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1
Time for ChangeTrends in Executive Compensation
and Benefits
September 25, 2008
  • Presented by
  • John Mancuso
  • Managing Director
  • Executive Compensation Benefits
  • The Bostonian Group
  • Thomas B. Wilson
  • President
  • The Wilson Group
  • Susan Malanowski
  • Principal
  • The Wilson Group

The Bostonian Group Four Copley Place, 6th
Floor Boston, MA 02116-6502 Tel
617-587-2300 Fax 617-236-0909
www.BostonianGroup.com
2
Overview of the Session
  • Forces Reshaping the Business Environment
  • Critical Trends Impacting Executive Compensation
  • Case Study Illustrations
  • Q A and Discussion

2
3
I. Forces Reshaping the Business Environment
  • Business is becoming more complex and uncertain
  • Businesses are becoming globalized.
  • Barriers to suppliers and competitors are
    shrinking.
  • Technology is becoming more accessible, less
    expensive and integrated into everyones job.
  • Information is increasing exponentially.
  • Business is becoming more volatile
  • Many companies are facing serious shortfalls in
    achieving their 2008 business goals.
  • The cost of capital is increasing.
  • Growth markets are found in niches.
  • People issues are more visible
  • Attracting and retaining critical talent has
    become a C Suite challenge.
  • Compensation and benefits practices are facing
    increased scrutiny.

3
4
I. Forces Reshaping the Business Environment
Economic Forecasts 1 2008 2009
Gross Domestic Product 0.3 1.2 2.0 2.8
Inflation 3.1 3.4 1.9 2.3 Unemployment
5.5 5.7 5.2 5.7 Business Confidence 2 Le
ading Economic Indicators 101.2 - 0.7
CEO Confidence 39 1.0
Consumer Confidence 56.9 5.0
Human Resource Challenges 3 Importance of Tal
ent Attraction 75 Importance of Talent Retenti
on 52 Projections in Total Compensation 4
Base salaries for executives
4.0 Total cash compensation increases 7.0
Source (1) Federal Reserve Forecasts (August),
(2) Conference Board (August), (3) Aberdeen
Group, 2008, (4) WorldatWork 2008-2009 Salary Bud
get Survey.
4
5
I. Forces Reshaping the Business Environment
Definition of Primary Terms
Base salary Annual bonus and incentive pay
Total Cash Compensation Value of annual
equity awards Executive benefits and perquisit
es Executive retirement/wealth accumulat
ion Total Direct Compensation Personal
needs and wants Total Rewards
5
6
II. Critical Trends Impacting Executive
Compensation
  • Boards and Compensation Committees are
    professionalizing the governance practices for
    designing and managing executive pay plans.
  • Companies are shifting from stock options to a
    portfolio of equity vehicles.
  • Equity/long-term incentive plans are becoming
    more based on performance than time.
  • Companies are changing the mix and metrics of
    Total Direct Compensation.
  • Companies are replacing perquisites with wealth
    accumulation and wealth protection plans.

6
7
II. Critical Trends Impacting Executive
Compensation
1. Boards and Compensation Committees are
professionalizing the governance practices for
designing and managing pay plans.
  • The Proxy is now studied by shareholders,
    employees, potential investors, investment
    advisory firms, job candidates and the SEC.
  • The amount of work and expertise for Compensation
    Committee members is increasing.
  • Pay levels are being examined for internal equity
    and fairness consistency, with less weight is
    placed on external benchmark comparisons.
  • Decisions now have to be based on sound,
    defensible reasons.
  • Companies are finally developing a meaningful
    Total Compensation Philosophy.

7
8
II. Critical Trends Impacting Executive
Compensation
Understanding the Total Compensation Philosophy
and Strategy
Mission Focused
Market Focused
1 2 3
4 5 6
7 8
9 10
  • Driven by what the organization performs
  • High focus on retention
  • Everyone understands whats important
  • High base salary, variable pay based on
    overall company results
  • Few clear goals meaningful and engaging
  • Driven by the performance of the
    organization
  • High focus on performance
  • Everyone knows what they need to do
  • High variable pay based on business unit
    individual results
  • Very clear goals stretch and challenging

8
9
II. Critical Trends Impacting Executive
Compensation
Understanding the Total Compensation Philosophy
and Strategy
Mission Focused
Market Focused
Base Salary Variable Pay Equity Comp
Benefits Perquisites Other
Elements
  • Low relative to total
  • Moderate/High, based on team and individual
  • Performance based, wealth achievement
  • Basic coverage, personalized
  • Limited
  • Career based on achievements
  • High relative to total
  • Low/Moderate, based on group or overall
    company
  • Time based, wealth accumulation
  • Full featured, attractive and builds over
    long-term
  • Personalized
  • Career growth oriented

