top down and bottom approach in
order to provide you the accurate market sizing.
Data triangulation method is strictly followed
where we triangulate the data from all the
aspects, be it Function Type, application,
industry verticals, material, product type or
geography. In addition, the research methodology
we follow is a systematic approach in order to
estimate and project the market sizing keeping in
mind all the on-going and upcoming trends of the
market. We conduct both primary and secondary
research in order to estimate a market and
validate our key findings. We put together our
effort and prepare an inclusive questionnaire
depending on the title of the market we are
tracking and extract the important information we
require to validate our findings. Our team of
Analysts and experts dedicatedly put their effort
to provide you the best possible and accurate
data and analysis. Adding to that technological,
economic, cultural and social aspects along with
the regulatory barriers are completely analysed
to understand the comprehensive market scenario
across different geographies. Understanding the
market from both buyer and seller point of view
is important to track a market and provide
analysis on the same. We not only provide the
market data of the four geographies as a whole,
namely, North America, Europe, Asia-Pacific,
Latin America, Middle East Africa and Rest of
the World (RoW) but we also provide you
qualitative as well we qualitative information on
country level bifurcation. We at Goldstein
Research provide you Precise Estimates and
Forecast Authentic Analysis In-depth Data and
Analysis Authentic Sources Reliable Data
and Analysis
Sample
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3. Competitors Regional Analysis
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3. Major Players Presence-Regional Analysis
Major Players/ Industries UAE Saudi Arabia South Africa Rest of Middle East Africa
ATT
Ford
Verizon
Audi
Harman
Telefonica
Nissan
Toyota
Apple
Google
IBM
Sample
Source Goldstein Research
Low Penetration
High Penetration
Medium Penetration
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4. Middle East Africa Connected Car Market
Analysis
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4. Middle East Africa Connected Car Market Size
(USD Billion) Growth Analysis
Fig- 4-1 Middle East Africa Connected Car
Market Size (USD Billion)-2016-2024
Fig- 4-2 Middle East Africa Connected Car
Market Y-O-Y Growth () Analysis-2016-2024
Sample
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4.1. Middle East Africa Connected Car Market
Overview, By Region and Market Players-2016
Fig- 4-3 Middle East Africa Connected Car
Market Share (), By Country, 2016
Fig- 4-4 Middle East Africa Connected Car
Market Share (), By Players, 2016
Sample
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5. Market Dynamics
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5. Market Dynamics
Growth Drivers
Growth Barriers
General Trend
Highly Complex
Moderately Complex
Waived
Advancement
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5.1. Risk analysis
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5.1.1. Demand risk
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5.1.1. Market Demand Risk
Market Demand Risk-Low
On the basis of Population
On the basis of Rising concerns towards Import
Duties
On the basis of Cost-effectiveness

Rising import duties and automotive sector of
lifestyles for the betterment of health are some
of the factors swelling the demand for cardiac
devices services. Rapid growth in urbanization
leads to hectic and busy schedules which leads to
adopt time saving treatment. The high demand from
the consumers is expected to make easy for new
players to jump into the market of cardiology
devices services and opportunities for the
business expansion by existing players in the
Middle East Africa Connected Car market
Rise in population coupled with higher demand
chronic diseases and rising prevalence of
diabetes and cardiovascular diseases in elderly
population further raise the demand by adopting
cost-effective and advanced cardiac devices
services in the upcoming years. The rise in
demand will help the new players to enter into
the sector of cardiology and open the doors for
the expansion of business by the existing players
in the market
The demand for Middle East Africa Connected Car
is likely to grow due to availability of
cost-effective products for cardiac diseases in
developing under-developed countries like
Africa , India, etc. Rising demand for Middle
East Africa Connected Car benefits the new
players to get into the market to provide
affordable products and provide opportunities for
expansion of business by existing players in the
Middle East Africa Connected Car market
Sample
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5.1.2. supply risk
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5.1.2. Market Supply Risk
Sample
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5.2. Growth Drivers
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5.2.1. Growth Drivers

• Merging car safety and cyber security
• Car safety and cyber security are no longer
  exclusive domains and merging them is a complex
  exercise that presents risks of its own and
  automotive industry should consider opening up
  vehicle specific protocol information for owners
  and researchers, which will crowd source findings
  and provide new outside the box solutions
• As the automotive industry readies itself for
  connected cars that talk to each other and access
  the Internet, its anticipating astonishing
  on-board features. Predictive systems that bypass
  traffic jams, reduce carbon emissions and improve
  safety could become the norm and drive the
  connected car market
• Technology vendors are eyeing the automotive
  sector to power their next phase of growth. This
  is evident by the launch of new in-car platforms
  such as the 'CarPlay' from Apple and the 'Android
  Auto' and 'Projected Mode' from Google (now
  Alphabet). All of these allow a better
  integration of the mobile phone into the car's
  systems, thus creating safer way for drivers to
  interact with their phones while driving

