Top 4 Ecommerce Trends You Should Look Out For

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Top 4 Ecommerce Trends You Should Look Out For
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4 E-commerce Trends

• Social Commerce
• The uberization of shipping
• More payment options
• Contextual shopping

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Social Commerce

• With the rise of ecommerce and social media,
  theres been a massive push towards social
  commerce, where online retailers and social
  networks are partnering to offer consumers a
  convenient and frictionless online shopping
  experience.
• This year we have seen Instagram thrived as a
  social commerce platform, as it deepened its
  e-commerce integration with a new feature
  released in November that allows retailers to add
  more important product information about the
  photo they publish.
• Pinterest also excels as a commerce platform with
  more than a million businesses on the platform
  that feature more than 10 million buyable
  products. 17 of social traffic to e-commerce
  websites is driven by Pinterest.

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The Uberization of shipping

• The difference between online and offline
  shopping is soon diminishing as customers will
  now be able to get products on an on-demand
  basis, On demand delivery (like Amazon Prime)
  will become as a standard delivery service in the
  coming months in 2017.
• The parcel delivery industry, a segment of the
  e-commerce shipping sector that mainly handles
  the transportation of packages to consumers is
  going to boom in 2017, thanks to e-commerce
  growth, and players outside the industry want a
  piece of the pie.

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More Payment Options

• Making an option as easy as possible for your
  customers results in more conversions and sales.
• Debit credit cards, internet banking have long
  been the dominant payment players in the market.
  In 2017, we will see more alternative payment
  choices available from recognizable brands.
  Mobile wallets such as Apple Pay will gain more
  adoption next year as they get more information
  out to the public while mobile shopping is on the
  rise.

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Contextual Shopping

• Contextual shopping is potentially a
  gaming-changing idea that elevates e-commerce
  personalization into a whole new level. With
  customer-centric technology, e-commerce brands
  can map the journey based on their past
  purchasing history and further anticipate their
  needs.
• This means that the homepage might change,
  depending on the products viewed by a customer
  during the previous visit. Many e-commerce
  pioneers have put themselves ahead of the curve.
  Amazon, for instance, features personalization on
  their homepage which reflects recommendations for
  similar products to the prior purchase.

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