SEO Training Institute | SEO Training Delhi

1
SEO Training Institute
2
How to Structure an Ideal SEO Optimized Page

• Complete Site Optimization and Competitor
  Analysis.
• Keyword Research Analysis
• Content Optimization
• URL Mapping by Keyword
• Meta Tag (Title, Description and Keyword) Creation

3

• H1, H2 Tags
• Alt Tags
• Canonical Issue
• Image Optimization
• Adding Site in Webmaster Tool
• Adding Site in Google Analytics Tool
• XML HTML Site Map Implémentation
• Error 404 page optimization
• Robots.txt Creation

4
Complete Site Optimization and competitor analysis

• Link Analysis with Moz Open Site Explorer
• Monitoring Competitors On-page SEO
• Identifying Your Top Competitors
• Plan how To Beat the Competition

5
Keyword Research AnalysisContent Optimization

• Keyword Recommendations
• Keyword Research Sheet monthly searches
• Keyword Efficiency Index
• Current Keyword Rankings
• Return on each keyword

6
Content Optimization

• Website content optimization is critical for all
  written text, but it is mainly important for
  landing pages that include information about
  other content pieces.
• Title tags
• Meta descriptions
• Meta keywords
• URLs

7
URL Mapping by Keyword

• Select the pages you want to focus on.
• Add the recommended list into the Google keyword
  research tool.
• Evaluate which terms are relevant to that page
  and have good traffic levels
• Based on these keywords and the content on the
  site, write a short title
• Add a unique description-this must be useful for
  the user.

8
Meta Tag Creation

• Be Mindful in Length
• Place Important Keywords Close to the Front of
  the Title Tag
• Leverage Branding
• Consider Readability and Emotional Impact

9
H1, H2 Tags

• H1 Effect on Other Ranking Factors H1 tag
  effects organic search performance. A pages
  ability to effectively engage users is another
  way Google organizes its search results. The
  bounce rate is possibly the most important
  engagement metric as calculated by Googles
  algorithm.
• The Hummingbird Perspective The Google
  Hummingbird algorithm update, which aims
  to provide a positive user experience, opens up a
  great opportunity for optimizing an H1 tag.

10
Alt Tags

• Keep your alt-text short.
• Incorporate SEO keywords into your alt-text.
• Make your alt-text meaningful to your readers.

11
Canonical Issue

• The fundamental problems that canonicalization
  can fix stem from multiple uses for a single
  piece of writinga paragraph or, more often, an
  entire page of contentthat appears in multiple
  locations on one website or on multiple websites.
  Search Engine refer to this issue as duplicate
  content. Shown below some examples
• www.edisoninfosystems.com
• edisoninfosystems.com/
• www. edisoninfosystems.com/index.html
• edisoninfosystems.com/index.php

12
Image Optimization

• If your image includes text, be sure to repeat it
  in your alt-text.
• WHAT WE SEE WHAT SEARCH ENGINE
  SEE
• ltimg
  srcbooks.png altbooks/gt
  

13
Adding Site in Webmaster Tool

• Go to Google Webmaster tools website and sign in
  with a Google account. After signing in, add your
  websites URL and hit the add new site button.
• To easily add the meta tag to your website you
  can install and activate our Insert Headers and
  Footers plugin. Copy the meta tag line provided
  by webmaster tools which will look something like
  this
• ltmeta namegoogle-site-verification"
  content"VerificationKeyCode" /gt

14
Adding Site in Google Analytics Tool

• Create a Google Account.
• Create a username and a secure password and add
  your phone number (Google may use it to verify
  your account), as well as your current email
  address.
• Next, you have to have a Google Analytics
  account. Find out how to set that up in our
  tutorial on How to Setup and Use Google Analytics
  on Your Website then return to this tutorial.

15
XML HTML Site Map Implémentations

• The standard way to build a sitemap is to make an
  XML file. You also have the option to create your
  sitemap manually or, alternatively, you can
  choose from a number of third-party tools to
  generate your sitemap automatically. After you
  make your sitemap, you can later submit it to
  Google with the Sitemaps page.

16
Error 404 page optimization

• Retain Site Visitors
• Boost Keyword Rankings
• Consistent Site Navigation
• Strategic Internal Linking

17
Robots.txt Creation

• Identify which directories and files on your web
  server you want to block from being crawled by
  the crawler
• Identify whether or not you need to specify
  additional instructions for a particular search
  engine bot beyond a generic set of crawling
  directives
• Use a text editor to create the robots.txt file
  and directives to block content
• Optional Add a reference to your sitemap file
  (if you have one)
• Check for errors by validating your robots.txt
  file
• Upload the robots.txt file to the root directory
  of your site

18
About Our Institute

• SEO Training Institute Training arm of Edison
  Info Systems.
• Establishment 2008 at Ghaziabad, Uttar Pradesh
  (India).
• Expertise Training, Placement Consultants, SEO
  services

19
Contact us

• Edison Info Systems
• Cosmos Business Hub, LG-1, Plot No- 586/1,
  Vaishali, GhaziabadLandmark- Next to Pushpanjali
  Crosslay Hospital, Pin- 201010Contact No- 0120-
  4238023, 91- 9717727864
• Email info_at_edisoninfosystems.comWebsite
  www.edisoninfosystems.com