Fig 5-1 Population(Million), South Africa
-2016-2050
South Africa Population
2016
2050
XX Million
XX Million
Car Count
2016
2050
XX Million
XX Million
Source World Bank

• Impact Analysis-
• Upstream Security plans to use the cash to
  improve its research and development program to
  prevent these situations occurring, build out its
  engineering and security research teams, as well
  as open new marketing and sales offices in the
  Middle East Africa
• The firm uses Big Data, analytics, and machine
  learning to provide non-intrusive defense against
  cyberattacks and to detect anomalies which may
  how malicious behavior in connected car market

Uber has acquired a machine learning company and
set up a new division dedicated to research in AI
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5.3. Market Restraints
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5.3.1. Market Restraints

• Connected cars require long development times
• Typically, a vehicles lifecycle is 5 years. The
  reason this becomes problematic is that new
  operating systems and applications are constantly
  changing. The need to have the most up-to-date
  software and app connections in vehicles is
  challenging even if performed through upgrades
• Industrial competition is vicious and trying to
  keep us with such demands can be
  cost-prohibitive. The solution lies in continued
  focus on software development in automobile
  market, developing hardware that can adapt to
  future software updates is of pivotal importance
• New laws dictate connectivity. For example, in
  Europe, all vehicles must be equipped with eCall,
  an emergency notification system. The U.S. and
  other countries are expected to follow suit.
  Foreseeing this and accepting this challenge can
  prepare manufacturers ahead of time, thus saving
  a lot of cost and time

Fig 5-2 Vehicle Sales in South Africa
Source National Center for Biotechnology
Information
Fig 5-3 Global Connected Car versus Car
Shipments Scenario, 2016-2024

• Impact Analysis-
• Car dealerships will need to become more tech
  savvy as they will have to spend more time with
  their customers showing them the advanced
  technology in their new vehicles
• The issue of upgrades and maintaining
  state-ofthe-art connectivity can be an on-going
  challenge due to the rate of change with
  innovative technology. This issue can be resolved
  by effective communication between partners and
  agreeing upon certain legislations that can
  ensure smoother and wider connectivity on an
  ongoing basis

