Consume Survey: Wearable Payments Market Strengths and Weaknesses Evaluated in 2016 Report

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Wearable Payments Sizing the Opportunity
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• Published May 2016
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Wearable Payments Sizing the Opportunity

• "Wearable Payments Sizing the Opportunity"
  examines the emerging wearable payments market,
  evaluating the strengths and weaknesses of the
  current products available to consumers in this
  space as well as using our proprietary data on
  consumer attitudes towards wearable technology
  and potential early adopters of wearable payments
  globally.
• Complete Wearable Payments Sizing the
  Opportunity Report Available _at_ http//www.reportsn
  reports.com/reports/567416-wearable-payments-sizin
  g-the-opportunity.html .
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  -opportunity.html.

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Wearable Payments Sizing the Opportunity

• Analyzes the major payments-capable wearables on
  the market in terms of function and
  attractiveness to consumers. Identifies the key
  drivers of wearable payments adoption among
  consumers globally and by market. Analyzes the
  demographic and geographic distribution of
  potential wearable payments early adopters and
  the best strategies to engage with them. Explores
  the potentially winning strategies that can be
  adopted by players currently in the wearables
  market and players looking to enter it.
• The wearable payments market is still very much
  in its infancy, with most companies in this space
  still experimenting with form factors and
  functionality. Apple has emerged as a frontrunner
  with its payments-capable Apple Watch, but it is
  far from the only high-profile company in this
  space. With the market in its current state it is
  far too early to call Apple's first-mover
  advantage decisive, and while this space is
  likely to see a lot of attention and investment
  in the coming years it is impossible to predict
  which companies will dominate.
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Wearable Payments Sizing the Opportunity

• Key Findings
• 25 of consumers globally possess a wearable
  device of any type (regardless of whether that
  device is capable of making payments). Features
  and pricing are the two most important factors
  driving purchases of wearable devices. China is
  the most immediately attractive market due to its
  sizable population and high proportion of
  potential early adopters.
• Reasons To Buy
• Understand the players in the wearables market -
  what products have they launched, and how likely
  are these to succeed?
• Find out how consumers view wearable payments as
  a concept, and how this varies between markets.
• Find out where the wearable payments early
  adopters are, as well as what demographics they
  belong to in order to effectively market
  products.
• Discover the three key factors to a successful
  wearable payments product - what do consumers
  want, and how is this best delivered to them?
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Wearable Payments Sizing the Opportunity

• Table of Contents
• Executive Summary
• Defining The Potential
• Sizing The Opportunity
• Strategic Recommendations
• Appendix
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Wearable Payments Sizing the Opportunity

• List of Figures
• Figure 1 Eat24's smartwatch app prompts users
  about previously ordered items and offers to
  re-order them at a similar time in the
  futureFigure 2 The Apple Watch is the
  highest-profile wearable payments device in the
  marketFigure 3 Barclays' bPay range includes
  key fobs, wristbands, and mobile stickersFigure
  4 MasterCard's Commerce for Every Device program
  aims to connect as many payment-capable devices
  as possible to MasterCard's networkFigure 5 A
  quarter of consumers globally claim they own a
  wearable deviceFigure 6 Over 60 of those who
  own or are interested in owning a wearable device
  state they would feel comfortable using it to
  make paymentsFigure 7 A third of those aware of
  contactless payment technology would be
  interested in using a wearable device to make
  paymentsAnd More..
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  Services Market Research .

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