Is Pay Per Click Marketing Right for Your Business?

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What is Pay-Per-Click Marketing? Is Right for
You?
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• What is PPC?

• PPC pay-per-click, a model of internet
  marketing in which advertisers pay a fee each
  time one of their ads is clicked. Essentially,
  its a way of buying visits to your site, rather
  than attempting to earn those visits
  organically.

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Pay-Per-Click Advertising
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PPC advertising is a Pull-type Internet Marketing
used for buying user visits to a website.
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Search engine advertising is one of the most
popular forms of PPC.
It allows advertisers to bid for ad placement in
a search engine's sponsored links when someone
searches on a keyword that is related to their
business offering.
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Ultimately, pay-per-click marketing is good for
everyone

• Its good for searchers

• Its good for advertisers

• Its good for search engines

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Pay-Per-Click Marketing Cycle
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Google AdWords for Pay-Per-Click Marketing
Google AdWords by far the most popular PPC
platform operates on a pay-per-click model, in
which users bid on keywords and pay for each
click on their advertisements. 
Every time a search is initiated, Google digs
into the pool of bidding AdWords advertisers and
chooses a set of winners to appear in the ad
space on its search results page. 
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PPC advertising offers a unique opportunity to

• Grow Your Customer Base 

Connect with searchers actively looking for
products and services like yours, and respond to
that need by providing them with an offer
relevant to their search query.

• Generate Leads at Low Costs 

Because pay-per-click marketing allows you to
reach leads and prospects when theyre
researching and looking to buy, its a highly
effective way to bring interested visitors to
your site. Plus, you can enjoy an algorithmically
generated discount from the search engines in
exchange for making their users happy.
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Keyword Research for Pay-Per-Click Marketing
Keyword research for PPC can be time-consuming,
but it is also incredibly important.

Your entire PPC campaign is built around
keywords, and the most successful AdWords
advertisers continuously grow and refine their
PPC keyword list (ideally, using a variety of
tools, not just Keyword Planner).
An effective PPC keyword list should be

• Relevant

• Expansive

• Exhaustive

Your pay-per-click keyword strategy should also
include regular negative keyword discovery
negative keywords prevent your ads from showing
up for searches that are not relevant to your
business and are unlikely to convert.
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Keyword Research
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Managing Your Pay-Per-Click Campaigns
Once you've created your new campaigns, youll
need to manage them regularly to make sure they
continue to be effective. In fact, regular
account activity is one of the best predictors of
account success.
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Pay-Per-Click Campaigns
By continuously optimizing your pay-per-click
campaigns, youll be able to grow your customer
base and increase ROI.
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