9
10
Case Study Illustration
Case Study Translating Compensation Strategy
into Action
  • Background
  • Strong, well established software services
    company.
  • Provide technology that decreases our customers
    time to market for new and existing products.
  • Relationships with customers creates competitive
    advantage understanding their strategic
    imperatives and their viewing us as a strong
    partner are critical to our future success.
  • Overall Statement of Philosophy
  • We provide a variety of total reward programs
    that can be personalized to the needs and
    situation of the individual.
  • Performance based variable pay plans focus on
    customer centric measures and encourage
    collaboration and the optimal use of critical
    resources.
  • Individuals will share in the success of the
    business units where they provide the greatest
    value and have the greatest responsibility.
  • Executives and those that impact the long-term
    value of our company need to become owners, and
    have a personal stake in the value of the
    enterprise.

10
11
Case Study Illustration
Case Study Translating Compensation Strategy
into Action
  • Performance Based Restricted Stock Plan
  • Performance Measure and Goals Cumulative
    Earnings before tax
  • Vehicles Restricted stock
  • Mechanism Stock will be granted in relation
    to performance
  • Timeframe If not achieved in 5 years 50 of
    stock will vest

11
12
II. Critical Trends Impacting Executive
Compensation
2. Companies are shifting from stock options to a
portfolio of equity vehicles.
The change prevalence of various equity vehicles
from 2004 - 2007
Source FW Cook Survey of Top 250 Companies,
2008
12
13
II. Critical Trends Impacting Executive
Compensation
Comparison of Alternative Equity Vehicles A
Decision Criteria
  • Maximizes gain opportunity
  • Creates sense of ownership
  • Rewards performance
  • Retains individuals
  • Attracts individuals
  • Minimizes dilution
  • Minimizes expenses
  • Maximizes tax deduction for the company
  • Minimizes tax liability to the individual
  • East to understand and communicate

?
13
14
II. Critical Trends Impacting Executive
Compensation
Comparison of Alternative Equity Vehicles A
Decision Criteria
14
15
Case Study Illustration
The Decision to Move From Options to Both Options
and Restricted Stock An Illustration
  • Background and Philosophy
  • Young and growing firm in the alternative energy
    industry, publicly traded
  • Strong philosophy that options are the vehicle of
    choice for executives because they are
    performance based but dilution was too high
  • High run rate compared to industry
  • Considerations
  • Compensation committee suggested they were open
    to performance based restricted stock
  • Performance based restricted stock, e.g., early
    vesting opportunity, were considered but not
    supported by the executives
  • Our recommendation was a combination of stock
    options and time based restricted stock
  • Actions Implemented
  • Executives awarded options and restricted stock,
    non-executives awarded restricted stock

15
16
Case Study Illustration
The Decision to Move to From Options to Both
Options and Restricted Stock An Illustration
  • Convergence of objectives
  • Minimize dilution
  • Market competitive levels of LTI
  • Performance based
  • Growth company
  • Assumptions 1 stock price, 40 gain at vesting

16
17
II. Critical Trends Impacting Executive
Compensation
3. Equity/long-term incentive plans are becoming
more based on performance than time.
  • As companies link more rewards to performance,
    what measures fit with the desired mechanism?
  • Are the awards based on achieving pre-determined
    goals (i.e., absolute) or achieving better than
    the market or peer group set of companies (i.e.,
    relative)
  • How does one calculate the Risk/Reward Ratio
    from performance based compensation plans? What
    is the value of time based stock option vs.
    performance based restricted stock?
  • If the company does not meet its goals, what is
    the risk to retention? Performance may conflict
    with Retention.

17
18
II. Critical Trends Impacting Executive
Compensation
Return Metrics
Financial Metrics
Strategic Goals
Source The Mercer 350 Report (2006) and
Wilson Group Survey on Variable Pay Trends and
Practices.
19
Case Study Illustration
Linking Performance to Equity Vehicles
  • Case Study A Performance based restricted stock
    units for a public company
  • Performance Measures and Goals EPS and Return
    on Capital
  • Vehicles Restricted Stock Units Awards
    are paid in stock
  • Mechanism Target of shares x Achievement
    Percent
  • Timeframe 3 years

