iOS vs Android For Business

1
iOS vs Android For Business
2
Contents

• Introduction
• Integration with Google Products
• Understand Your Target Audience
• Security Vs Reach
• Browsers and Speed
• Reaching The Tablet Market
• Paid Vs Free Applications
• Availability
• Choosing the Right Agency

3
Introduction

• Although both Apple and Android apps are relevant
  and essential in todays competitive business
  environment, it is important to understand the
  pros and cons of both.
• This helps is deciding which one to start out
  with.

4
Integration With Google Products

• One benefit of choosing Android apps over iOS
  apps is that your business app can integrate and
  make use of interesting Google products and
  add-ons.
• So you can easily integrate with Google Hangout,
  Google Plus Chat and Calendar etc. There are
  these different set of Add-ons that Apple also
  provides and one can choose according to business
  requirements.

5
Understand Your Target Audience

• Does your business sell products for a mass
  audience or a niche audience? Are your products
  for professionals or the youth.
• Understanding the target audiences and their OS
  preferences helps you get a clear picture about
  the platform that you should choose, for building
  your business app.
• The idea here is to maximize the audience reach
  of the application.

6
Security vs Reach

• Apps built with iOS are more secure and work
  within the Apple system.
• With Android, the reach of the apps is wider and
  there are a wide variety of handsets to choose
  from.

7
Browsers and Speed

• As far as the number of browsers are concerned,
  Android surely provides more options.
• On the other hand, iOS provides faster processing
  speed, which adds to the speed of application
  usability.

8
Reaching The Tablet Market

• Knowing your tablet market and the relevance of
  your product with the tablet audience is very
  important.
• The iOS platform scores more over Android when it
  comes to the tablet market.
• Focussing on iOS, if your target audience is
  skewed towards tablets, is definitely
  recommended.

9
Paid vs Free Applications

• There are two reasons to choose iOS over Android,
  when creating paid apps. The first reason is that
  iPhone owners in general are more willing to pay
  for apps where as Android owners are slightly
  reluctant.
• The second reason being that Apple provides an
  easier and a smoother system for payments while
  purchasing apps on the iPhone.

10
Availability

• All iOS apps are only available to be downloaded
  from the iOS app store.
• The app can also benefit from the ranking and
  visibility features of the app store.
• Android apps on the other hand provide a wider
  reach, as they can be downloaded from various app
  stores like Kindle and Amazon.

11
Choosing The Right Agency

• Businesses looking for development of mobile apps
  must partner with a professional agency like
  PixelCrayons. PixelCrayons has a track record of
  delivering end-to-end design and development
  solutions for a variety of mobile apps across
  business verticals.

12
PixelCrayons

• Reach Us At -
• https//www.facebook.com/PixelCrayons
• https//twitter.com/PixelCrayons
• https//plus.google.com/Pixelcrayons/posts
• https//www.linkedin.com/company/pixelcrayons

13
Thank You!