Magento A good e-commerce solution

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Magento A good e-Commerce Solution

Presenter Notes
Magento A good e-commerce solution

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Introduction
Magento is an open source e-commerce web
application that is built using Zend Framework of
PHP and Entity attribute value (EAV) database
model to store data. Magento has rich features
which offer users an unparalleled flexibility to
manage the content, looks and functionality of
their e-Commerce store. It is designed to allow
merchants to create a totally unique site,
customized as per their unique business
requirements. It is tailored specifically to suit
business with robust marketing tools, search
engine optimized page structure and easy
catalogue-management. Magento is now solely owned
by eBay Inc.

Presenter Notes
Introduction to Magento

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Features of Magento

Presenter Notes
Features of Magento

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Open Source Platform
Since this is open source software, it can be
downloaded for free. Developers can modify the
source code and add features and functionality by
creating or installing add-ons and plug-ins as
per the business requirement.

Presenter Notes
Open Source Platform

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Easier Site Management
All the sales and customers can be managed from a
single database. This saves a lot of time of
placing orders and managing sales. It also has
other features such as multi-language,
multi-currency support, product browsing,
shipping, order management etc. Magento can even
operate multiple stores from single installation
and helps to manage them from one admin panel.

Presenter Notes
Easier Site Management

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Scalable Platform
Magento is highly scalable and flexible that can
be customized to serve any business model.
Magento can be molded as per the requirement for
a small business or complicated and sophisticated
requirements very easily.

Presenter Notes
Scalable Platform

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User Friendliness
Magento can display the products of the store
easily, which gives the people a great buying
experience. Effective layout helps people in site
navigation, hence helps to easily search products
they are looking for. Zoom-in capability, product
reviews, multiple images of a product are some of
the features that make Magento user friendly and
inspires the visitors to make a buy and revisit
the website.

Presenter Notes
User Friendliness

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Search Engine Optimization
Magento creates very clean URLs with keywords,
tags and descriptions that are SEO friendly. This
directly helps in placing the URLs in organic
searches for prominent search engines. As the
URLs are prominently placed, the chances of the
page appearing in search increases, which
invariably increase sales and revenue of a web
store.

Presenter Notes
Search Engine Optimization friendly

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Analytics and Reporting
Magento supports Google Analytics, Google Base
and Google Checkout. This helps to keep track of
the site visitors and generate reports on
shopping cart abandonment, search terms used
within the store, most viewed products, etc. This
reports help in further optimizing the process
for increased revenue.

Presenter Notes
Analytics and Reporting

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Security and Payment Option
Magento is a secure platform, the implementation
of SSL security and dedicated IP is easy for PCI
compliance. Magento supports various standard
payment methods, like PayPal, Authorize.net ,
PAYBOX PAYONE, Braintree, First Data, WorldPay
etc. Magento has inbuilt feature supporting
offline payment methods like check and money
order.

Presenter Notes
Security and Payment Option

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Magento API
Magento application can accesses the resource by
sending an HTTP request to the Magento API
server. The server replies with a response that
contains either the data are requested, or the
status indicator, or even both. Magneto can be
easily integrated with a lot of major third-party
sites such as Google. Similarly, Magento is also
supported by some of the most popular shipping
companies including UPS and FedEx.

Presenter Notes
Magento API

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Supports Mobile Commerce
HTML5 capabilities are integrated into Magento
Community and Enterprise editions. With this,
Magento store owners can offer better mobile
shopping experiences across multiple web browsers
and show the mobile-optimized version of the site
and provide either the full site catalog or a
smaller selection of products tailored for the
mobile customers.

Presenter Notes
Supports Mobile Commerce

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Magento for Premium Users
Magento has an Enterprise Edition for premium
users which comes with a yearly license fee and
is not open source. This package includes two
production server licenses and one development
server license to accommodate complex product
catalogs and high-volume transactions. The
Magento Expert Consulting Group (ECG) provides
support from architectural advises to reviewing
the code for optimizing the store. Magento U, a
professional training unit provide development
skills and ways of customizing the look and feel
along with knowledge on daily usage of the store.

Presenter Notes
Magento for Premium Users

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Wide Community Support
Magento has a catalogue of 10000 ready
extensions available in the Magento Developer
Community. The Extensions extends the Magento
framework further at zero or very little costs.
The Magento developer community keeps updating
and releasing new extensions with advanced
features, thus making working with Magento easy
and smooth. Magento has ready avauiable low costs
extensions to connect with most ERPs, CRMs.
Accounting Systems, Payment Gateways, Shipping
APIs and also for porting Magento store as Native
Applications on Smartphones like iPhone and
Andorid.

Presenter Notes
Wide Community Support

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Regular updates
Being an open-source platform, Magento is
constantly updated by a team of developers
continuously striving to improve the user
experience. The Magento developer program ensures
an efficient and smooth update to the existing
framework enhancing features and functionalities
at regular intervals.

Presenter Notes
Regular updates

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Conclusion
Although every ecommerce solution has its
definite advantages and disadvantages, it is
important to have a clear concept of own prime
business priorities while choosing the right
Magento Development Services for the e-commerce
website. Though Magento is a feature rich
platform but its maintenance cost is high as
compared to other open source platform. Magento
sites are SEO friendly, Robust and scalable
platform with having wide range of extension
support as compared to other available open
source frameworks.

Presenter Notes
Conclusion

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