SEO services company in India

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SEO services company in India

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Title: SEO services company in India

1
Anim Dezire Pvt. Ltd.
Search Engine Optimization Development Company
2
On Page SEO

Animdezire is one of the best Professional SEO
services in India and we provide affordable
services.
On Page Optimization - On Page optimization is
one of the very first step of SEO which every
webmaster should look into.
On Page Optimization is a process of what can be
done on the pages of a website in order to make
it more search engine friendly to achieve good
search engine ranking for targeted keywords.
This technique includes the optimization of
texts, images, tags, URL structure, internal
links, headers and more.
Proper on-page optimization for a website will
not only rank well in a search engine but also
increase the overall readability of the website
for our visitors.
On page search engine optimization is the most
important part in the process of SEO. It is said
that if on page SEO is perfect, 70 job of the
SEO is done and rest depends on the off page SEO.

3
Very Useful Components of On-Page SEO

Title and Descriptions Optimization
Meta Tags Optimization
Important HTML Tags (HI Tags / Alt tags)
Keyword Optimization
Internal linking/External Outbound Linking
Proper URL Optimization
Image Optimization
Top quality fresh Content Optimization
Fast loading pages

4
SEO On Page Title Optimization

Title tag is the page title what is displayed in
the title bar of your browser window.
Title tag represents the whole flavour content
of your website.
A sites title tag is the most important website
optimization element and this page title appears
in three places
Google search results page
On the top of a users browser bar and
In other websites when you bookmark a page.
A title tag should be short but descriptive
enough for your visitors to identify you and your
business.
Title tag is the first thing that is shown
indexed by the search engines.
Title has to be appealing enough to the search
engine in order to rank you above thousands of
other similar websites like yours.

5
SEO On Page Meta Optimization

Meta Tags Optimization
There are two important Meta Tags. They are Meta
description tag, Meta keyword tag, Revisit tag,
Robots tag, Googlebot tag.
Meta Description Tag
A sites Meta description should contain a brief
description of your website focusing on the areas
and services that your business is specialized
in.
The meta description appears on a Google search
results page under the Page Title.
This small piece of text can be considered as a
selling snippet, if a searcher finds it appealing
he is likely to click and go inside your page to
find out more information
If your Meta Description is too generic and
isnt written too well then there is a chance
that your site will simply be ignored

Guidelines for giving Meta Description

Be under 150 characters (but not under 100
characters take advantage of the space you have)
Incorporate the primary target keyword. Including
some of your keywords will give you some
advantage in Googles relevancy algorithm
Provide a valuable, compelling reason for why
someone should visit the page

6
SEO On Page Meta Optimization

Meta Keywords tags
Meta keywords are the least important tag for
Search engine like Google. But it is an easy way
to tell our important keywords to search engine.
Meta keywords should contain less than 250
characters.
Now Google is not considering Meta keywords as
one of the ranking factor. But other search
engines still use them in their algorithm

Guidelines good meta keywords tags

Use synonyms
Use unique keywords
Add very few meta keywords (max10)

7
SEO On Page Meta Optimization

Robots tags
Use a special HTML ltMETAgt tag to tell robots not
to index the content of a page, and/or not scan
it for links to follow.
Usage
Inserted in the ltheadgt section
ltheadgt
ltmeta namerobots contentcontentgt
lt/headgt

Googlebots tags
Googlebot obeys the noindex, nofollow, and
noarchive Robots META Tag. If you place the tag
in the head of your HTML/ XHTML document, you can
cause Google to not index, not follow, and/or not
archive particular documents on your site
8
SEO On Page Meta Optimization

HTML tags
It is necessary for you to highlight certain
parts of your website that you want your readers
to look at and there are several tags in html
which allows you to do
Header tags h1 h2 h3
Bold strong,
Italic em
The text inside your header tags (e.g. h1) is
given very high importance by the search engine

