Innovate or die

1
Innovate or die
Dr. Travis McDonough

• Hails from Halifax, Nova Scotia, Canada but has
  strong ties and roots here in Ireland
• Graduated from Dalhousie University, Canada with
  an honours degree in Science (Human Kinetics),
  followed by a further four years at CMCC in
  Toronto
• Dr. McDonough is currently the Managing Director
  of TOG International Ltd
• A strong background in sports and health

2
An Irish Entrepreneurial story
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TOG International Limited

• Dr. McDonough first arrived in Ireland with the
  sole intentions of a two month vacation
• Fate brought him to Ennis
• From humble beginnings ................
• Network of Multi-disciplinary Clinics
• Establishing a solid foundation

3
The early days in practice

• Demands of a growing network of practices
• Building a business without annuity
• Treating the symptoms not the root causes
• What was the future for the business?

4
Orthotic Therapy
X

• Flat Feet
• Arch Metatarsal Pain
• High Arched Feet
• Hip Pain
• Postural Instability
• Hammertoes
• Foot Rotation

• Heel Pain
• Fallen Arches
• Achilles Tendonitis
• Plantar Fasciitis
• Bunions Calluses
• Knee Pain
• Lower Back Strain

• Athletic Injury
• Arthritis
• Diabetic Foot Problems
• Geriatric Conditions
• Prolonged Standing
• Narrow/Wide Feet
• Foot Trauma

Orthotic Therapy getting to the root of the
problem
5
A Business Fuelled by Demographics
X

• The average person takes 8,000 to 10,000 steps a
  day
• That adds up to about 115,000 miles in a lifetime
  or more than
• 4 x around the world
• They put 500,000 kg of pressure through their
  feet
• 83 of EU population will suffer from acute
  episode of foot and foot related pain

6
TOG GaitScan

• Revolutionised the field of manual medicine
• Tangible Scanner Mat Laptop
• Objective based on accurate readings
• Measureable 4096 sensors 300 Hz per second

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Dynamic Evaluation of Foot Function
8
STATIC EXAMINATION
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DYNAMIC EXAMINATION
10
GaitScan Produces an easy to read report of the
findings from your analysis
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TOG International Ltd. faced multiple business
hurdles

• Orthotic therapy not widespread in Ireland
• an obstacle an opportunity
• Low baseline knowledge by Irish practitioners of
  feet and implications for the rest of the body
• Little or no knowledge in the Irish Market place
  of orthotic therapy and associated benefits a
  marketing hurdle
• Create awareness through marketing and education

12
Enter the Dragons Den
X

• The defining moment in our companys existence
• The goals were
• To acquire additional business expertise
• Increase Brand awareness
• A platform for exposure

13
Surviving the Dragon's Den
X

• One step back five steps forward
• Lessons learned from my experience in the
  Dragons Den
• You miss every shot you dont take
• Get out of your comfort zone
• Looking inside your business and looking inside
  yourself

14
Where are we now
X

• TOG International Ltd. has grown from strength
  to strength
• Major Medical Distribution Alliances
• Bupa/Spire Healthcare Unicare Pharmacy
• European Distribution Network of Medical
  Practitioners
• Lecture and Seminar Series
• 70,000 plus orthotic sales to date
• New Purpose Built Facility-European Headquarters
• TOG International is Europes largest
  prescription orthotics supplier

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The Orthotic Groups New state of the art
facility
X

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WHO WE CURRENTLY SUPPLY
X

• Europe leading medical experts
• World renowned private hospitals
• 12 Podiatric Hospitals
• 500 Private Practices
• Premiership Football Clubs Celtic FC team
  doctor
• National Rugby Teams
• Olympic Athletes- Multiple Medal winners
• Davis Cup Tennis Players
• GAA Athletes
• Polar Explorers/ Adventurers
• Leading athletes from the NBA, NFL NHL

Everyday People Living their lives
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The Future is Bright for TOG International

• TOG International is an Irish grown enterprise
• TOGs Irish HQ will serve as a launching pad for
  our expansion throughout Europe
• Canada 150,000 pairs of orthotics 30 million
  pop 18-22 pop WEAR ORTHOTICS
• Europe just . 2 - .5 pop WEAR ORTHOTICS

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Keeping ahead of the competition
X

• Research and Clinical Trials will strengthen our
  brand
• Continuous software upgrades will avoid
  obsolescence
• Research into new materials will ensure that TOGS
  Insoles remain highest on the quality curve
• Seeking out new distribution networks will enable
  TOG International to become the worlds no. 1
  prescription orthotics supplier