19
20
Case Study Illustration
Linking Performance to Equity Vehicles
20
21
Case Study Illustration
Linking Performance to Equity Vehicles
Case Study B Equity Simulator Long term
incentive for a private company
Dollars
Net Gain Incentive Income
Years
21
22
II. Critical Trends Impacting Executive
Compensation
4. Companies are changing the mix and the metrics
of total compensation.
Degree of Interdependency
Line of Sight Degree of Control
High
Low
Low
High
22
23
II. Critical Trends Impacting Executive
Compensation
The Percent of Employees Groups Linked to
Performance of Different Units
Source Wilson Group Survey Report Changes in
Variable Pay Plans 2007 2008
23
24
Case Study Illustration
Case Study New Executive Bonus Plan
  • Requirements
  • Payouts are determined by multiple measures.
  • Corporate, Divisional, Business Unit, Individual
  • Financial, Operational, Customer Focused and
    Strategic
  • Measures needed to be weighted, because they
    dont have the same importance.
  • Payout needs to be linked to the performance in
    all areas, not just one or two.
  • Needs to provide a range of performance levels
    challenging but achievable.
  • Needs to be simple to communicate and
    understand.

24
25
Case Study Illustration
Case Study Multiple Measure Scorecard Bonus
Plans
Threshold
Target
Exceptional
Performance Measures
Score
50
75
125
Weight
100
150
Corporate Profitability -- Gross Margin
Performance
20
10
12
15
20
25
Business Unit Performance XYZ Division Profit Con
tribution
15M
18M
12M
40
20M
10M
Customer Metric -- Quality of Products and
Services (score)
95
99
85
80
20
90
Strategic Metric Revenues from new product lau
nch
20
2.0M
2.25M
2. 5M
3.0M
4.0M
25
26
II. Critical Trends Impacting Executive
Compensation
  • Companies are replacing perquisites with wealth
    preservation and wealth accumulation plans.
  • Employers are seeking ways to be more creative
    with the structure of a Total Compensation
    package for executives in light of increased
    scrutiny by shareholders, SEC, IRS and Congress.
  • As employers evaluate their ROI on their annual
    compensation spend, they ask What programs can
    best improve ROI?
  • As employers attempt to enhance their
    capabilities to attract and retain executive
    talent they ask What is most valued by our
    executives?
  • Employers are asking What is the marketplace
    doing to attract and retain talent?

26
27
II. Critical Trends Impacting Executive
Compensation
Executive Benefits in Group Plans
28
II. Critical Trends Impacting Executive
Compensation
Advantages of Supplemental Retirement, Disability
Income, Life Insurance and/or a Long Term Care
Program
  • Create Parity between executives and workforce at
    large.
  • Reward and Retain Key Executive Talent
  • Recognize executives value to the employer.
  • Create competitive advantage when hiring
    executive talent.
  • Reduce drain on accumulated wealth.

29
II. Critical Trends Impacting Executive
Compensation
Supplemental Retirement Benefits
  • Allows Executive to accumulate additional funds
    for retirement in addition to 401(k) plan.
  • Benefit accumulates tax deferred.
  • Employer can be highly selective in setting
    eligibility criteria.
  • Funds can be accessed prior to Executives
    separation from employment.
  • Plan can be designed with a vesting schedule for
    Employer contributions.
  • Plan can be designed to provide investment fund
    line-up for Executive to determine appropriate
    asset allocation.
  • Benefit can be paid out in lump sum or
    installments.

30
Supplemental Disability Income
II. Critical Trends Impacting Executive
Compensation
  • Enhances a group LTD program by filling the gap
    between target disability income and base
    disability benefit.
  • A gap exists when group LTD
  • Is employer paid - the benefit is taxable.
  • Benefit has a monthly dollar limit - executives
    receive less than 60 replacement.
  • Plan does not include bonus or commission.
  • Reduced Participation Requirements and Premium
    Discounts.
  • Evidence of insurability is not required.
  • Discounts range from 20 to 25 vs. individual
    purchase.
  • Plan is portable.

31
Employer Sponsored - Taxation
II. Critical Trends Impacting Executive
Compensation
  • Employer pays
  • Premiums are tax deductible.
  • Benefit is taxable to executive.
  • If premium is imputed W-2, benefit is income
    tax-free.
  • Employee pays
  • Premiums are not tax-deductible.
  • Benefit is income tax-free.

32
Supplemental Disability Income
II. Critical Trends Impacting Executive
Compensation
2,000,000 estate at time of disability - Cost to
self-insure
Assumes disability continues to age 65
3 after tax rate of return coverage starts at
age 35 The benefit of 72,000 per year is paid fr
om age at disability to age 65
33
Supplemental Disability Income - Example
Case Study Illustration
  • .

