Marketing Trends Adopted by Top Brands - WOWSOME APP

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WOWSOME Brings Augmented Reality to Indian Markets
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• Since the augmented reality merges the virtual
  reality world with the real actual world, it is
  no longer a thing of science fiction and cinema
  as seen in movies like Ironman, Avatar and The
  Amazing Spiderman.  
• It is slowly becoming one of the most powerful
  medium of advertisement since it increases the
  customer engagements, sales and productivity.
• The augmented reality and virtual reality market
  are estimated to reach 1.06 Billion by 2018
  worldwide but in India, it is still in a nascent
  stage.

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• Indian smartphone users are expected to grow by
  225 million by the end of 2015, so there is a
  great potential for augmented reality apps in
  this space.
• With big brands like Ikea, Ferrari, Mitsubishi,
  Lego, Google, Facebook, Toyota, Nivea, Disney,
  etc. are already betting big on augmented
  reality.
• WOWSOME is bringing this technology to Indian
  markets sooner than youd think.
• Based in Hyderabad, WOWSOME is pioneering the AR
  technology in India by creating augmented reality
  advertisements for brands.

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• It was launched in September 2014 and their first
  AR app WOWSOMEAPP was released recently in
  February 2015.
• With the aim of enhancing the interaction and
  engagement of the surrounding environment,
  WOWSOME wants to perfectly merge advertising with
  entertainment.
• Within a short period of their launch, this
  bootstrapped startup has attracted some cool
  customers from all around the world.
• Such as LOreal Paris India, Being Human, Apollo
  Hospitals, Deccan Chronicle, Uber, Budweiser,
  Audi Noida, Fuji Film, Jaguar, Land Rover, Aston
  Martin, etc.

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• Vishal Reddy, who is the founder of WOWSOME is an
  alumnus of Indian Institute of Management, Indore
  and a serial entrepreneur.
• His skills have made him popular in the field of
  technology, advertising, luxury, health and
  agriculture all over the world.
• WOWSOME is the brainchild of both entrepreneurs,
  as Vishal says, Coming from a print background,
  We saw that social media was taking over all the
  print revenues for most of the publications.

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• WOWSOMEAPP can integrate augmented reality
  content in the following stuff Packaging,
  brochure, poster, billboard, t-shirts, print ads,
  business cards, point of sale, exhibit, selfies, 
  motion wall and branded objects.
• It even has a special app called WOW ART, which
  allows you to integrate funny content in your
  photos.
• Since Indian market is slowly embracing the
  technology of AR, WOWSOME wants to dominate the
  industry in every aspect

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• About the companys future goals, Vishal says,
  Augmented Reality becoming a vogue with
  advertisers and WOWSOME maintaining the lead as
  the voice of the industry.
• Speaking about the scope of augmented reality in
  India, Vishal said, In the next five years,
  Augmented Reality would be deeply integrated with
  systems around us.
• Brands will pre-budget for significant spends in
  AR, as they currently do for digital marketing.

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• For more details visit http//wowso.me
• Find us on
• https//www.facebook.com/wowsomeapp/
• https//plus.google.com/WowsoMe-Augmented-Reality
  -Marketing
• https//www.linkedin.com/company/wowsome
• https//www.youtube.com/channel/UCw29WkOASUCIZgop-
  saHD9Q
• https//twitter.com/WowsomeApp

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