LBS-based ??????? ??? ?????????? ?????????????????. Case study.

1
LBS-based ??????? ??? ??????????
?????????????????.Case study.
?. ????????? ??????????? ????????
??????-?????????? ??? ???????
2
????????? LBS
????? 2
?????????
WEB Locator
BotFighters
? ?????
?????????? ?????????????
????? 3
??????????
3
????????? LBS
????? 2
?????????
WEB Locator
BotFighters
? ?????
?????????? ?????????????
????? 3
??????????
4
Market overview
July 2003
5
Sonic Duo part of nation-wide MegaFon holding

• MegaFon
• Main shareholders TeliaSonera (39),
  Telecominvest (30), CT Mobile (28)
• Founded in May 2002
• The only operator in Russia with licenses
  covering the whole country
• Subscriber base 4.8M

• ZAO Sonic Duo
• Company 100 owned by MegaFon
• Commercial launch - November 2001
• Operates in Moscow and Moscow region
• Subscriber base 0,6M (Vimpelcom 4.3M, MTS 4.1M
  in the same area)

August 2003
6
??????????????? ????????????, ??? ?????? ?
???????????? ??????
???????, ????????? ???? ???????? Sonic Duo

• MMS
• ???????? (??????, ????????, ????? ?????,
  ????????)
• ???? ?????? (???????? MMS ?? ????, ????????)
• MMS ??????

STK - ?????????? - ???????????
(ringtonesicons) - ???? - ???????
(??????????, ????????? ????? ? ?.?.)

• WAP
• - ?????? (e-mail, ??????????)
• - ?????????????? ???????,
• ????? ??????

Self-care - web - wap - STK - IVR
GPRS

• LBS
• - ?????????
• WEB Locator
• (????????????? ???????),
• BotFighters
• ? ????? (SMS ??????????)

??????? ?? VAS 12
7
?????? ? ???????? LBS
?? ??????????? ???? ????????? ?????????
??????????? LBS ?????????, ??? ??? -
???????????? ??????? ?? ???????????? ?????????
(10-20 CAPEX 24 ????????? ?? ????????) -
?????? ???????? (CIDTA) - ??? ????????????? ?
??????? ?????????????????? (0,050,4 TPS) -
????? ?????????? LBS-based ?????
??????????? ???????, ?????????? ??
STK-??????????, ??? ??? - ??? ????????
?????????? SIM-????? ? ????????????? STK

• ???????? ?????????????? ? ??????- ?
  ???????-????????????
• ?????????? ? ???????

8
????????? LBS
????? 2
?????????
WEB Locator
BotFighters
? ?????
?????????? ?????????????
????? 3
??????????
9
????????? ???????? ???????

• ???????????? ?????????? Find the nearest
• 35 ?????????????? ????????? (????????, ???? ?
  ?????????, ??????????, ??????, ??? ? ??.) gt
  25,000 ????????

• ?????????? ?????? (0.30)

• ????????? ?????????? ????????? ??? ????????
  ???????, ??????? ? ??. ???? ???????
  ????????????? LBS

• ??????? ?????? ???????? ??? ????????? ?????
  ???, ??????????? ? ?????-??????????

More information at www.megafonmoscow.ru/eng/servi
ces.xpml?id127detailyescontent
10
????????? ???????? ???????

• ??????- ? ???????-????????? ?? ??????
• ???????? ???????????? ????????????????, ????????
  ?????? ? ???????

• ?????????????????? - MSISDN ???????? ??????
  ???????? ?????????

• ??????????? ??????? ?????????????
• POS
• web-???????
• ????????????? 25
• 2/3 ???????? ??????????
• ??????? ???????????? 0

11
WEB Locator- ????????????? SME ???????????

• ?????? ? ????????? ?????? ????????????? ???????
  ?? ???? GPS
• ???????????? GPS/GSM, ????????? SMS (GPRS
  ?????)
• WEB-????????? ? ?????????? (?????????, ???????,
  ?????????? ? ??????????)

• ?????? ? GIS-????????? Race Communications
• ????? ??? - ???????????? ???????? ?????? ?
  ???????

• ??????????? ?????? ???????
• ?????? ??. ????? (23) ????????? ???????
  (0,05 ?? SMS)

More information at http//www.locator.ru
12
BotFighters- ??????? ??????????? (1/2)

• BotFighters ?????? LBS/SMS ????????? ?
  ???????? ???????. ???????? ?????? ???? ??????
  ?????
• ??????? ????????? ???????,15-25

• ????????? ????????? SMS-???????
• ??????????? ?????????????? ?? ?????? STK (?
  ????????? ?? CID)

• ?????? ?? MO SMS (0,05)

• ????? ??? ???????????? ???????, ?????????,
  ??????? ? community management

More information at http//www.botfighters.ru
13
BotFighters- ??????? ??????????? (2/2)

• ????????? ??????? killer application
• ? LBS ??? ?????????? ?????????

• ???????? Plug-and-play ?????? ????????
  ???????
• ???????????? ??? ????????? ??????? ??
  ????????? ?????, ? ????

14
? ?????- ?????? ?? ???????

• SMS ??????????
• ??????? ????????? ????????

• STK ?????????
• ??????????? ?????????????? ?? ?????? STK (?
  ????????? ?? CID)
• ?????? ?? ?????? (0.06) ?? ?????, ??? ? ?.?.

• ??????????? ???????
• ????? ??? ???????????? ????????????????,
  ???????? ??????, ??????? ? ???????

More information at www.megafonmoscow.ru/eng/news.
xpmlid393newsyear2003newsmon6archieveyes
15
????????? LBS
????? 2
?????????
WEB Locator
BotFighters
? ?????
?????????? ?????????????
????? 3
??????????
16
?????????? ?????????????

discount funds rate 8
Big Mac index EU/Russia 810
17
??????????

• ??? LBS ?????????????, ???????- ? ??????-
  ???????????
• ???? ??????? ?????? ??? ?? ?????????? ??????
  ?? ???????? ??? ????? ???????? ???.

?????????? ???????????????? ???????????????
??????????????

• ??? ??????????
• LBS ????? ???? ????????? ? ???????????????
  ????????
• ????? ???????? (???????????, ???????- ? ??????-
  ?????????) ?????? ?? ?????? ?????????????????
  ?? ????? ???????? ???????

18
????????? ?? ????????!