Executive Age 51 Annual income 275,000 Base
and 100,000 Bonus Group monthly LTD plan covers
60 of compensation to a maximum of 10,000.
This benefit is taxable, and bonus income is not
covered. Actively Working Gross Monthly Inc
ome 22,917 Less 25 tax 5,729 Curre
nt Net Monthly Income 17,188
Annual Bonus Income 100,000 Annual Gross
Income 375,000 Annual Net Income 281,25
0
34
Supplemental Disability Income Example (cont)
Case Study Illustration
  • .

Sample Executive Becomes Totally Disabled
Gross Group LTD Monthly Disability Benefit 10,
000 Less 20 Tax 2,000 Net Group LTD Mo
nthly Disability Benefit 8,000
(this represents 43 of pre-disability take home
pay) Shortfall in monthly take home pay during
disability 9,188 Annual take home pay duri
ng disability 96,000 Shortfall in annual ta
ke home pay during disability 185,250
Recommendation for Supplemental Disability Cover
age 4,000/month Current Net Group LTD Monthly
Benefit 8,000 Proposed Net Monthly Supplement
al Coverage 4,000 TOTAL MONTHLY BENEFIT 1
2,000 This represents 70 of take home pay.
TOTAL MONTHLY COST for SUPPLEMENTAL BENEFIT 21
0
35
Long Term Care Coverage
II. Critical Trends Impacting Executive
Compensation
  • Income sources (e.g., social security, retirement
    plans (401(k) plans)) may not be adequate to
    cover daily income needs during retirement and
    fund the cost of long term care when needed.
  • Enables an individual to preserve their assets
    and their choice of care.
  • Provides a benefit for skilled, intermediate and
    custodial care received at home or in an adult
    day care center, nursing facility or assisted
    living facility.
  • Plan benefit designs range from a 50 per day
    benefit to a 400 per day benefit.
  • Available benefit periods range from 2 years to a
    lifetime benefit.
  • Additional optional features include the ability
    to increase the monthly benefit to keep up with
    the cost of inflation.
  • Premium is based on age at initial enrollment and
    does not increase annually.

36
Long Term Care Coverage
II. Critical Trends Impacting Executive
Compensation
  • Chance of needing long term care
  • Over age 25 1 in 4.
  • Over age 50 1 to 2.
  • Cost of facility care up to 9,000 per month,
    with annual increases greater than inflation.
  • Expected length of stay 3 years.
  • Options For Payment of Long Term Care
  • Medicare
  • Medicaid
  • Severe financial need
  • The look-back period for all asset transfers made
    by Medicaid applicants has been extended from 3
    years to 5 years
  • Self-Funding
  • Long Term Care Insurance

37
II. Critical Trends Impacting Executive
Compensation
Long Term Care Coverage
  • Advantages of a Company Provided Program
  • Each contract is individually owned and
    portable.
  • Coverage may be offered with limited or no
    medical underwriting.
  • Premium discounts are available.
  • Discounts range from 5-10

38
Employer Sponsorship Long Term Care Coverage
II. Critical Trends Impacting Executive
Compensation
  • Employer pays
  • Premiums are tax deductible.
  • Benefits received are income tax free.
  • Employee pays
  • Premiums may be tax-deductible.
  • Benefits received are income tax-free.

39
Long Term Care Coverage
Case Study Illustration
2,000,000 Estate at time of initial coverage
Cost to self-insure
Age at LTC event 85 monthly benefit in 2008 -
9,000 3 year benefit period 3 after tax rate
of return
40
Prevalence of Executive Benefits and Perquisites
41
III. Open Q A and Discussion
Key Points to Remember
  • Total Compensation Philosophy provides to
    framework to make key decisions.
  • Business strategy and values
  • Requirements and opportunities
  • Purpose and structure of total compensation
    plans
  • Create the right balance between time (retention)
    and performance.
  • Short-term and long term
  • Wealth accumulation and wealth protection
  • Meaningful to the individual and important to the
    company
  • 3. Develop the approach that best meets your
    specific requirements.
  • Focuses people on the your companys strategy and
    their role in its performance
  • Utilize an approach that enables each program to
    do what it does best
  • Keep it simple but not simplistic

41
42
And Now Time for More Questions
?
42
43
A Thought To Remember
When you do common things in uncommon ways,
you command the attention of the world.

-- George Washington Carver
43
44
THANK YOU!
Tom Wilson twilson_at_wilsongroup.com Susan Malan
owski smalanowski_at_wilsongroup.com 978-371-0476


John Mancuso john.mancuso_at_bosgroup.com 6
17-587-2339

44
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