Lehigh University Cross-Disciplinary Technology Entrepreneurship Programs

1
Implementation, Evaluation Lessons Learned from
(Very) Cross-Disciplinary Technology
Entrepreneurship Programs
Todd A. Watkins, Associate Professor of Economics
Director, Kalmbach Institute for the Study of
Regional Political Economy John B. Ochs,
Professor of Mechanical Engineering Mechanics
Director, Integrated Product Development Program
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Lehighs Cross-Disciplinary Programs Related to
Technology Entrepreneurship

• Integrated Product Development (started 1994)
• non-degree overlay program
• Integrated Business Engineering (2000)
• BS honors program, satisfies AACSB accreditation
• Masters of Business Administration Engineering
  (2000)
• joint degree, 45 hrs
• Integrated Design Arts (2002)
• BA and 2 minors
• Computer Science Business (2002)
• joint BS, accredited for AACSB and ABET/CSAB
• Bioengineering (2002)
• Technology Entrepreneurship minor (for 2004, in
  progress)

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Vision

• A not-so-quiet revolution in education
• Truly interdisciplinary in students faculty
• business, design arts, engineering, sciences
• Pre-college through graduate
• Collaboration with industry throughout
• planning
• projects
• sponsorship
• Aims to create a campus-wide environment for
  fostering student faculty technology
  entrepreneurs

4
Outline

• Lehigh University context
• Programs overview
• Educational tenets goals
• Implementation histories
• Example curricula example projects
• Assessment tools
• Lessons learned
• Open to questions at any time

5
Lehigh in Brief

• Carnegie Research II Doctoral Institution
• Founded 1865, Private, East Coast
• 700M endowment
• 4700 UG, 2000 Grad
• 420 FT, 150 PT faculty
• 77 undergraduate programs
• 4 Colleges
• Arts Sciences ( 45 of u.g)
• Engineering ( 30)
• Business Economics ( 25)
• Education (grad only)
• SAT inter-quartile 1210-1370
• Top 40 US News National Univ.

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Culture of Cross-College Collaboration
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Culture of Inquiry-Based Learning

• Multidisciplinary fields of study join to address
  ...
• Real-world issues and problems
• Hands-on experience
• Team-based decision-making and problem-solving
• Partnership or working relationship or with
  private or public organization off campus
• Communication (written and oral) across
  disciplines
• Deliverable product
• State-of-the-art tools and facilities used by
  students with evolving methods and technologies

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Senior Thesis Honors Thesis Research
Real Estate Practicum
Production Marketing of Sound Recordings
Hughes Program
Departmental
Environmental Field Studies
Dionysos Project
Business Information Systems Practicum
Problem Seminars
Opportunities for Student Innovation
Lehigh Review
Materials Research Option Industrial Projects
College wide
Eye Level
Marketing Practcum
Management Assistance Counseling
Hewlett Program
Ed Tech Core Projects
Visions of God
Sociology Social Psych. Research Laboratory
Lehigh Earth Observatory
Brown White
NSF Research Experiences for Undergraduates
Multi-college
Integrated Product Development
Inquiry Based Learning
Capstone CE IE Design Projects
Lehigh CORPS
Eckhart College Scholar Projects
Thompson International Portfolio
Design of Athletic Facilities
Portfolio Management Practicum
Democracy Workshop
BATI Research Seminar
Computer Based Training Design
Urban Sprawl Radio
Mainstage Directing Design
Martindale Scholars
Music Composition Directing
Public History
CESAR
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Educational Tenets

• Students who progress most rapidly through their
  chosen careers are
• professionally competent
• experienced in real world problem solving
• multi-functional
• team-oriented
• self-directed
• Active, collaborative, project-based learning is
  superior for developing higher-order skills

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IPD Program History

• Phase 0 Planning w/ industry meeting, 1991
• Phase I Pilot implementation, Jan 1994
• IPD capstone project course is national winner
  for curriculum innovation in 1996 competition
• University commits to fundraising for scale up
• Phase II Scale up, Jan 1998 - Dec 2003
• new campus center for technical entrepreneurship
• new majors Integrated Business Engineering,
  Design Arts, MBA Engr., Comp Sci. Business
• normalize budgets

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IPD Program Structure
PRE-COLLEGE OUTREACH

ENGINEERING SEQUENCES
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Multi-level Approach

• Pre College
• PA Governors School for Global Entrepreneurship
• H.S. Career Awareness Programs
• in business design (PWC, Alcoa)
• 3 summers of pilot one week courses (Dept of Ed)
• K-12 IPD game under development (working on
  proposals to develop implement)
• Freshmen Projects
• Integrated Business Engineering Freshman
  Workshop, create a new product start up company
• Freshmen Engineering Projects course (Dept of Ed)

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Multi-level Approach (continued)

• Capstone Projects
• Open to all majors (Dept of Ed Dept of Labor)
• Projects from student entrepreneurs, regional
  entrepreneurs, small businesses Fortune 500
  companies
• Graduate
• Internationally dispersed development team
  (NASA/CAPE sponsored pilot)
• High technology projects
• MBA capstone IPD project management
• IPD MS track degree program