Heading Tags
Header 1 Header 1 should be used to define the
most important section of your page. Usually
Header 1 is used for Sites title or header
text. Header 2 3 Header 2 and 3 can be used
for Page/Post titles or important sections of
your pages. Separating your content with headers
is a good practice as it makes your site more
readable and easy to navigate
Text Style
Bold You can bold (e.g. strong) certain words
which are of high importance. Sometimes its good
to bold your keywords where appropriate. However
overdoing this may get you penalized. Italic
You can use the em tag to emphasize certain
words which will appear in italic.
9
SEO On Page Meta Optimization

ALT tags
HTML tag that provides alternative text when
non-textual elements, typically images are used
Alt tag with Title (tool tip)
It is a graphical user interface element which
displays a small hover box with information about
the image being hovered over. User can find the
information without clicking on it.
Benefits of using alt tags
The content becomes visible when a mouse passes
over the image
The content appears whenever the image fails to
load
And the latest HTML Specs require that images
must have an Alt Tag

Example
ltdiv align"center"gtltimg src"images/e-book.gif"
alt"Free eBook" width"220" height"26"
/gtlt/divgt Anchor/link Tag Anchor tag is used to
create links Example lta href"http//www.cssinfo
tech.in.com"gtlt/agt
10
SEO On Page Keywords Optimization

In web terminology a keyword is a term that a
person enters into a search engine to find
specific information.
Most people enter search phrases that consists of
between two and five words. Such phrases may be
called search phrases, keyword phrases, query
phrases, or just keywords. Good keyword phrases
are specific and descriptive
Your sites content needs to be optimized in such
a way that it can suit both search engines your
readers
Stuffing your site with too many keywords can
make your site unreadable. So have balance
between your keywords your content.

11
SEO On Page-Important Elements Keywords
Optimization

Research Do a proper research before you decide
on your keywords. There are plenty of free tools
that can help do keyword research. (Ex - SEObook
Keyword Suggestion tool, Google Adwords Keyword
Tool)
Long Tail Keywords It is good to target some
long tail keywords as they are comparatively
easier to rank for. During your keyword research
gather long tail keywords or give your own long
tail keywords, for ex add some common words like
best, free, cheap, top etc. along with
your actual keyword and that makes good long tail
keywords.
Synonyms Related Keywords Giving keywords
synonyms helps make content sound natural and
still helps in SEO.
Keyword Density Keyword density is the
percentage density of a keyword or phrase
available on a webpage compared to the total
number of words on the page. It is one of the
important ranking factors for search engines to
display a webpage on the SERP. Try to have a
moderate keyword density so that it can help the
search engine to determine that your page is
indeed related relevant to the keyword that you
are targeting.

12
SEO On Page-Internal Linking

It is important to optimize your internal
external outbound links for search engines as
well as to give your visitors a better
navigation.
Important elements of Link Optimization
Use good Anchor Text when you are linking to
other people and for internal linking as well.
Include appropriate keyword in the anchor text
which gives the outbound link a proper meaning
and value.
A good clean Internal Link Structure with
proper use of anchor text will definitely help.
E.g. SEO Services is a better anchor text
compared to click here.
If you mention primary target keyword of a
particular page on other pages within your site,
link to this page using the primary target
keyword as the anchor text. For example, you
should link to a page about SEO services using
the anchor text SEO services
Anchor Text - The Anchor Title plays a very
important role and will be seen by most of the
search engines. So your anchor title should have
appropriate keywords.
The Anchor Text is important part which should be
selected very carefully because this text will be
used not only of search engines but also for the
navigation purpose.

13
SEO On Page-URL Optimization

The website pages URL should include the primary
target keyword.
Make SEO-friendly URLs.
Use keywords in your URLs and file names. e.g.
http//www.samskritisolutions.com/social-media-opt
imization.php
Each word in the URL should be separated using
dashes (-). e.g. http//www.samskritisolutions.c
om/search-engine-optimization.php
Use as few levels as possible.
A file with 3 hyphens tends to look spammy and
users may be hesitant to click on it.
Use hyphens in URLs and file names, not
underscores
Hyphens are treated as a space, while
underscores are not

Make SEO friendly url