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5.4. Future Prospects
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5.4.1. Future Prospects for Connected Cars
Consumer Preferences for Connected Services in
Cars
Vehicle Health Report
Remote Services
Vehicle Life Cycle Management
Second Used Car Report
Very Likely to Start Using
Already Using
Will Consider for Future Usage
Not Interested
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5.4.2. Key Takeaways
Importance of Connected car to have the same
operating system in the dashboard as compared to
Consumer devices (Gulf Countries)
Consumers Interest in Using Following Connected
Cars Technology
Operating smartphone using controls on the
steering wheel
Features to Dictate and Read Emails While Driving
Streaming Music
Surfing Internet via in-car Monitor
Would Like to Use
Use
Not Interested in it
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5.5. Threats to Combat
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5.5.1. Threats for Connected Cars to Combat
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5.6. Impact Analysis
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5.6.1. Experts Analysis on Connected Cars Future
Prospects and Market Trend
Out analysts predict on the basis of primary
research from developed nations that consumers
are currently interested and responsive to the
upcoming technology in automotive such as
connected cars, driverless cars. Consumers those
are interested in safety versus those interested
in technology are also super excited to
experience the connected cars technology to
enhance their experience. However, the cyber
security threat is one of the major aspects which
pose a major challenge in front of connected car
manufacturers to ensure the safety from hi-jack
and theft of user data. Not only the automotive
industry will change on the back of connectivity
technology and personalized connected services,
but also the insurance industry is also expected
to transform in a huge way. On the other hand,
some other sectors also revolutionize themselves
such as retail, computing, health safety,
social networks, consumer electronics and others.
Various connected car solution providers are
working with healthcare experts on the
integration of health monitoring solutions in
connected cars which help the healthcare industry
to monitor driver/passenger health. These
advancements further dramatically reduce the
occurrence of accidents. Also, the digital media
entertainment industry will get a boom from the
connected cars technology. For instance, if a car
is a connected hub, the users can get the
relevant advertisements and suggestions of
services and products if they are nearby to that
particular facility. This technological
advancement helps the media and advertisement
industry to capture the target audiences. The
connected car revolution offers car brands huge
opportunities if they can prove to consumers that
they can step up and deliver better, quicker and
more intuitive service.
Effective Demonstration for Greater Impact
Our findings suggest that effective
on-boarding during the sales process leads to
greater customer adoption of connected features.
Almost half (48) of connected-car owners who
were using the features said that the technology
was demonstrated to them in the showroom, whilst
40 said that they were given a demonstration
during their test drive. When this data is
compared with that for non-users, a pattern
emerges. Just 18 of non-users were given a
demonstration during a test drive, and just 19
were given a demonstration in the showroom. So
dealers should engage and train all connected-car
buyers at the point of sale, and persuade them of
the benefits of subscription. For this to be
successful, OEMs should ensure dealers receive
training so that they fully understand the
technology and feel comfortable talking it
through with customers in depth and answering
their queries.
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5.7. Startups and Deals
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5.7.1. Startups and New Players
In 2016, General Motors put its stake in the
ground in the realm of driving tech startups with
its acquisition of Cruise Automation. Cruise had
raised just USD 18.8 Million, but GM valued the
company at over USD 1 Billion. Media and investor
interest in startups working on self-driving or
ADAS (advanced driver assistance systems) tech
has since exploded, with companies
like comma.ai, Nauto, nuTonomy, and others
garnering headlines and raising funding.
Startups such as Veniam and Savari are developing
vehicle-to-vehicle (V2V) and vehicle-to-anything
(V2X) communications, another autonomous-adjacent
technology field. With increasing automotive
connectivity seemingly inevitable, vehicle
cybersecurity has also begun to emerge as a
focus, with newer players like Karamba
Security joining others such as Argus Cyber
Security.
Connectivity Technology Transformation Technologie
s such 5-Generation, 4-Generation, Wi-fi,
Vehicle-to-Vehicle (V2V), Vehicle-to-Infrastructur
e (V2I) and other connectivity technologies help
the connected car industry to make a market above
the moon. On the back of 5G technology in GCC,
autonomous connected vehicles will make a huge
room across the gulf region. By the end of 2020,
it is expected to have a greater surge in
driverless and connected car technology. The
initial stages include the launch of connected
and assisted cars which further have a final
scope for fully driverless cars. In April 2016,
Huawei and Etisalat completed the first
successful trial of smart parking in the Middle
East. Huaweis partnership with Etisalat resulted
in the first application of narrowband-IoT
machine-to-machine communication90. Dubai has
already launched ts Autonomous Transportation
Strategy, which states that by 2030, 25 of all
trips in Dubai will be driverless. Dubais Roads
and Transport Authority (RTA) and Dubai
Properties have already launched a fully
functional autonomous 10-seater vehicle that has
been shuttling passengers over a 600-meter-long
track in Business Bay.
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5.7.2. Deals and Funding (Thousand Million) to
Auto Commerce Startups
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6. Middle East Africa Connected Car Market
Analysis, 2016-2024
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6.1. Middle East Africa Connected Car Adoption
Rate () Based on Technology Type, 2016
Technology UAE South Africa Saudi Arab Kuwait Qatar Rest of MEA
Full smartphone integration XX XX XX XX XX XX
Digital dashboard XX XX XX XX XX XX
Monitoring teen drivers XX XX XX XX XX XX
Travel guidance XX XX XX XX XX XX
Driverless cars XX XX XX XX XX XX
Sample
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6.2. Middle East Africa Connected Car Market
Statistics, 2016-2024
Fig 6-1 Middle East Africa Connected Car
Imports Market Share (), 2016
Fig 6-2 Country Wise Distribution of Vehicles in
Africa, 2016
Source Goldstein Research
Source Goldstein Research
Fig 6-3 Middle East Africa Connected Car New
Sales (Units), 2016-2024
Fig 6-4 Middle East Africa Connected Car
Production and Sales (Unit), 2016-2024
Source Goldstein Research
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6.3. Middle East Africa Connected Car Market
Share() - By Application Type, 2016-2024
Key Findings
Fig 6-5 Middle East Africa Connected Car
Market Market Share, By Application Type,
2016-2024