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Entrepreneurial Project Characteristics

• Interdisciplinary student teams
• Work directly with mentors/sponsors
• Business design feasibility studies
• Prototype development
• Focus on
• team building leadership
• oral, written visual communication
• global commercialization
• global manufacturing

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4-Step Product Development Process
Project and Process Management
Manufacturing Development
4
2
Manufacturing Ramp-up
1
3
Conceptual Design Business Planning
Product Development
Opportunity Scanning
4
Market Introduction
3
Market Development
Documentation and Data Management
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IPD Tasks Deliverables

• Customer needs
• Competitive benchmarks
• Target markets
• Marketing strategies
• Target pricing
• Target specifications constraints

• Concept generation/ selection
• Cost cash flow analysis
• Design process methodologies
• Design for manufacturing
• Prototypes testing
• Production planning

Oral poster briefings written reports
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IPD Experiences for Students

• Teaming with business, engineering art majors
• Single team for the entire project (2-4
  semesters)
• Evaluation based on individual and team
  performance
• Industry evaluation

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Product Development Methodology

• Encourage Student Entrepreneurs through Student
  Invitation to Innovate
• Team with local startup companies
• Industry sponsors for product improvement
• Deep Dive creativity analysis process
• Truly multi-disciplinary teams
• Bus. Engr. analytic tools, simulation,
  prototyping
• Faculty as guides on the side
• Extensive support infrastructure labs and staff

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Example IPD Partners

• Lucent
• Armstrong
• B. Braun Medical
• Lockheed Martin
• Black Decker
• Just Born
• CDG
• Johnson Johnson
• Alcoa
• Bustin Industries
• Milton Roy

• Follett
• General Motors
• Solar Technology
• Knoll Group
• Demco Automation
• Akrion
• Lutron Electronics
• Mathew Hoey Design
• Neo Products
• Penn Engineering
• FlexLink Systems

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Neo Products J-2 Spitfire Violin
Example IPD Product
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Example IBE Project
CDG Chlorine Dioxide Generator, 2003 Electron
Microscope Corrosion Mechanism Analysis
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Example Financial Simulation IPD, Hellaset
Volleyball, 2002
Excel Model What-If Simulation
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Example IPD Analysis
Flow Visualization Simulation
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Rapid Prototyping
Example IPD Capability
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IPD Capstone Project Statistics

• gt150 Industry Sponsors
• gt1000 students in over 175 project teams
• 2003 Capstone
• 34 teams, 203 students, 20 Majors
• 18 faculty advisors
• Projects from a) companies, b) local
  entrepreneurs, c) student entrepreneurs
• Contacts made through Lehighs Career Services,
  Corporate Relations, Alumni, SBDC Ben Franklin
  Center
• 7 CONSECTUTIVE YEARS of NATIONAL WINNERS for
  student technology entrepreneurship NCIIA grants
  8K-20K

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Example IPD Student Entrepreneurial Start-Up
CAD Model
Working Prototype Stereolithograpy
National Winner 14,220
Seek, from F.L.I. Technologies, 2002 Featured at
Smithsonian Collegiate Innovators Expo
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Example IPD Student Entrepreneurial Start-Up
Cyclops from Obsidian Suspension Systems
Featured at Smithsonian Collegiate Innovators Expo
National Winner 20,000
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Example IPD Student Entrepreneurial Start-Up
National Winner 8,350
Nilson Calcium Reactor for Reef Aquariums gt50
sold already _at_ 350/ea.
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IPD Program Structure
PRE-COLLEGE OUTREACH

ENGINEERING SEQUENCES
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Example PosterFreshman Workshop, 2003
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Example Oral Briefing Slide Freshman Workshop,
2001
COMPETITIVE BENCHMARK DATA
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Example Reverse Engineering Sketch, Freshman
Workshop, 2001
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New Design Paintings No-Dip Paintstickfrom 2002
Freshman Workshop
Example CAD ModelsFreshman Workshop, 2002
National Winner 13,600
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Example Bill of Materials Freshman Workshop, 2002
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IPD Program Structure
PRE-COLLEGE OUTREACH

ENGINEERING SEQUENCES
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Sustainable Organization

• Faculty and administration leadership
• Permanent support staff (5)
• Professors of Practice (5)
• Graduate student TAs (3)
• Supplies and labs operation budget
• CAD Lab Student shop
• Wilbur Graphics Lab Wilbur prototype lab
• Meeting Rooms Project Labs

