Millennials and Generation Z Shoppers Elevating Use of Social Media and Digital Tools to drive the growth of US Online Grocery and Food Delivery Market: Ken Research

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Millennials and Generation Z Shoppers Elevating
Use of Social Media and Digital Tools to drive
the growth of US Online Grocery and Food Delivery
Market Ken Research
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• Emerging startups coupled with rising number of
  millennials and Generation Z elevating towards
  online shopping has amplified the size of the US
  Online Grocery and Food delivery Industry in the
  US.
• The report titled US Online Grocery and Food
  Delivery Market Outlook to 2021 Growing
  Popularity of Online Mode of Shopping among
  Millennials in the US to Foster Future Growth by
  Ken Research suggested a multi bagger CAGR of
  18.1 in GMV in online grocery market and CAGR
  of 16.5 in online food delivery market in the US
  in between 2016 and 2021.

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Millennial shoppers have been a driving force in
the online grocery market and the percentage of
millennial shoppers has been rising over the
years. Moreover, in the US, Millennials are
observed to use digital tools with regularity
compared to other generations. Generation Z (less
than 18 years) and millennials tend to use these
tools with respect to the associated enthusiasm
for comfort with technology. Large numbers of
people are opting for online grocery shopping
owing to increased convenience, variety of
products, rising awareness about online shopping
and delivery in a stipulated time. Major players
such as Amazon, Google, Wal-Mart and others have
been offering and promoting the facility of
same-day delivery service which has aided market
growth. US online grocery and food delivery
industry has witnessed a tremendous growth in
past five years. There have been various mergers
and acquisitions in recent years and few major
players
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evolved in the market. Additionally, changes in
consumers demographic factors, eating habits
along with busy schedule, advancement in
information technology and availability of labor
force have created demand and opportunity in
online food delivery industry in the country.
Increase in smart phone users, urban
population, personal disposable income of the
population and mobile retail ecommerce sales
further assisted the market in generating high
revenue. The online grocery and food delivery
market in the US is highly organized with the
presence of number of small and large players.
The industry competition is primarily based on
price and the convenience of service. Large
number of players in the industry has led to
firms facing competition from a large number of
regional and local owner-operated companies,
located mostly in key cities US is poised to be
one of the fastest growing online grocery and food
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delivery markets worldwide, thus catering to the
needs of consumers in the country. Key Topics
Covered in the Report On Demand Grocery Apps in
US Home Delivery Takeaway in the US Online
Grocery Shopping Trends US Online Grocery Orders
US Future Online Grocery Forecast Online
Grocery Kroger Market Share Grocery US US Online
Grocery Sales Food Delivery Apps in US Amazon
Grocery Market US Diet Food Delivery in the US
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Food Delivery Startups in US Food Delivery
Startups in US Future Online Grocery
Market Online Food Ordering in the US For more
information on the market research report please
refer to the below link https//www.kenresearch.c
om/technology-and-telecom/it-and-ites/us-online-gr
ocery-food-delivery-market/142260-105.html Relate
d Report by Ken Research https//www.kenresearch.c
om/technology-and-telecom/it-and-ites/india-online
-grocery-market-research-report/618-105.html
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Contact Ken Research Ankur Gupta, Head
Marketing Communications query_at_kenresearch.com
91-124-4230204