Disrupt the Market with More Value

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Disrupt the Market with More Value
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• Technology is reshaping the real estate industry
  and Mega Tech 2015 challenged agents in how they
  think.
• Keynote speaker for the event was R Ray Wang,
  the Principal Analyst, Founder, Chairman of
  Constellation Research, Inc. as well as the
  author of best-selling Disrupting Digital
  Business. He provided an explanation for why 52
  percent of Fortune 500 companies have either been
  merged or acquired, declared bankruptcy or simply
  disappeared since 2000. According to Wang,
  technology wasnt driving the changes. Instead, a
  shift in how new businesses are being created is
  coming from the economy, which is more on-demand,
  post-sale.
• You must understand how business is shifting to
  understand how it will impact your market and
  your business. If you arent saving clients time
  or capturing attention, youve lost, Wang said.
  The pace of change in technology is fierce and
  this tech convergence powers digital disruption.

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• Top 5 Results of the Digital Disruption
• Digital disruption transforms business models and
  how people engage with each other.
• An example of digital disruption comes from the
  way the Apple iPod brought customers away from
  the Sony Walkman and basically ended the need for
  purchasing complete CDs. People went from
  spending 10 or even 20 on a CD to spending 1
  on individual songs. The iPhone further
  revolutionized technology by changing business
  models for digital cameras, navigation devices,
  maps and even watches and flashlights. When
  focusing on the business model, the person must
  think about how they can change the customers
  experience as well as the way they deliver that
  experience.

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• 2. Companies move from how they sell their
  products and their services to how they keep
  promises for their brand with an attention-driven
  economy.
• Companies are focused on selling the brand and
  its mission today. They give away their products
  to sell their brand and services to customers.
  According to Wang, businesses arent just
  competing with other brands, they must compete
  for the customers attention and their time. They
  want companies that can save them either time or
  money or they will look elsewhere.

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• 3. Businesses can thrive with the new pricing
  models.
• An example of this is the dollar shave club. This
  company turns shaves from just a product into a
  service. Businesses have to pare their products
  and services down to the most basic unit possible
  to change the way they look at and package the
  experience.

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• 4. Data has become the foundation for todays
  digital company. Everything everyone does is
  relevant information.
• As you gain more data and develop more insight
  into your customers, you are better able to see
  what is occurring in your industry. For example,
  one company learned that all of the top sales
  representatives began in customer service. This
  information was used in sales training for future
  employees.

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• 5. 20 percent of revenue must be driven by
  insight stream by the year 2020 or a company
  wont have a digital business model.
• Businesses must use their information and
  insights learned from the data accumulated to
  create new experiences for the customer. This
  enables the business to create new experiences
  for the customer and to develop new business
  models.

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Questions? Need More Information?

• Feel free to contact us.

• Website http//michaelputnam.com/
• Michael Putnam
• info_at_michaelputnam.com
• 703-928-6514
•  
• References
• http//michaelputnam.com/disrupt-market-with-more-
  value/