Buy Home Decor, Crafted Products, Indain Arts, Key Holder, Wall hanging

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Who ARE We?

• CraftedIndia is an online portal that has come up
  with the idea of selling Indian Handicrafts
  online.
• With an aim of growing with the current industry,
  we are promoting Indian handicrafts.
• Lost somewhere behind the ages, we are aiming to
  bring Indian Handicraft as the mainstream
  industry all around the globe.

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History

• With an idea of bringing up Indian Handicrafts to
  the main industry, their was a lot of research
  that had to be done.
• Visiting different states of India, and
  searching for their handicraft products, which
  are lost somewhere back due to the modern art.
• Bringing them live to people of the metro city
  Mumbai.
• Explaining them their importance and utility,
  which created awareness of Indian handicrafts to
  the masses.
• Leading to its Demand.

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• After a positive response and likes towards the
  handicrafts products from people it gave an
  inspiration to start selling them on online
  portals.
• Amazon and Flipkart, the 1st marketplace where
  CraftedIndia started selling a variety of
  handicrafts online.

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Idea Behind CraftedIndia

• CraftedIndia was formed in 2015, by Mr. Vinay
  Jain and Mr Lalit Mehta, with an aim of bringing
  back the essence of Indian art and culture in
  this modern generation.
• People have somewhere forgotten the art that has
  arrived from their soil and culture and have
  adopted westernization.
• On 1st April 2016, online marketing portals like
  Amazon and Flipkart started selling handicrafts
  of CraftedIndia.
• This was the first step towards achievement of
  promoting handicrafts all over India.

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• CraftedIndia is now looking forward to start its
  own online portal as a platform of promoting and
  selling of Indian Handicrafts.
• Through which they can directly buy from the
  artisans and craftsmen and sell it to the people
  around the globe.
• This will not only help to bring up handicraft
  industry but also will be an inspiration for the
  artist to work for it and earn for their unique
  art.

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Key Features of Handicraft Industry

• Indias rich cultural diversity and heritage
  provides a unique and huge resources for
  developing craft products.
• The Indian Handicraft Industry is showing
  continuous growth rate of 20 every year.
• Handicrafts industry is one of the important
  segment of decentralized sector in India.
• Major parts of industry operates in rural and
  semi urban areas throughout the country and has
  potential Indian and International market with
  around 67000 exporters to tap the market.

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• Many Indian market are still untapped and market
  is price sensitive.
• Products are high priced in big and metro cities,
  which are beyond, reach of people belonging
  middle and lower middle class.
• Craft producers have to compete on price, quality
  and delivery for different segments.

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SWOT ANALYSIS OF INDIAN HANDICRAFT INDUSTRY
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CHALLENGES

• Procuring and processing raw materials  Raw
  materials are the key material for making any
  product. Along with competition from organized
  industry, artisans find it challenging to buy
  quality raw materials at affordable prices. In
  the absence of raw material banks, they are often
  forced to rely on local traders who provide them
  with raw materials against orders, albeit at high
  prices, or switch to non-traditional raw
  materials.
• Inefficient supply chain The markets for the
  craft products can be broadly understood as
  local, retail shops high-end as well as
  mainstream, exhibitions and exports. The
  contemporary markets, domestically as well as
  internationally, have grown with an expanding
  demand for ethnic products that have a story
  linked to them. However, these products are in
  low supply due to supply chain inefficiencies.

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• Demand - With the advent of globalization and
  the availability of cheaper and more varied
  products, crafts face severe competition in
  contemporary markets. They are typically
  perceived as traditional, old-fashioned and
  antithetical to modern tastes. There have been
  limited efforts to reposition the image of crafts
  and build consumer appreciation of the history
  and cultural identity associated with handmade
  products.
• Low productivity  The sectors informal nature
  and the low education of most artisans create
  issues such as time management, stock inventory
  etc.
• Unorganized production - As a largely unorganized
  sector, handicrafts faces problems such as a
  paucity of professional infrastructure such as
  work sheds, storage space, shipping and packing
  facilities.

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Overcome Obstacles

• People are not aware of the rich culture and
  diversity of Indian handicrafts.
• Its very important to bring these handcrafted
  products in limelight, in order to save their
  existence in the global markets.
• There is a major instability in handicraft
  industry due to lack of monetary funds and
  unawareness of their existence.
• CraftedIndias goal is to overcome these
  obstacles by promoting Indian handicrafts in the
  market through various platforms like marketing,
  exhibitions, selling on best online portals and
  also to come up with its own online marketplace.

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Range of handicrafts on CraftedIndia

• CraftedIndia has a wide range of handicraft
  products from different Indian States depicting
  their cultural arts and crafts.
• Blue Pottery Art.
• Dhokra Art.
• Marble Art.
• Stone Art.
• Block Printing Art.
• Bronze Sculpture, Wooden Carving.
• Metal Art.
• Paper Mache Art.
• Paintings, Tanjore Paintings.
• Gem Art.
• Wooden Art.
• Mosaic Art, and many more to come.

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Future Goals

• CraftedIndia has aimed for spreading awareness of
  the rich and cultural art of handicrafts which
  will lead to its growth in demand globally.
• Bringing Extinct handicrafts into limelight and
  tie up with their artisans to make products for
  CraftedIndia, this will not only aid them with
  monetary support but also will bring back the
  essence of lost handicrafts and arise for its
  demand all over the world.
• To come up with our own online portal for selling
  those rich and diverse handcrafted product
  directly from the artisans to the customers.

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Marketing through E-commerce

• E-commerce or Marketplace, this two are the main
  platforms for selling products globally and helps
  to create awareness of a particular product to
  the masses around the globe.
• Now days people are selling everything online
  and demand of purchase online is high.
• Major platforms like Amazon, Flipkart, Snapdeal,
  Craftsvilla, EBay, Pepperfry, are all online
  portals having neck to neck competition.
• CraftedIndia has entered this major portals like
  Amazon.in, Amazon.com, Flipkart , Ebay.in and
  Ebay.com and are selling handicrafts globally.

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• THANKYOU..