Brown rice market share, segmentation, report 2024

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Brown Rice Market Share, Segmentation, Report
2024 Global Market Insights Inc.
Fuel Cell Market size worth 25.5bn by 2024
Low Power Wide Area Network
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Application Analysis of Brown Rice Market

• Brown Rice Market is expected to witness a surge
  in demand owing to its rising usage in food
  industry. Shift in consumer preference towards
  healthy and nutrition rich diet will drive
  product demand.
• These are usually preferred over white grain,
  owing to its richness in fibre, vitamin,
  phosphorous, selenium and magnesium. Rising
  number of diabetic and obesity patients will
  increase product consumption. With its high
  nutrition value, it is considered as healthy diet
  for growing babies and toddlers. There has been
  growth in fitness conscious consumers. Innovation
  in packaging, emergence of new brands and
  availability of ready to cook product will
  positively impact industry growth. These factors
  are expected to propel brown rice market size.
• Brown rice is edible whole grain with only outer
  hull removed. It is similar to white type with
  intact bran layer and cereal germ. It is high in
  fibre and good source of phosphorous, selenium,
  magnesium, niacin, thiamine and vitamin B6.
  Presence of fibre improves the bowel movement and
  promotes weight loss. Further it is rich in
  antioxidants and helps in removal of free oxygen
  radicals, which is a major factor for increasing
  demand in the brown rice market.

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Application Analysis of Brown Rice Market

• Major restraint for brown rice market is its
  short storage life. With time, it loses its
  essential oils and need to be consumed within 6-7
  months. As compared to brown, protein in more in
  white. Further it is difficult to digest for
  convalescent patients with weak digestion. Due to
  lesser processing, accumulation of arsenic is
  higher than white. With advancement in processing
  like parboiling, the nutrition content of plain
  white type has enriched. In addition, brown rice
  is costlier than white one. These factors may
  restrict the growth of brown rice market.
• Based on length, these can be classified into
  long grain, medium grain, and short grain. Long
  grain has higher share in brown rice market with
  their growing use in social gatherings and
  various dishes including pilaf and stir fry as
  after getting cooked these become firm, fluffy
  and remain separate. These require more cooking
  time as compared to others. Medium grain is
  sweeter and tender along with nutty flavour after
  cooking.

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Regional Analysis of Brown Rice Market

• On the basis of type, brown rice market is
  segmented into sweet and basmati. Basmati
  comprises of long grain, whereas sweet type
  consists of medium and short grain. Sweet type
  also known as sticky has higher starch content.
  These are mostly consumed in Asian countries.
  Basmati has more application owing to
  applications of long grains but are costlier than
  others.
• Based on distribution channel, brown rice market
  is classified into super/ hyper stores,
  department stores, grocery and online retailers.
  Super stores have major share as urban and semi
  urban population prefer these owing to ease in
  product availability. There has been considerable
  increase in number of stores with major players
  including Fairway and Walmart. With the increase
  in online platforms, discount offers and easy
  delivery, there has been around 10 increase in
  online sale. Department and grocery stores have
  decent share and witnessing substantial growth
  with increase in local demand in the brown rice
  market.

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Competitive Market Share of Brown Rice Market

• Asia Golden
• T.K. Mills
• Shiva Shellac Chemicals
• Daawat
• Amira Nature Foods
• Other prominent players incldue Riviana Foods,
  Chandrika Group, Ebro Foods, Sun Food and Agistin
  Biotech.

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Reigonal Analysis of Brown Rice Market

• Asia Pacific has major share in global brown rice
  market owing to presence of largest producers and
  consumers of grain as it is considered as a
  staple food in this region. India, Thailand,
  Bangladesh and Pakistan are major producers
  (approximately 90 of total production) and
  Thailand is worlds largest exporter.
• North America has significant share in brown rice
  market with increase in obese population, rising
  income level and increasing health consciousness.
  Latin America has shown substantial growth with
  increase in farming and agricultural activities.
  Middle East and Africa has decent share with
  increase in import of product.

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