The 5 Facebook Promotion Strategies That Work Exceptionally Well For Small Businesses

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The 5 Facebook Promotion Strategies That Work
Exceptionally Well For Small Businesses
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1. Your Cover Photo is Your Free Ad Banner
One of the features of the new Facebook news
feeds is displaying the cover photos of the
people your friends add to their network, as
shown below
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With a cover photo that compels people to like
your page you may gain new fans if

• Their friends liked it.
• A discount or a free offer is displayed on your
  pages cover photo.
• Your business is local and they recognize it.
• It shows a popular celebrity face endorsing your
  brand.

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2. Post Highly Likable and Sharable Content
Acquiring Facebook likes on your posts is good
but shares are better. Sharing content along with
a personal opinion will grab the eye of your
fans friends.
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Post Highly Likable and Sharable Content
There are numerous ways to get your posts shared.
Witty or funny images and quotes, inspirational
images and quotes, images or text posts Another
way to get more likes and shares on your status
updates (text or image) is to directly but subtly
ask your fans to like or share the post.
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3. Encourage Your Customers to Speak Out
The sign of a great brand is great customer
service, and guess what Facebook can be used as
a free customer service platform.
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There are other ways to create fan engagement as
well. You could

• Ask your fans to comment on a product, or post
  pictures taken at your physical location while
  using your product.
• Support a cause and ask for likes and shares in
  return.
• Post holiday pictures of your staff, share other
  photos or videos that are related to your brand
  and are funny or informative.

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4. Promote your Facebook Page
You must promote your Facebook page in order to
gain maximum exposure for your brand.
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Promote it on Facebook as well. Here are some
other ways to promote your page

• You can add Facebook plugins on your website to
  entice your website visitors to share content
  directly off the website onto their Facebook
  timelines.
• If you have a large budget, promote your Facebook
  page on radio, podcast, TV or paid ads on the
  internet.
• Facebook ads that promote your Facebook page are
  of the following types
• (i) Sponsored stories that show how many
  friends like your page.
• (ii) Sponsored stories about a popular post on
  your Facebook page.

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5. Activate Facebook Check-in (For Local
Businesses)
If your business is local, it is great to
encourage your visitors to check-in with Facebook
so that their timeline displays their visit to
your physical business and also shows a link to
your Facebook business page.
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Activate Facebook Check-in (for local businesses)

• Encourage your visitors to check-in on Facebook
  to win a discount on their next visit.
• While there are many other ways to grow your
  brand on Facebook, these are some of the basic
  ones that apply to all business niches.

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