Eshopping Through Driveby WiFi: innovative connections and the need for cocreation

1
E-shopping Through Drive-by WiFi innovative
connections and the need for co-creation

• Jo Tacchi
• Australian Research Council Centre of Excellence
  for Creative Industries and Innovation
• Queensland University of Technology

2
(No Transcript)
3

• Innovative Connections two studies
• Approaches to development compare and contrast
  BOP and RBA and capabilities
• Similarities and differences in practice
• Innovation in product
• Innovation in process
• Brief conclusions

4
Finding a Voice

• Aim to explore how technological change might be
  socially effective and culturally empowering
• Funded by Australian Research Council Linkage
  grant and UNESCO and UNDP
• Sites India, Nepal, Sri Lanka and Indonesia

• Established a network of 15 (pre-existing) ICT
  centres
• telecentres
• community radio / video
• community libraries
• Community multimedia centres

image courtesy Buddhanagar CMC
5
Content and Voice
6
Finding a Voice 2 main activities and outcomes

• Participatory local content creation a variety
  of content creation activities and a transferable
  set of principles and processes

• Ethnographic Action Research (EAR) a research
  and development methodology for improving the
  effectiveness of community-based media and ICT
  centres

image courtesy Buddhanagar CMC
7
Daknet 1
A village-based DakNet Service Provider (DSP) is
equipped with a laptop or PC. Villagers sign up
for a DakNet prepaid account Subscribers use the
DSPs laptop/PC to order shopping items, request
job information etc. offline.
Sender / Receiver
DakNet Service Provider (Fixed Access Point)
1
Bus-mounted wireless transceiver (Mobile Access
Point)
2
Sender
1. DakNet Service Provider
Wireless node (Bus station)
3
Internet
4
Receiver / Sender
8
DakNet 2
Generally, all the DSPs are located next to a
motorable road. User data (email, e-shopping
orders etc.) are transferred to the fixed access
point (FAP) at a kiosk or DSP center. From the
FAP, the data are then transferred to a bus
fitted with a wireless transceiver that stops
outside the DSP centre
Sender / Receiver
DakNet Service Provider (Fixed Access Point)
1
Bus-mounted wireless transceiver (Mobile Access
Point)
2
Bus antenna
Wireless node (Bus station)
3
Bus transceiver
Internet
4
Receiver / Sender
9
DakNet 3,4
Sender / Receiver
3. When the bus arrives at the main bus station
in the city of Bhubaneswar, stored user data are
forwarded via a wireless node to the main office
of United Villages also in Bhubaneswar and
thence onto real-time Internet.
Bus station
DakNet Service Provider (Fixed Access Point)
1
Bus-mounted wireless transceiver (Mobile Access
Point)
2
Wireless node
Wireless node (Bus station)
3
4. The system also works in reverse the buses
deliver information from the Internet to user
accounts at the same time as they are receiving
user data.
Internet
4
Receiver / Sender
10
(No Transcript)
11
(No Transcript)
12
(No Transcript)
13
(No Transcript)
14
(No Transcript)
15
(No Transcript)
16
(No Transcript)
17
(No Transcript)
18
Similarities and Differences in Practice

• Innovation in product
• Innovation in process

19
(No Transcript)
20
Similarities and Differences in Practice

• Innovation in product
• Innovation in process

21
(No Transcript)
22
Brief conclusions

• Participation and Co-creation
• Contexts and embeddedness