Most Loved and Top Selling Bra Brands in India

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Most Loved and Top Selling Bra Brands in India

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In India Lingerie market is Rs 15,000 crore. Two-thirds of it is in the unorganised sector and the rest – a whopping Rs 5,000 crore – in the organised sector, of which online buying is just a fraction. According to reports, innerwear as a category is the highest growing market in the women’s apparel segment growing at 15% year on year. – PowerPoint PPT presentation

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Title: Most Loved and Top Selling Bra Brands in India


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Most Loved and Top Selling Bra Brands in India
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As years pass by, women are getting more comfy in
terms of selection of their inner garments and as
a result they have stopped compromising with the
usual products. They are also becoming bold and
confident while choosing the favourite part of
their clothing i.e. lingerie. With progression of
Indian women and the growing online shopping
business more and more lingerie brands are
entering the online space.
  • Observing huge growth prospective in a solid
    business model, online retailers always keep in
    mind the three key points-Variety, accessibility
    and rate to keep a prosperous lingerie sale
    online.
  • You may worry whether the bra you choose fits you
    or not, Or what if the size vary Etc. To answer
    you, all online lingerie brands have a size
    calculator that helps you identify your right
    size for a perfect fit.

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Shyaway.com lists down top three online lingerie
brands in India.
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1.Sonari
  • The Sonari was started at Dadar as a lingerie
    manufacturing unit in a 250 sq. ft. From that
    point, the growth has been inimitable, and the
    company now has a collective spread of 20,000 sq.
    ft. in various locations. Sonari has a deeply
    entrenched culture of understanding the lifestyle
    of its target audience and reflecting that in its
    lingerie products. With the creativity of the
    skilled in-house designers, the company sets new
    standards using modernization as tool. Satisfy
    the customer by offering good quality products
    and services through a process of nonstop
    innovation, adaptation and up-gradation. Build a
    dynamic team of dedicated and passionate
    employees through persistent.

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  • Sonaris bra products range from Padded, Push-up,
    T-shirt bras, Nursing Bras. They give much
    support and steadiness to the breasts. Sonari is
    one of Indias most sold lingerie brand of 2015.

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2.Enamor
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Ever since the brand was launched in 2003, Enamor
made sure it sold wide range of fashionable and
comfortable bras like padded, push up,
non-padded, wired, non wired, strapless,
multiways etc and it is best in comfortable as
well as stylish panties, yoga pants, body shaper,
sportswear etc. In addition, we offer bra size
calculator and panty size chart to make the
online lingerie shopping for women really
effortless. Understanding the new age Indian
womans pulse, Enamor has built a strong bond and
are proud to be a name one hears often amongst
ladies across ages who are lingerie shopping in
India. Enamor has won hearts since and matured to
be the most trusted brand amongst urban Indian
ladies recently accepted as Superbrand 2014-15.
  • Enamors bra products range from Balconette,
    Plunge, Push-up, T-shirt bras, Full Support bras,
    Front Opener Bras, Low Back Saree Bras. They give
    much support and stability to the breasts.
    Enamors sales record has set a good figure in
    the year 2015.

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3.Jockey
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Bangalore is a hub of many giant officesandPage
Industries Limited located there is the exclusive
licensee of JOCKEY International Inc. (USA) for
manufacture, distribution and marketing of the
JOCKEY brand in India, Nepal, Bangladesh, , Sri
Lanka and the UAE. The Company was started in
1994 with the key aim of bringing the world
renowned brand "JOCKEY" to India. Page Industries
is also the only licensee for the manufacture,
marketing and distribution of the Speedo brand in
India. Page Industries was crowned by Jockey
International Inc. with the International
Licensee of the year award for 2013 as well for
outperforming 140 other countries where the
Jockey brand is present. This award was given in
appreciation of outstanding brand building,
consistent healthy growth in sales, and
remarkable product development and innovation in
our markets.
  • Jockey products are famous for its sports
    functionality and are available for men and
    women. Jockeys sports bras top the list of the
    most hunted sports bras in India.

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