... predators of honey bees, their colonies &or products .

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Simple Formulas . . . for Growing Your Business
with Mail
Presentation by (enter name here)
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Simple Formulas

• The mail can help any kind of business grow
• Mail is flexible
• Direct Mail works

All formulas contribute to the same result
Sending mail to your customers brings business to
YOU.
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A Five-Step Plan to Win Business

• Step 1
• Put together a mailing list
• Step 2
• Devise an offer
• Step 3
• Create and mail the offer
• Step 4
• Look at your results
• Step 5
• Repeat

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12 Ways to Drive Traffic to Your Store

• Hold a private sale
• Hold a drawing
• Mail often
• Start a birthday or anniversary club
• Get behind a local charity
• Send a coupon calendar
• Start a store newsletter
• Guest speakers, demonstrations, and seminars
• Get an endorsement
• Remind customers to come in
• Hold a block party
• Start a referral program

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7 Points on Sales Prospecting Through the Mail

• Get attention
• Make an offer
• Over-deliver
• Mail often
• Get a good mailing list
• Send thank-you notes
• Solicit testimonials and referrals

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30 Minutes Online and Youre Mailing Like a Pro

• Mail made easy online
• Authorized affiliate merchants
• Rates and mailing information
• Organizations and publications
• It all happens at www.usps.com/directmail!

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Turn Customer Data into Profitable Information

• Critical Information
• How recently a customer bought
• How frequently a customer buys
• How much a customer spends
• Putting It All Together
• Assess data
• Find patterns
• Create promotions

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The Recipe for Creating a Successful Mailing List

• Identify your best customers
• Understand your model customer
• Find more model customers

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4 Ingredients of Mail that Sell

• Attention
• Know what the customer wants
• Interest
• Dont disappoint
• Desire
• Excite the customer
• Action
• Ask for the order

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The 6 Features of Graphic Design that Sell

• One thing dominates the page
• Minimize typeface variety
• White space
• Easy-to-read text
• Use relevant illustrations
• Clear, visible logo and call-to-action

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12 Secrets to Getting More Response from Your Mail

• Emphasize benefits, not features
• Put a P.S. on the letter
• Make it personal
• Put in a business reply card
• Start a club
• Add a fragrance
• Add a free gift to the envelope
• Change the size
• Tell people what you want them to do
• Tie in with a timely product

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8 Tactics to Trim Printing and Mailing Costs

• Choose a cost-effective format
• Use color sensibly
• Know what paper to use
• Give printers time
• Proofread before printing
• Clean your mailing list
• Take advantage of Postal Service discounts
• Do it all online

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A 3-Part Test for Every Mailing and How to Grade
It

• What to Test
• The mailing list
• The offer
• The creative
• Evaluating Results
• Align with business goals

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The Who, What, When, Where, and Why of Getting
Your Message Out

• Who
• Mail to people you do business with
• What
• Letters, postcards, brochures theres no rule
• When
• Any time you have news
• Where
• Mail to people who can do business with you
• Why
• Mail is personal it cant be missed

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5 Plans to Partner for Savings

• Participate in a shared-mailing program
• Use manufacturers cooperative allowances
• Be a part of someone elses mailing
• Create a program with neighboring businesses
• Join forces with complementary businesses

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Stirring Up Sales with a Simple Catalog

• Who can profit from a catalog
• Sellers of extraordinary products, seasonal
  service providers
  
• What to put in a catalog
• Specialized products for targeted audiences
• Producing a catalog
• Digital photos, desktop publishing
• Mailing a catalog
• Use your own list or rent from a broker
• Filling orders from a catalog
• Priority Mail

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Turn a Good Customer Into a Loyal Customer in 7
Steps

• Know your customers
• Inform your customers
• Help your customers
• Surprise your customers
• Delight your customers
• Thank your customers
• Reward your customers

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The 5 Habits of Highly Effective Postcards

• Theyre simple
• Simple headlines, simple language
• Theyre timely
• A time-sensitive message gets attention
• Theyre printed on both sides
• Use one side as a poster, details on the other
• Theyre attractive
• The design has to work
• Theyre measurable
• Make the card your coupon

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The 11 Gold Mines in Your Customer List

• Give customers more of what they want
• Find new customers like your best customers
• Do more of what you do best
• Get feedback
• Beat competitors to the punch
• See what works
• Use customer feedback
• Get more bang for your advertising buck
• Serve your customers better
• Let your customers know they matter
• Reactive inactive customers

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Thanks for Your Time!

• Look for more
• business-building tips at
• www.usps.com/directmail