Residential AC Market in India, India Washing Machine Industry, Domestic Production AC in India - Ken Research

1
Growing Preferences for Sensor Enabled Products
and Product Affordability due to Easy Finance
Availability has Pushed the Demand for Large
Appliances in India Ken Research
2

• Though the manufacturers are witnessing
  increasingly demanding customers and intensely
  competitive rivals, more investments in the
  sector are likely to flow in and the share of
  organized sector will also grow rapidly
• Market share of front loading washing machine,
  multi-door refrigerator, inverter type air
  conditioner and 4K smart television will become
  the future for large appliances in India.
• Make in India initiative to support domestic
  manufacturing is anticipated to enhance the
  companies to setup their manufacturing base in
  Indian market. This will reduce the dependency on
  imports that will certainly drive down the costs.

3
Ken Research announced its latest publication on
India Large Appliances Market Outlook to 2020-
Make in Initiatives to Reduce Imports and Growing
Demand for Sensor Enabled Products to Drive
Demand provides a comprehensive analysis of
large appliances market in India including
revenue from domestic sale in television, washing
machine, air conditioner and refrigerator. Market
was also estimated based on volume sales in each
category. Market is segmented based on product
type and sub segmented based on their essential
features and price range along with distribution
channel. The report also covers the snapshot of
logistics, competitive landscape of major players
in India large appliances market and export and
import scenario. The report concludes with market
projections for future and analyst recommendation
highlighting the major opportunities and
cautions. Indian large appliances industry has
become one of the fastest growing sectors,
primarily driven by growing Indian economy. With
sound growth in disposable income and the
development of product technology, the demand for
the diverse consumer durable goods are growing.
4
With GST constitutional amendment bill passed by
the Rajya Sabha followed by some state
legislatures, the government hopes that it would
be able to implement GST from April 2017. GST
will be beneficial to the consumer durable
industry as the companies currently pay tax in
the range of 20-25 currently which is likely to
come down. The GST regime will also reduce the
price differential between the organized and
unorganized players. Further logistics and
inventory handling costs for the companies is
also expected to decline. All this would lead to
lower prices for the end consumer and thereby
resulting in higher demand for the
companies. Washing machines in India is largely
an urban phenomenon. Urban houses are nicely
structured with necessary plumbing and have clean
water available, unlike rural homes where hand
washing is still commonplace. Improving
sanitation facilities in rural areas and
availability of lower priced models especially
for rural population will be the key catalyst for
the growth of washing machines in India. The
frost free refrigerator market of India is
gaining massive popularity and momentum over
traditional refrigerator models.
5

• There is a rising trend for double door
  refrigerator which starts from 200 liter capacity
  to maximum 500 liters. The demand for
  refrigerator in India is mainly driven from urban
  areas and will continue to be demanded from these
  regions only.
• Presently for air conditioners, the northern
  region accounts for the largest share of the air
  conditioners market in India, followed by the
  southern region. The country is also emerging as
  a major production hub for the SAARC region with
  all major global players production facilities
  base in India. This region will continue to
  experience an increasing demand for air
  conditioners in India.
• According to Research Analyst, the companies
  should setup their independent recycling plants,
  which can be utilized in a better way. Moreover,
  at the time of product sales, the company can use
  replacement as a tool for product promotion in
  which they can introduce a flat discount if the
  customer comes to replace the product after a
  specified period of time.

6

• If it would incur a large cost to setup
  independent recycling plants, two or three
  companies can join together to setup their plant
  which will also lead to economies of scale.
• Key Topics Covered in the Report
• Executive Summary
• Research Methodology
• India Large Appliances Market Genesis Current
  Outlook
• Logistics Handling for Large Appliances in India
• Export and Import Scenario of Large Appliances in
  India
• Snapshot of Online Sales for Large Appliances in
  India
• Government Initiatives in India Large Appliances
  Market
• Trends and Developments in India Large Appliances
  Market
• Competition Scenario in India Large Appliances
  Market
• Market Share of Major Players in India Large
  Appliances Market, 2015

7

• Competitive Landscape of Major Players in India
  Large Appliances Market
• Competitive Landscape for Emerging Players in
  India Large Appliances Market
• India Large Appliances Future Outlook and
  Projections, 2016-2020
• Key Products in the Report
• Television, Washing Machine, Refrigerator, Air
  Conditioner
• Key Market Players in the Report
• Samsung, LG, Voltas, Whirlpool, Videocon,
  Micromax, VU Technologies
• For more information about the publication, refer
  to the link below
• https//www.kenresearch.com/consumer-products-and-
  retail/consumer-electronics/india-large-appliances
  -market/66043-95.html

8
Related Reports https//www.kenresearch.com/consu
mer-products-and-retail/consumer-electronics/india
-led-television-market-research-report/585-95.html
https//www.kenresearch.com/consumer-products-an
d-retail/consumer-electronics/china-large-applianc
es-market/57225-95.html https//www.kenresearch.c
om/consumer-products-and-retail/consumer-electroni
cs/japan-large-appliances-market/65830-95.html Co
ntact Us Ken ResearchAnkur Gupta, Head
Marketing CommunicationsAnkur_at_kenresearch.com
91-9015378249
9
(No Transcript)