• MEA infotainment market tends to reach the
  valuation of USD XX billion by 2024, growing at a
  CAGR of XX over the forecast period
• Traditionally, automotive architecture comprised
  of infotainment, telematics and diagnostics,
  which acted as silos with minimal to no
  communication between them. The advent of
  advanced communication technologies like LTE, V2X
  has resulted in these silos being broken,
  resulting in more seamless exchange of
  information across them. This has resulted in
  interesting use cases like connected
  infotainment, real-time diagnostics and real-time
  tracking. Modern connected cars bring together
  various silos in a car like infotainment,
  telematics and diagnostics through real-time
  communication systems enabling use cases that
  greatly enhance the user experience

2024
2016
Sample
Source Goldstein Research
Fig 6-7 Middle East Africa Connected Car
Market Y-O-Y Growth, By Application Type,
2016-2024
Fig 6-6 Middle East Africa Connected Car
Market Size (USD Billion), By Application
Type-2016-2024
Source Goldstein Research
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6.4. Middle East Africa Connected Car Market
Size (Billions) By Service Type, 2016-2024
Service Type 2016 2017 2018 2019 2020 2021 2022 2023 2024 CAGR()
OEMs Service XX XX XX XX XX XX XX XX XX XX
Aftermarket Service XX XX XX XX XX XX XX XX XX XX
Connected Services XX XX XX XX XX XX XX XX XX XX
Other (Safety Services) XX XX XX XX XX XX XX XX XX XX
Sample
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6.3.1. Middle East Africa Infotainment Market,
2016-2024
Fig- 6-8 Middle East Africa Infotainment
Market Size (USD Billion)-2016-2024
Fig- 6-9 Middle East Africa Infotainment
Market Y-O-Y Growth () Analysis-2016-2024
Sample
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Source Goldstein Research
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6.5. Middle East Africa Connected Car Market
Attractiveness and BPS Analysis by Application,
2016-2024
Fig 6-11 Middle East Africa Connected Car
Market Attractiveness-By Application, 2016-2024
Fig 6-12 Middle East Africa Connected Car
Market BPS Analysis- By Application, 2016-2024
Sample
Others
Source Goldstein Research
Source Goldstein Research

• According to Goldstein Research, advanced
  infotainment systems and a fast connection to the
  wireless network are the two prominent features
  that potentially enhance the market growth.
  Technology agreements and collaborations are the
  key strategies adopted by the market players to
  enhance their market share
• For instance, ATT is working with automotive
  manufacturers to provide contextual voice
  controls, which would help to create a safer
  driving experience. TomTom has launched the
  online turn-by-turn navigation service for
  customers, making it feasible to connect over a
  network. Prominently used connected car platforms
  are Qnx, Android Auto, Carplay, Mirrorlink, and
  Windows Emdbedded Automotive 7, which will take
  infotainment to another level

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6.6. Middle East Africa Connected Car Market
Share (), 2016 Market Size (USD Billion), By
Region,2015 2016
Fig 6-13 Middle East Africa Connected Car
Market Share () - By Countries, 2016
Fig 6-14 Middle East Africa Connected Car
Market Size (USD Billion)- By Region, 2015-2016
Sample
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6.7. UAE Connected Car Market Analysis
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6.7.1. UAE Connected Car Market Size (USD
Billion) Y-O-Y growth (),2016-2024
Fig 6-15 UAE Connected Car Market Size(USD
Billion)-2016-2024
Fig 6-16 UAE Connected Car Market Share By
Application, 2016-2024
Sample
2024
2016
Source Goldstein Research
Source Goldstein Research
Fig 6-18 UAE Connected Car Market Size (USD
Million), By Service Type-2016-2024
Fig 6-17 Middle East Africa Connected Car
Market Size (USD Millions), By Country-2016-2024
Source Goldstein Research
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6.7.2. UAE Ongoing Investment Projects and
Automotive Sector Overview
Country Company USD
Saudi Arabia Saudi-Malaysian Development Co. XXXX
Saudi Arabia Daew oo Int. XXXX
Saudi Arabia Jaguar Land Rover XXXX
Iran Changan XXXX
Algeria FAW XXXX
Saudi Arabia Zahid Tractor Heavy Machinery XXXX
Morocco Lear Corp XXXX
UAE Total Vehicle Sales,2016-2024
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6.7.2.1. Abu Dhabi Connected Car Market Size (USD
Billion) Y-O-Y growth (), 2016-2024
Fig 6-20 Abu Dhabi Connected Car Market Y-O-Y
Growth Rate, 2016-2024
Fig 6-19 Abu Dhabi Connected Car Market Size
(USD Billion). 2016-2024
Sample
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6.8. Central Africa Connected Car Market
Analysis, 2016-2024
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Parameters Cameroon Central African Republic Chad Congo Brazzaville Democratic Republic of Congo Equatorial Guinea Gabon
Area
Population
Capital
Density
Growth Rate of Population
Languages
Religion
Political System
Rate of Urbanization
Main Cities
GDP per Capita
Contribution of economic sectors to GDP
Currency
Rate of Inflation
Sample
53
Public Transport in Central Africa Background Public Transportation Regulation Public Transport Operators
Cameroon
Central African Republic
Chad
Congo Brazzaville
Democratic Republic of Congo
Equatorial Guinea
Gabon
Sample
54
7. Porters Five Force Model
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7. Porters Five Force Model
The Barriers to Entry are significantly high
which means that it is difficult for outside
companies to enter the industry. New entrant is
require to offer the innovative and distinguish
service or product in order to make place in the
competitive space, only such a player tends to
establish its market presence and obtain the
necessary clearance from regulatory agencies and
obtain the profit.
Customer can easily switch to substitute
products. So substitutes are a threat to your
company. When there are actual and potential
substitute products available then segment is
unattractive. Profits and prices are effected by
substitutes so, there is need to closely monitor
price trends. In substitute industries, if
competition rises or technology modernizes then
prices and profits decline.
Sample
Threat of new entrants
Bargaining Power of buyers
Bargaining power of suppliers
Threat of substitute products or services
The power of Buyers is significantly medium-high
and they are able to negotiate for better
pricing. However on the supplier side, the power
of Suppliers is low-medium as there are multiple
supplier for a particular test and these causes,
for companies to compete on price when they do
not have any point of differentiation.

