How to Increase your Visibility by Working with your Partners

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How to Increase your Visibility by Working with
your Partners
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Karen ONeillExecutive Director Southern
Delaware Tourism
Your Presenters...

• Ned Blair
• Director of Sales and Marketing
• Kent County Delaware Convention and Visitors
  Bureau
  

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Goals and Objectives

• Keep you awake
• Inform you of the benefits of working with your
  local CVB or DMO.
  
• How to work with your local and state tourism
  representatives to entice group/tours and media
  exposure.
  
• How to effectively create packages that will
  attract groups to your venue.

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Keep you awake

• Pick a color
• Pick a flower
• Pick an item of furniture
• Red
• Rose
• Chair
• Know your guests needs and wants!

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Working with your CVB

• How many of you work and know your local and
  state tourism partners?
  
• Keep Them Informed (CVBs Travel Writers and
  Group Tour Operators)
  
• Invite them to new exhibits
• Provide them with your current materials
• Keep them abreast of who your contact people are.
  
  
• Let them know your hours of operations.

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Work as a team!

• Do you know your area museums?
• Contact info
• Site info
• Current events
• Why it is important to know this information?
• Work together be educated for the guests.
• Partnerships

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Working with your CVB

• Know which organizations and associations your
  CVBs are active members of.
  
• How can they benefit you?
• What industry shows do they participate in, can
  you attend?
  
• How to obtain leads from your CVB, and then
  effectively use them
  
• Take the initiative to get the ball rolling...
• Communicate and be proactive...

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Creating Effective Packages

• Know if your museum is group/tour friendly
• Facility Site and Layout
• Capacities
• Parking! (Motorcoach)
• Signage
• Staffing
• Local/State Requirements (Permits)

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Creating Effective Packages

• Think Outside the Box.
• Create Partnerships within your Local Area..
• Hotels
• Restaurants
• Other Attractions
• Think Regionally
• Are there partnership opportunities with
  neighboring counties or states.
  

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Remember that Tourism is a Business!
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Thank You!!!Questions and Answers