Why online marketing is so effective for your business growth

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Why online marketing is so effective for your business growth

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In today’s competitive world, it’s really hard to maintain your position in the market. For any business, it’s imperative that they have a good marketing strategy so their products or services are marketed well. There are many marketing channels for e.g. - through brochures, business cards, leaflets, flyers and of course the word of the mouth publicity. So if there are many avenues for marketing of products, then why the website is a prime importance in today’s world? – PowerPoint PPT presentation

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Title: Why online marketing is so effective for your business growth


1
Why online marketing is so effective for your
business growth?
In todays competitive world, its really hard to
maintain your position in the market. For any
business, its imperative that they have a good
marketing strategy so their products or services
are marketed well. There are many marketing
channels for e.g. - through brochures, business
cards, leaflets, flyers and of course the word of
the mouth publicity. So if there are many
avenues for marketing of products, then why the
website is a prime importance in todays
world? Before the internet boom in the early
nineties, people used to rely solely on the
offline marketing of products. As the internet
started making its presence, manifolds the
concept of websites and digital marketing started
gaining much importance.
2
  • Lets find out why offline marketing campaign
    needs a proper website
  • Advantages of having a business website
  • Your business always needs exposure for its
    success. A website can add the flexibility to
    your marketing campaign. It can give great
    exposure to your business.
  • Website can deliver an excellent interactive
    experience to your potential customers and it
    also saves your business time and money.
  • It can be used to display the complete
    information about your products and services, as
    well as the necessary information about you and
    your business.
  • You can use your website to capture the
    information about your customers such as the
    contact information, demographic information and
    what your customers want or need.
  • You can display attractive, vibrant photos and
    video, which highlights the best features of the
    products and services.
  • It also allows you to accept the transactions and
    interact with your customers 24 hours a day
    without any additional costs.
  • Buying, selling, paying, shipping and delivery
    are all much easier and more efficient with the
    website.

3
  • The Advantage for Customers
  • The efficiency of your E-commerce website company
    not just works for you it also works for your
    potential customers too. They also demand the
    convenience of being able to view your business
    offering online from the computer or as the
    mobile web application. They do not want to be
    forced to make a phone call or physically visit
    your place of business to see what all you can
    offer to them.
  • If you make doing business easy and convenient,
    then customers are likely to return and do more
    business repeatedly. If you will force the
    customer to spend a lot of time during their
    day, then they are likely to seek the solution
    and can move obviously somewhere else.
    Additionally, by saving money through the
    marketing efforts on your website instead of
    traditional advertising methods, you may be able
    to offer your customers value added services or
    discounts that were not possible before. This
    increases their loyalty and it will also help to
    make them long term customers.
  • Here we figure out some points that your website
    can do for you in a brief
  • 24 hours a day, 7 days a week and 365 days in a
    year your e-commerce website connected with your
    people even in your absence.
  • Saves you a lot of money and increase efficiency.
  • You can directly connect with your buyers and
    even continue the transactions with the same
    buyers.
  • You can display your product or service in
    unlimited space.
  • You can have the live interaction with your
    potential clients
  • Customer demands the convenience and advantages
    of doing the business online.
  • You can explain your service or product directly
    to your customers.
  • As valuable as an offline marketing campaign is,
    you still need the website to maintain and
    improves customer loyalty, reach the larger
    market and wider audience and to keep up the
    competition. You can combine your offline
    marketing campaign and online marketing campaign
    for better marketing experience and for the
    growth of your business and increased revenue.
  • For small and medium scale business who needs a
    website or have websites that are not performing
    well as well should, iMediaDesigns is a web
    design and web development company that caters
    especially to web needs. Whether it is building a
    website from scratch or upgrading and
    redesigning an existing one, iMediaDesigns
    provides all these services with the
    functionality, professionalism and at very
    affordable costs.

4
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M5G 2E9, CANADA 1-416- 901-6025 Montreal 1396 st
Catherine Montreal, Quebec, H3G 2B7,
CANADA 1-514- 900-3599 E-Mail -
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