• Intensity of competition among the existing
  competitors in the market. Intensity of rivalry
  depends on the number of competitors and their
  capabilities. Industry rivalry is high when
• There are number of small or equal competitors
  and less when theres a clear market leader.
• Customers have low switching costs
• Industry is growing
• Exit barriers are high and rivals stay and
  compete
• Fixed cost are high resulting huge production and
  reduction in prices

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8. Company Profiling
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8.1. IBM Corporation
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8.1.1. IBM Corporation (Company Overview)
Employees 377,757
Headquarters U.S.
Founded 1955
Website www.ibm.com
Industries Catered
Analytics
Cloud
Commerce
Mobile
Security
Key Products
Big Data
Smart Devices
Security Access Manager
Algo Credit Manager
Cognos Analytics
Chat Cloud
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8.1.2. IBM Corporation (Financial Analysis)
Fig 8-1 IBM-Revenue (USD Billion), 2013-2015
Key Takeaways

• From a geographic perspective, revenue in the
  major markets in 2014 declined by 9.9 percent due
  to currency and divestitures
• Moreover, the market of Asia-Pacific declines in
  2015 but the revenue is corrected by the growth
  in Latin America and Middle-East Africa
• The total consolidated revenue decreased by 11.9
  in 2015 due to adjusted for currency and
  acquisition of The Weather Company

Source Annual Report
Table No. 1
Key Financials 2014 2015
Operating Margin 18.67 15.43
Net Profit Margin 16.35 13.41
Debt to Asset 36.10 35.90
Market Capitalization USD 150,73 Million USD 141,97 Million
Source Google finance, Morningstar
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8.1.3. IBM Corporation (Financial Analysis)
Fig 8-2 IBM Revenue (USD Billions)-By Region,
2015
Key Findings

• Americas region revenue decreased by 7.1 in 2016
  as compared to the revenue generated in 2015.
  This decline in revenue is experienced due to
  less demand of software solutions in
  North-America region
• On the other hand, Europe/Middle-East Africa
  revenue also decrease by 15.1 in 2016 on the
  back of decreased demand in major countries such
  as UK, Germany, Global and others. Likewise,
  Asia-Pacific revenue declined by 16.5 in 2016
  due to divested business

