Brand Review 2004

1
NATIONAL PLANNING FORUM
Planning, Regeneration Deprived Areas
20 June 2006
Bill Boler Director, Under-served
Markets Business in the Community
2
INVESTMENT IN UNDERSERVED MARKETS
The Underserved Markets project Launched by the
(then) ODPM and BITC to work with national
investors to promote greater investment in the
UKs most deprived communities, using retail as a
catalyst. Pilot Objective   To test a model to
promote private sector investment and address the
barriers to converting market opportunities into
viable business investment opportunities

• Impact Objective
• improving access to products and services
• support of local and minority businesses
• increased employment and training
• the attraction of additional investment to the
  community
• built environment improvements

3
INVESTMENT IN UNDERSERVED MARKETS PROJECT
ELEMENTS
INVESTMENT IN UNDERSERVED MARKETS PROJECT
ELEMENTS

• Working Group
• Research Market Opportunities
• Address challenges
• Work with retailers, developers and local
  authorities on 4 Pilot Projects
• Deliver learnings to DCLG for policy evaluation

4
Harlem Lesson
5
UK Deprived Areas

• Seacroft, Leeds

CastleVale, Birmingham
12 Years
8 Years
6
The UK Why Retail?

• Retail employment accounts for 11 of all UK
  employment
• Retail represents 17 of the UK economy
• Retail jobs have grown by almost twice the rate
  (30) of all jobs over the last 20 years

7
Planning Deprived Areas

For the purposes of PPS6, deprived areas are
defined typically as those within the most
deprived 10 of super output areas
8
Planning Deprived Areas

• 1.5 to take account of Government objectives to
  promote social inclusion and to encourage
  investment to regenerate deprived areas, creating
  additional employment and an improved physical
  environment. (p 5)
• 2.33, 2.53 to plan for investment in deprived
  areas by strengthening/identifying opportunities
  for growth of existing centres or, where
  appropriate, designating new centres (p14, 18)
• 2.35 in assessing the need for further
  development to give additional weight to
  identifying a range of sites to serve deprived
  areas (p 15)

9
Planning Deprived Areas

• 2.44 when applying the sequential test
  (development in existing centres first, then
  edge, then out of centre) to give weight to those
  locations that best serve the needs of deprived
  areas (p 16)
• 2.51 in assessing sites to give particular
  consideration to the potential for additional
  employment in deprived areas (p 18)
• 2.56 with regard to access to local shops and
  services for deprived areas, to identify
  opportunities to strengthen existing
  centres/propose new centres to remedy
  deficiencies in provision (p 19)
•  
•  

10
Planning Deprived Areas
Casebook Lidl demonstrates need and job benefits from store plan
Planning - 16 June 2006 Lidl has won an appeal for a two-storey building at an out-of-centre location in Oxford for a discount food store on the ground floor with offices above after showing that the scheme would improve provision for residents of a deprived housing area and bring employment benefits. The inspector acknowledged that the location was not close to any existing centre. However, he maintained thatit was inevitable that the majority of people would use cars rather than travel by bus or cycle or on foot. On that basis, he concluded that the proposal offered a realistic choice of access. He rejected an alternative proposal for retail-only use of the site, holding that this did not provide any jobs of the type envisaged there by local plan policy. By contrast, he judged that the mixed scheme would comply with the policy and provide a clear and significant boost to job opportunities. DCS No 100042431 Inspector David Bushby Inquiry.
11
What is Regeneration
What is "obscene" under U.S. law ?

• What exactly is regeneration?

I shall not today attempt further to define
But I know it when I see it
JUSTICE STEWART JACOBELLIS v. OHIO, (1964)
U.S. Supreme Court
12
Regeneration
Redevelopment
Regeneration
Socio-Economic renewal for the benefit of
disadvantaged communities and people
CHANGE IMPROVEMENT
13
Retail Employment

14
Retail Enterprise
Local
Area-based (Deprivation)
Excluded
Enterprise
15
Retail Enterprise
Every manager at the company is required to
mentor a small business X days a year to better
understand its needs.

• Influence Credit Card Supplier for SME
• does not charge monthly service fee
• gives a free debit PIN pad
• eliminated a 500 administrative fee
• reduced a separate monthly fee

Stores hold breakfasts for small-business members
several times a year, often inviting one local
company to make a presentation.
Volunteer/Pro Bono professional technical and
managerial assistance to small businesses ranging
from marketing, inventory management to lease
negotiations
pilot a voucher scheme to ensure local
independent traders fully benefit from the new
shoppers its store will attract. Shoppers will be
given vouchers if they can prove spending in both
local shops.
16
Retail Enterprise

When your lease is finished, they want to lease
to Old Navy or a big company.
Nearly 80 of small businesses in Harlem rent on
a month-to-month basis, which makes them
vulnerable to rising property values
17
The Real Clones
18
Evidence of local benefit

• Castle Vale Sainsburys
• Unemployment Life Expectancy
• 1993 26 Castle Vale people live, on average,
  
• 2004 5.3 7 years longer than they did in
  1992
• 1,461 jobs created
• 3,415 training places Education
• 1994 13 had 5 A-C passes at GCSE
• 2004 31
• Crime
• Total offences reduced by 36 since 2000.
• In addition to the foodstore, the shopping centre
  now has Argos, Comet, TK Max outlets and Thomas
  Cook.
• The manager of the Sainsburys store services on
  the board of the Sanctuary Community Centre
  adjacent to the site to ensure that Sainsburys
  continues to play a full role in the further
  regeneration of Castle Vale.

19
Planning Regeneration

• Material Considerations
• Best Value
• Sequential Test
• Preferred Partner

20
Final Thoughts

• How it is considering and locating in deprived
  areas
• How it will provide increased local employment
  and training opportunities for targeted (local,
  umemployed, BME, etc) populations in need
• How it will support local business development
  through increased customer presence and
  construction operation contracts
• How it will contribute to achieving a multiplier
  effect for the attraction and stimulation of
  increased economic activity
• How it will support, through its community
  affairs strategies, neighbourhood partnership
  efforts to address local social issues, such as
  education, youth or health.

Jane Jacobs, 1916-2006                            
  
Cause you got to use what you got to get what
you want!!
James Brown Hot Pants Pt 1 (1971)