Title: PSY 322 Read, Lead, Succeed/Uophelpdotcom
1PSY 322 Read, Lead, Succeed/Uophelpdotcom
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2PSY 322 Entire Course
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- PSY 322 Week 1 Individual Assignment Consumer
Psychology and Marketing Communications Article
Analysis - PSY 322 Week 1 DQ 1
- PSY 322 Week 1 DQ 2
- PSY 322 Week 2 Individual Assignment Marketing
Communication Memo - PSY 322 Week 2 Team Assignment Consumer Traits
and Behaviors Paper and Presentation References - PSY 322 Week 2 DQ 1
- PSY 322 Week 2 DQ 2
- PSY 322 Week 3 Individual Assignment Marketing
Research and Promotional Message - PSY 322 Week 3 Team Assignment Consumer Traits
and Behaviors Paper and Presentation Conceptual
Map
3PSY 322 Week 1 DQ 1
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- Write the differences between thinking ads and
feeling ads in your own words - 100 to 150 words
required. No quotes from the text - paraphrase
and put it in your own words.
4PSY 322 Week 1 DQ 2
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- Explain what researchers have found about the
relationship between feelings towards ads and
feelings towards brand names. Again, use this
section of your textbook but explain it in your
own words. No direct quotes. - 100 to 150 words. - What question were the researchers asking in each
of the two articles? - What research procedure did they use to answer
that question? It might be an experiment, a
survey, content analysis or a review of other
research. - What was their main finding? Be specific
- How was the information used in the section you
read in the textbook?
5PSY 322 Week 1 Individual Assignment Consumer
Psychology and Marketing Communications Article
Analysis
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- PSY322 Week 1 Individual Assignment Consumer
Psychology and Marketing Communications Article
Analysis - Locate at least two peer-reviewed articles
concerning consumer psychology, using the
University Library, the Internet, or other
resources. - Prepare a 750- to 1,050-word paper in which you
analyze your articles. Address the following - Define consumer psychology.
- Describe the psychological concepts discussed and
their importance in developing a successful
marketing communication message. - Utilize your articles to explain the relationship
between consumer psychology and marketing
communications. -
6PSY 322 Week 2 DQ 1
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- An interesting question is how the market
researchers determined the motivations of the
different people. - What kinds of ads or other marketing strategies
would work will with people who score high on th
Part A scale? - What kinds of ads or other marketing strategies
would work will with people who score high on the
Part B scale? - Do you have any ethical concerns with this kind
of marketing? -
7PSY 322 Week 2 DQ 2
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- Take a look at the "Product repositioning"
section starting on p. 170 of your Consumer
Behavior text. It details the change in wording
and the slogans used to change the public's
perception and acceptance of "second mortgages"
by calling them "home equity loans" and suggest
that this had a role in the recent real estate
financial troubles. Describe one other product
or service that has undergone similar changes in
what it was called or how it was promoted and
marketed to the specific segments of the public.
8PSY 322 Week 2 Individual Assignment Marketing
Communication Memo
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with different description/instruction, which can
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2-Week-2-Individual-Assignment-Marketing-Communica
tion-Memo - Select one of the following scenarios, where an
organization is creating an integrated marketing
communications plan to increase its customer
base, as the basis for your memo -
- You are the owner of a small business in a
large metropolitan area. You specialize in
designer womens clothing. - You have been hired by a national toy
manufacturer to develop and create a new line of
educational toys for kids aged 7-10.
9PSY 322 Week 2 Individual Assignment Marketing
Communication Memo
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- PSY322 Week 2 Individual Assignment Marketing
Communication Memo -
- Write a 1,000 to 1,200 word MEMO NOT an
academic research paper detailing a marketing
plan that uses psychographics to increase the
customer base of one of the following companies - A nonprofit organization that teaches Tai Chi for
health and balance and stress reduction - A pet store that offers organic, healthy food and
environmentally friendly toys and beds - A music store that wants to expand beyond guitars
and drums to other instruments and sheet music. -
10PSY 322 Week 2 Team Assignment Consumer Traits
and Behaviors Paper and Presentation References
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- PSY322 Week 2 Assignment Consumer Traits and
Behaviors Paper and Presentation References - Submit an annotated reference list, showing the
works cited in the paper, which must include at
least eight peer-reviewed sources from the
University Library.