Recent News Developments

• June 2017  IBM Watson Health and its
  collaborators unveiled data that will be
  presented at ASCO 2017, demonstrating the
  clinical utility of Watson for Oncology trained
  by Memorial Sloan Kettering as well as Watson for
  Clinical Trial Matching (CTM). IBM also announced
  the latest updates on adoption of Watson oncology
  offerings, which are now live or being
  implemented at dozens of hospitals and health
  organizations in Australia, Bangladesh, Brazil,
  China, India, Korea, Mexico, Slovakia, Spain,
  Taiwan, Thailand and the U.S. And, Watson for
  Oncology was released to support physicians
  treatment of prostate cancer
• Oct 2016 IBM Corporation has acquired Sanovi
  Technologies, which is an India-based company and
  providers of hybrid cloud recovery, cloud
  migration and business continuity software for
  enterprise data centers. This acquisition enables
  IBM to bolster its software design strategy.
• June 2016 IBM Corporation acquired EZ Legacy
  Limited, an Israel-based application discovery
  company, which further help developers quickly
  and easily understand and change mainframe code
  based on data displayed on a dashboard and other
  visualizations.
• Feb 2016 IBM Watson Health announced plans to
  acquire Truven Health Analytics, a leading
  provider of cloud-based healthcare data,
  analytics and insights for 2.6 billion. Truven
  will bring more than 8,500 clients, including
  U.S. federal and state government agencies,
  employers, health plans, hospitals, clinicians
  and life sciences companies to the IBM Watson
  Health portfolio

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8.2. Microsoft Corporation
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8.2.1. Microsoft Corporation (Company Overview)
Website www.microsoft.com
Employees 114,000
Headquarters U.S.
Founded 1975
Key Products
Clinical Analytics
Operational Analytics
Cyber security Solutions
Patient Engagement Solutions
Virtual Health Solutions
Patient Care Solutions
Company Overview

• Microsoft Corporation is an American
  multinational technology company with
  headquarters in Redmond, Washington. It develops,
  manufactures, licenses, supports and sells
  computer software, consumer electronics, personal
  computers, and services
• The Company is traded in NASDAQ stock exchange,
  America
• Geographically, Microsoft introduced its
  internet of things (IoT) platform globally to
  enhance the connectivity of devices to improve
  business automation
• Microsoft provides software solutions and
  operating systems to various entities
• Microsoft is one of the emerging large scale
  industry in internet of things (IoT) with
  advanced support services

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8.2.2. Microsoft Corporation (Financial Analysis)
Fig 8-3 Microsoft- Revenue (USD Billion),
2014-2016
Key Takeaways

• Windows revenue is impacted significantly in 2015
  by the number of Windows operating system
  licenses purchased by original equipment
  manufacturers (OEMs), which they pre-install on
  the devices they sell
• Revenue decreased USD 8.3 Billion or 9,
  primarily due to the impact of the net revenue
  deferral from Windows 10 of USD 6.6 Billion

Source Annual Report
Table No. 2
Key Financials 2015 2016
Operating Margin 19.4 23.28
Net Profit Margin 13.03 19.69
Debt to Asset NA 27.63
Market Capitalization NA USD 452,500 Millions
Source Google finance, Morningstar
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8.2.3. Microsoft Corporation (Revenue Split)
Fig 8-4 Microsoft Revenue ()-By Segments, 2016
Fig 8-5 Microsoft Revenue Share-By Geography,
2016
Source Annual Report
Key Findings

• Healthcare NExT, a new initiative to dramatically
  transform health care, will deeply integrate
  greenfield research and health technology product
  development, as well as establish a new model at
  Microsoft for strategic health industry
  partnerships. Through these collaborations
  between health care partners and Microsofts AI
  and Research organization, our goal is to enable
  a new wave of innovation and impact using
  Microsofts deep AI expertise and global-scale
  cloud.
• The first planned strategic research partnership
  for Microsofts Healthcare NExT initiative is
  with UPMC (University of Pittsburgh Medical
  Center), one of the largest integrated health
  care delivery networks in the United States. The
  13 billion Pittsburgh-based system, comprising
  more than 25 hospitals, a 3 million-member health
  plan and 3,600 physicians, will be a core partner
  in our efforts to improve health care delivery
  through a series of projects.
• Project InnerEye is a research-based, AI-powered
  software tool for radiotherapy planning. The goal
  of the project is to allow dosimetrists and
  radiation oncologists to achieve 3D contouring of
  patients planning scans in minutes rather than
  hours

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8.2.4. Microsoft Corporation (Recent Developments)
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9. Expert Analysis
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9. Expert Analysis
Sample
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brand. Our mission is simple to develop
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ahead of the game which is the market, and leave
a mark across businesses and communities through
our well-defined ideas and clear cut forecasts.
Our mission is simple to develop insightful
business solutions, help our clients make
powerful future decisions to keep them well ahead
of the game which is the market, and leave a mark
across businesses and communities through our
well-defined ideas and clear cut forecasts.
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