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Special Thanks for Funding

• Department of Education Grant I - 370K
  (1999-2002)
• Department of Education Grant II - 350K (2001-3)
• Department of Labor - 556K (2001-3)
• NASA-CAPE - 67K (1999-2001)
• Kauffman Foundation - 50K (2003-4)
• National Science Foundation 1.38M (2003-6)
• Lemelson Foundation/NCIIA - 120K (1997-2003)
• State of PA Opportunity Grant - 1M (2003-5)
• Lehigh administration for sustainable funding
• Lehighs 2020 Program - 200 to 400K per year
  (2001-4)
• Lehigh University Administration - 500K per year
  continuous funding (2004 start)
• Lehighs alumni -5.2M for Wilbur Powerhouse
  Student Entrepreneurial Projects Center

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Wilbur Powerhouse Renovations
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Powerhouse Renovations
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IPD Success Infrastructure Enabled IBE B.S.
Honors Program to Progress Quickly

• Spring99 -- President, LU Global Council,
  Trustees
• July 15 -- Two deans blessed the concept
• Late Aug -- Cross-college faculty task force
• Sept -- Shell program devised Bus. Engr.
  core -- Meetings TF leaders, dept. chairs,
  college academic policy committees
• Oct -- 2 college faculties approval
• Nov -- LU educational policy committee
• Dec 6 99 -- LU faculty approval
• Fall 00 -- First students admitted

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IBE 137 Hour Credit Distribution
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IBE Program Data

• Class of 2004
• Number 35
• Ave SAT 1400
• SAT Range 1340-1455
• Engineering 27
• Business 8
• Female 12
• Male 23
• Yield 40

• Class of 2005
• Number 48
• Ave SAT 1404
• SAT Range 1360-1445
• Engineering 39
• Business 9
• Female 10
• Male 38
• Yield 41

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CSB Joint Degree Even Faster Process

• July 01 -- Two deans initiated the program
• August -- Cross-college task force
• September -- Dual CS-Bus core developed
• -- Meetings TF members, depts, college
  academic policy committees
• October -- College faculties approved
• November -- LU academic policy committee approved
• December -- University Faculty approved
• February 02 -- Board of Trustees approved
• Fall 02 -- First students admitted

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IT Business RelatedUG Majors
EE
IBE EE
IBE CT
CmpE
BIS
CSB
Mathematical Software Hardware
CS
IBE BIS
IBE IE
ISE
Technology
Business
AASCB Accreditation
ABET/CSAB Accreditation
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135 Hour CSB Credit Distribution
Accreditable Business Degree
Accreditable CS Degree
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Assessment Mechanisms (Handouts)

• Vision/Goals/Components/Evaluation Diagrams
• Assessment of Student Performance
• self assessment weekly contributions tack board
  review sessions quarterly written reports
  poster sessions personal notebooks quarterly
  peer evaluations
• Annual Program Assessment
• student assessment of courses, faculty staff
• faculty, staff, industry sponsor assess programs
• program rubrics matrix
• external evaluators

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Lessons Learned

• Planning aggressive timelines
• Clarity of connection between vision, goals
  program components
• Define success by focus on student outcomes
• Develop alternative approaches
• pilot change them avoid N.I.H syndrome
• Leadership vision need from both bottom and
  top.
• Both need creativity flexibility
• University management needs to be constantly
  engaged by bottom (IPD grew through 3 Presidents,
  4 Provosts, 11 Deans)
• Top need to support but let bottom own decision
  making
• Industrial advisory committees
• Continuous improvement attitude internal
  external evaluation
• External funding is key but need admin.
  faculty sales folks
• Just do it!

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Next Steps

• Expand our collaborations
• CAPE proposal for state-wide K-16 student
  entrepreneurs network
• N2TEC Cornells ICE programs
• LU Entrepreneurial Alumni Network (Kauffman
  Foundation)
• Entrepreneurship Commercialization
  Office/Center (State of PA)
• Expand our graduate programs
• MBAEngr and Ventures series
• Support new product development in LUs research
  thrust areas
• Continue growth of on-campus programs
• Design Arts - Industrial Design Graphic Design
  (ramp up)
• Bioengineering (capstone projects start 2004)
• Computer Science Business (capstone projects
  start 2004)
• Technology Entrepreneurship minor (target start
  2004)

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Proposed Lehigh University Entrepreneurship
Commercialization Office
College Deans
Review Board Representing
Faculty (Eng,Bus.AS) Research Center
Directors Economic Dvlp. Partners
Office of Research SBDC Ben Franklin\MRC
Alumni Relations Industry Partners Corporate and
Government Relations
Entrepreneurship and Commercialization Office/Cent
er

• Coordinate and support internal and external
  campus wide activities
• including entrepreneurial network of alumni
• Administer University intellectual property
  policy
• Matchmaker and hand holder between individuals
  and organizations
• University Portal to entrepreneurial and
  commercialization activities

Coordinate Support
Coordinate Support
Economic. Development Partners
Industry
Integrated Learning Experience Programs

• Commercial
• Financial
• Research

• Ben Franklin
• Govmt. Agencies

• MRC
• SBDC

• 40 plus and counting

University Research Partners (URP)
University

• Office of Research
• Legal
• Provost
• Career Services
• Students
• Faculty
• Alumni

• New Research Initiatives
• Existing Research
• Activities
• Faculty Research