Cruise Experience in Tallinn Port-Net Workshop: Passenger traffic trends in the EU

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Cruise Experience in TallinnPort-Net Workshop
Passenger traffic trends in the EU

• Tiina Liitmäe
• Marketing Manager

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Size matters

• 2 destinations
• 43 cruise lines
• 71 cruise ships
• 299 calls
• 312 828 crussengers

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Cruise calls
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Cruise calls
A Cruise is a voyage of at least 60 hours by a
seagoing vessel. // The cruise voyage must
include at least 2 visiting ports apart from the
starting and the ending point.
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Cruise passengers
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Cruise passengers
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Source Internet
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What does a non-visitor think

• Capital of Talin is Latvia
• They do not have a king
• Russians?
• Terribly cold and snow everywhere
• Do they have houses with doors and windows?
• Can they write?
• Desert? Mountains? Bogs?

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Photo credits Brand Estonia
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Visitors opinion

• The prettiest girls the greatest legs
• Pearl of the itinerary
• Confounds expectations
• Scandinavian attitude
• Ability to develop its own way of doing things
• Inherently entrepreneurial people
• Ecological haven
• Interesting contrasts
• Ability to retain tradition and adopt modernity
  simultaneously

Source Enterprise Estonia, Port of Tallinn
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Photo credits Brand Estonia
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Cruise passenger

• Collects countries emotions
• Loves legends stories
• More positively impressed than an average foreign
  visitor
• Returning tourist (probability of 50)
• Seen this, done that

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What we sell

• We have been here for 4,500 years
• The oldest capital city in the Baltic Sea area
• The Worlds highest building
• The Worlds oldest continuously functioning
  apothecary
• The Worlds biggest choir
• Ultima Thule where the Sun beds down
• Capital of Sweden

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Why?

• Cruise ships are mobile, ports they call are not.

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Itinerary planning (1)

• If you dont go full, you wont make money.
• Port cost is considered when planning the
  itinerary. Fuel cost is not.
• Frank del Rio
• Should you wish to have smaller cruisers,
  differentiate port dues and charges for vessels
  with 100 pax on board and 2000 pax on board.
• Mark Conroy

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Itinerary planning (2)

• Must include 2 full days in St.Petersburg
• Most passengers will only cruise the Baltic once,
  so tend to desire famous cities on the itinerary
  and tend to desire as many countries as possible
• First choice ports of call are those on the most
  direct route
• US passenger product is usually 12 nights to keep
  the whole holiday inside 2 weeks
• UK passengers have more time, but companies need
  to be price-competitive, so offer a 12-17 night
  range
• Nigel R. Lingard, Fred Olsen

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The world is a book. And those who do not travel
read only one page. Augustine of Hippo Roman
philosopher and theologian
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Welcome to Estonia

• Estonia as it is. Nordic with a twist. Unique
  and magical. Positive and invigorating. A rich
  heritage that inspires everything we do. Lots of
  mystery and the taste of ancient times. Castles.
  Ecological haven. Lakes and islands. Countryside
  of great scenic beauty with many forests. Wonder
  of white nights. The innovative and creative
  solutions of tomorrow.

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Port of Tallinn Sadama 25, 15051 Tallinn,
ESTONIA ph 372 631 8555 fax 372 631
8166 portoftallinn_at_portoftallinn.com
http//www.portoftallinn.com