6 Tips For A killer Social CRM Strategy

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6 TIPS FOR A KILLER SOCIAL CRM STRATEGY
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Invest In The Right Social Media Tool

• Social Media is a platform where customers talk
  about what they like and dislike. It is also a
  place where they express their perception of
  your business. You should choose the right
  social media platform that fits your business
  and try to implement the correct social media
  strategy through a social media analytics tool.

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Target Appropriate Networks
Engaging and interacting with followers on any
network will not serve anything unless its core
to your business. A new social network may be
worth monitoring if more customers are getting
attracted towards it. An e-commerce site can
post photos on Instagram or Pinterest whereas an
enterprise software company is more focused to
bring traffic from Facebook, Twitter or LinkedIn.
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Analytics Is The Key Factor

• Analytics can help you learn more about a
  particular customer. If this user tweet about
  your product then what was the reach? Have they
  recently mentioned any competing products and in
  what context?
• Track the users profile and specific data
  through analytics. It could be the key to a
  customers conversation.

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Monitor Interactions And Mentions
For getting business you have to be proactive.
Besides tracking customers direct tweets,
comments and likes set up streams and feeds
that can monitor keywords or related words
associated with your brands and products. If
your company name is mentioned anywhere in a
social network, just with a quick response you
can turn a user into a loyal one.
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Boost Brand Loyalty By Introducing Social
Incentives
Active social media followers of your company
are actually assets. Building rapport with those
customers will be beneficial for your business.
Offer discounts or promotional codes to reward
the most engaging users and also run a hash tag
drive on twitter around a particular promotion.
Social CRM is all about how your business can
tap into making the most out of those
connections.
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Convert Your Group Customers Into Target Audience
Facebook and LinkedIn have groups while Twitter
has lists.This functionality can help you group
customers into segments that in turn creates
community. Social CRM will allow you for
targeted interactions about a specific product
or products. A social CRM strategy should have
the authorization of all the features that
social networks have to offer.
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Thank You
Skybound Digital LLC 2410 W. Memorial Rd. C,
213, Oklahoma City, OK 73134, United
States 405-531-4021 www.skybounddigital.com
marketing_at_skybound.io