Aarkstore - Kenyas Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape

1
Kenyas Cards and Payments Industry Emerging
Opportunities, Trends, Size, Drivers, Strategies,
Products and Competitive Landscape
Category Financial Services
Browse Complete Report   http//www.aarkstore.com
/financial-services/65193/kenyas-cards-and-payment
s-industry-emerging-opportunities-trends-size-driv
ers-strategies-products-and-competitive-landscape
Click here an avail Discount offer on Market
Research reports  http//www.aarkstore.com/disco
unt.php
2
Summary
Kenya is developing into a hub for electronic
payments, and is likely to become a focal point
for wider growth across east Africa. A number of
economic and demographic factors have driven the
growth of the Kenyan cards and payments industry.
The country is renowned as one of the most
peaceful and stable in Africa. Demographically
and economically, the country is well positioned,
with an average age of just 18, and expectations
of healthy GDP growth over the forecast period
(20142018). Young populations are typically more
willing to embrace innovation and technology, and
have long working lives ahead of them, making
them more likely to become wealthier and consume
more banking products and services. In terms of
the number of cards in circulation, Kenyan
payment cards (including debit, credit and charge
cards) registered robust growth during the review
period (20092013), recording a compound annual
growth rate (CAGR) of 26.32 to increasing from
3.8 million cards in 2009 to 9.7 million in 2013.
In terms of transaction value, payment cards
valued KES1.5 trillion (US18.5 billion) in 2013,
after registering a significant review-period
CAGR of 34.40.
3
Scope

• This report provides a comprehensive analysis of
  Kenya's cards and payments industry.
• It provides current values for Kenya's cards and
  payments industry for 2013, and forecast figures
  for 2018.
• It details the different economic,
  infrastructural and business drivers affecting
  Kenya's cards and payments industry.
• It outlines the current regulatory framework in
  the industry.
• It details the marketing strategies used by
  various banks and other institutions.
• It profiles the major banks in Kenya's cards and
  payments industry.

Click here an avail Discount offer on Market
Research reports  http//www.aarkstore.com/disco
unt.php Discount valid till 31st December 2014 
4
Key Highlights
In terms of the number of cards in circulation,
Kenyan payment cards (including debit, credit and
charge cards) registered robust growth during the
review period (20092013), recording a compound
annual growth rate (CAGR) of 26.32 to increasing
from 3.8 million cards in 2009 to 9.7 million in
2013. In terms of transaction value, payment
cards valued KES1.5 trillion (US18.5 billion) in
2013, after registering a significant
review-period CAGR of 34.40. The average
transaction value (ATV) in Kenya was US49.3 in
2013, which was the fourth-highest among its peer
countries. Egypt recorded the highest ATV with
US97.7, followed by Morocco with US94.3, South
Africa with US54.6, and Nigeria with US38.4. In
terms of card penetration, Kenya recorded 0.22
cards per inhabitant in 2013, while South Africa,
Morocco, Nigeria and Egypt recorded respective
amounts of 1.25, 0.33, 0.20 and 0.18. In terms of
frequency of use, Kenya recorded 35.5
transactions per card in 2013, while South
Africa, Morocco, Egypt and Nigeria recorded 38.2,
21.1, 15.7 and 12.0 respectively.
5
Reasons To Buy

• Make strategic business decisions using top-level
  historic and forecast market data related to
  Kenya's cards and payments industry and each
  market within it.
• Understand the key market trends and growth
  opportunities in Kenya's cards and payments
  industry.
• Assess the competitive dynamics in Kenya's cards
  and payments industry.
• Gain insights in to the marketing strategies used
  to sell various card types in Kenya.
• Gain insights into key regulations governing
  Kenya's cards and payments industry.

6
Table Of Content
1 Key Facts and Top Events 2 Executive Summary 3
Payment Instruments 3.1 Current Payments
Environment 3.2 Alternative Payment
Instruments 3.2.1 M-Pesa 3.2.2 PayPal 3.2.3
Skrill 3.2.4 Click2Pay 3.2.5 Zap.. 3.2.6
ClickandBuy 3.2.7 eTranzact 3.2.8 Pesapal 3.2.9
iPay. 3.2.10 JamboPay 4 Market Attractiveness and
Future Prospects of Cards and Payments 5 Analysis
of Cards and Payments Industry Drivers 5.1
Demographic Drivers
7
Discount Reports

• Waste Processing Plants Construction in Bulgaria
  to 2018 Market Databook
• Water Infrastructure Construction in Bulgaria to
  2018 Market Databook
• Research Facilities Construction in Bulgaria to
  2018 Market Databook
• Outdoor Leisure Facilities Construction in
  Germany to 2018 Market Databook
• Refinery Buildings Construction in Germany to
  2018 Market Databook
• Road Infrastructure Construction in Germany to
  2018 Market Databook
• Institutional Buildings Construction in Germany
  to 2018 Market Databook
• Non-Life Insurance in Chile, Key Trends and
  Opportunities to 2018
• Retail Buildings Construction in Bulgaria to
  2018 Market Databook
• Storage Tanks Construction in Bulgaria to 2018
  Market Databook

8
Kenyas Cards and Payments Industry Emerging
Opportunities, Trends, Size, Drivers, Strategies,
Products and Competitive Landscape Published
Nov 2014 86 Pages Kenya is developing into a
hub for electronic payments, and is likely to
become a focal point for wider growth across east
Africa. A number of economic and demographic
factors have driven the growth of the Kenyan
cards and payments industry. The country is
renowned as one of the most peaceful and stable
in Africa.
9
Contact Us
Office Aarkstore Enterprise Office No. - 809, 8th Floor, B-Wing, Mahaavir Icon, Plot No.- 89 90, Sector-15, CBD-Belapur, Navi Mumbai 400614, , Maharashtra, India, 24/7 Online Support 91 814 985 2585 Partners contact 91 808 085 2585 Cell and Enquiry - 9987295242 Landline No 022-27564963
You Can Visit http//www.aarkstore.com OR Mail us at contact_at_aarkstore.com Blog http//www.aarkstore.com/blog/ Conference http//conference.aarkstore.com/ News http//www.aarkstore.com/news.php