11PSY 322 Week 3 DQ 1
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- What did Colonel Sanders of KFC do in the 1930s
that most people hadn't thought important until
the 1950s? Give the name of the strategy and
details on what he did.Same question for Ray
Kroc of McDonald's in the 1950s. Is there a
company or a company leader today who appears to
have the same kind of foresight that those two
did in their day? -
12PSY 322 Week 3 DQ 2
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- Take a look at the comparative chart on p. 14 in
your Consumer Behavior text.Chose one of the 14
comparisons. Make sure it is one that no one else
has used yet. (You'll have to read their DQs to
know which ones are taken).Think of a product
you are familar with.Use details and specific
examples to show what a marketing strategy would
be under the "traditional marketing concept" and
what it would be under the "value- and
retention-focused marketing concept." -
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13PSY 322 Week 3 Individual Assignment Marketing
Research and Promotional Message
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- We have another Week 3 individual Assignment but
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be found here on this link -
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2-Week-3-Individual-Assignment-Marketing-Research-
and-Promotional-Message
14PSY 322 Week 3 Individual Assignment Marketing
Research and Promotional Message
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- PSY322 Week 3 Individual Assignment Marketing
Research and Promotional Message - Select a consumer group that you are interested
in. - Using online sources, subdivide that group by two
demographic and two psychographic variables.
(Urban vs. rural teenagers senior achievers vs
senior survivors) See VALS, Ch 3 in Consumer
Behavior) - Give specific examples of how different marketing
strategies would be required for each of your
subgroups (i.e. how you would market cell phones
to urban rather than rural teens and how you
would market retirement plans to senior achievers
vs senior survivors. Be very specific. - Present this info in a 12-slide powerpoint with
notes. - PowerPoint Presentation With Notes and
References.
15PSY 322 Week 3 Team Assignment Consumer Traits
and Behaviors Paper and Presentation Conceptual
Map
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- PSY 322 Week 3 Consumer Traits and Behaviors
Paper and Presentation Conceptual Map - Prepare a conceptual map of where your LT sees
the Consumer Traits and Behavior Paper going.
This can be a formal outline, scatter maps or ven
diagrams. Be creative! - Do Not just list all the consumer traits and
behaviors that your textbook mentions. Focus on
one aspect and go into some depth on it. This
conceptual map should be the foundation of your
final paper and presentation.
16PSY 322 Week 3 Team Assignment Consumer Traits
and Behaviors Paper and Presentation Outline
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- We have another Week 3 Team Assignment but with
different description/instruction, which can be
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2-Week-3-Team-Assignment-Consumer-Traits-and-Behav
iors-Paper-and-Presentation-Conceptual-Map
17PSY 322 Week 4 DQ 1
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- Find two deodorant ads targeted to different
audiences. Analyze the aspects of each. Explain
how groups may interpret them. Is there a
difference? If so, why?
18PSY 322 Week 4 DQ 2
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- Select two households featured in two television
series. Classify each household into a social
class. What is each households lifestyle and
consumption behavior? Be very specific with
details and examples. No generalities! -
19PSY 322 Week 4 Individual Assignment
Environmental and Consumer Influences Analysis
Paper
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- Select a product or service with which you are
familiar. -
- Prepare a 1,050- to 1,400-word paper in which you
analyze factors that affect consumer purchasing
decisions related to your product or service. -
- Identify the psychological and social factors,
such as motives, perception, attitudes,
personality, family, social class, and reference
groups, that influence consumer behavior toward
your product or service.
20PSY 322 Week 4 Individual Assignment
Geodemographic clustering
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- PSY322 Week 4 Assignment Geodemographic
clustering - Select a product or service with which you are
familiar. -
- Read carefully the section on Geodemographic
Clustering in Chapter 10 of Consumer Behavior. -
- Choose two of the Social Groups from the PRISM NE
grouping on p. 330 and two of the PRIZM Lifestyle
Groups on p. 331 of Consumer Behavior.
21PSY 322 Week 5 Individual Assignment Case Study
Analysis Paper
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2-Week-5-Individual-Assignment-Case-Study-Analysis
22PSY 322 Week 5 Individual Assignment Case Study
Analysis
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- PSY322 Week 5 Individual Assignment Case Study
Analysis - Read and analyze Cross-Cultural Consumer
Behavior An International Perspective in
Consumer Behavior. - Prepare a 15-slide powerpoint with notes case
study analysis in which you evaluate the consumer
behavior and purchasing decisions illustrated in
both case studies. -
- u Case One Japan to Apples iPhone No
Thanks!
23PSY 322 Week 5 Team Assignment Consumer Traits
and Behaviors Paper and Presentation
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- We have another Week 5 Team Assignment but with
different description/instruction, which can be
found here on this link -
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- http//www.uophelp.com/PSY-322/product-5762-PSY-32
2-Week-5-Team-Assignment-Consumer-Traits-and-Behav
iors-Paper-and-Presentation
24PSY 322 Week 5 Team Assignment Consumer Traits
and Behaviors Paper and Presentation
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- PSY322 Week 5 Assignment Consumer Traits and
Behaviors Paper and Presentation - Prepare a 1,200- to 1,600 word academic research
paper in which you examine specific consumer
traits and behaviors. Address the following -
- u Identify three psychological processes and
three social processes that may influence
consumer behavior. -
- u For each of the six processes, describe a
marketing plan that would use trigger those
processes to get people to buy your product or
service. -
25PSY 322 Read, Lead, Succeed/Uophelpdotcom
- For more course tutorials visit
- www.uophelp.com