Split and Dalmatia County: Tourism development

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• Split and Dalmatia County Tourism development
• Split, May 2008

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OUR ROLE IN CROATIA
1. GENERAL PROFILE OF SPLIT-DALMATIA COUNTY

• Largest Croatian county with surface area of
  14,045 km2 (mainland 4,572 km2)
• Highest number of inhabitants among Croatian
  counties (464 thousand)
• Total 55 local self-government units, out of that
  16 cities and 39 municipalities
• Natural diversity (hinterland, coastland,
  islands) and attractions (Natural Park Biokovo,
  Cetina River, Zlatni Rat beach, Blue Cave)
• Rich cultural heritage UNESCO (Old Town Split
  with Diocletians Palace, Old Town Trogir),
  archaeological findings (Salona, Pharos, Issa),
  events (Split Summer Festival, Harmony-Singing
  Festival Sinjska Alka chivalrous tournament)
• BDP in 2007 approximately EUR 6,400 per capita
  (approx. 80 Croatian average)
• Approx. 142 thousand of employees total

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2. ECONOMIC PROFILE OF SPLIT-DALMATIA COUNTY
ECONOMY
2007. INCOME STRUCTURE
Average annual income growth rate 12.2
2002
2003
2004
2005
2006
2007
Note Data refer to companies
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FOREIGN TRADE
2. ECONOMIC PROFILE OF SPLIT-DALMATIA COUNTY
2007. IMPORTS PER COUNTRY
2007. EXPORTS PER COUNTRY
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INDUSTRY
2. ECONOMIC PROFILE OF SPLIT-DALMATIA COUNTY
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CIVIL ENGINEERING
2. ECONOMIC PROFILE OF SPLIT-DALMATIA COUNTY

• Strong growth since 2001, primarily due to
  government investments into the infrastructure
  and incentive housing, but also private hotel
  reconstruction projects
• Almost all construction activities structural
  engineering, building construction, hydraulic
  engineering, design, installation and finishing
  works
• Several renown structural facilities with
  high-quality references in Croatia and abroad
  (Europe, Africa, Asia) such as Konstruktor and
  Lavcevic
• Faculty of Civil Engineering and Architecture,
  Croatian Civil Engineering Institute and a number
  of renown architects offices

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TRANSPORT
2. ECONOMIC PROFILE OF SPLIT-DALMATIA COUNTY

• ROAD TRANSPORT
• A1 Motorway Zagreb - Split - Dubrovnik
• Trogir - Split Omis Road (36 km)
• MARITIME TRANSPORT
• 10 ports Split, Trogir, Makarska, Rogac, Vis,
  Supetar, Sumartin, Hvar, Stari Grad, Sucuraj
• In 2005, transport of 7.4 million passengers and
  3.1 million tons of goods
• AIR TRANSPORT
• 2 airports Split and Brac
• More than one million passengers in 2006
• RAILWAY TRANSPORT
• Railway Station Split

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OTHER SECTORS
2. ECONOMIC PROFILE OF SPLIT-DALMATIA COUNTY
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REGIONAL OPERATIONAL PROGRAM VISION OF
DEVELOPMENT
3. DEVELOPMENT PLANS
DYNAMIC-DEVELOPMENT AND OPEN EUROPEAN-MEDITERANEAN
REGION SPATIAL AND FUNCTIONAL
INTEGRATION (INSIDE THE REGION AND
OUTWARDS) DISTINCT AND ATTRACTIVE FOR HIGH
QUALITY OF LIVING, PRESERVED ENVIRONMENT, CULTURE
AND TRADITION BASED ON HIGH-QUALITY HUMAN
RESOURCES AND STRONG PARTNERSHIP AND
COMMUNICATION AMONG ALL DEVELOPMENT FACTORS
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TOURISM
2. ECONOMIC PROFILE OF SPLIT-DALMATIA COUNTY

• Geographical position, attractive and preserved
  environment, and rich cultural and historic
  heritage are main comparative advantages
• Summer vacations, cruising and nautical tourism
  are main tourist products
• Most tourist nights are made by the tourists from
  Germany, Italy, Czech Republic, Slovakia and
  Poland, mostly in private apartments and rooms
• More than 100 thousand beds in private facilities
  (apartments and rooms)
• 122 hotels and similar facilities with total
  10,572 accommodation units and 21,855 beds,
  mostly in facilities with 3
• Growing number of hotels with 5 and 4 Le
  Meridien Lav, Orco / Suncani Hvar and Blue Sun
  Resorts
• 5 marinas with 1,189 berths
• County with the highest tourist development
  potential in Croatia (until 2015, with possible
  200 thousand visitors and approximately 20
  million tourist/nights)

2002
2003
2004
2005
2006
2007
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MASTER PLAN OF TOURISM VISION
3. DEVELOPMENT PLANS
INTERNATIONALLY COMPETITIVE TOURIST REGION
WITH STRONG CULTURAL IDENTITY, DESIRABLE
DALMATIAN WAY OF LIFE, SINCERE
HOSPITALITY, SUSTAINABLE AND INNOVATIVE
DEVELOPMENT AND MANAGEMENT AND THROUGHOUT-THE-YEAR
OPERATIONS A FAVOURITE OF THE TOURIST MARKET
OF UNITED EUROPE ADRIATIC INSPIRATION WITH
ISLANDS, CLEAR BLUE SEA, TRADITIONAL
LIFESTYLE, CULTURAL AND HISTORIC
HERITAGE, CHARACTERISTIC DALMATIAN URBAN
CULTURE, TRADITION AND PRESERVED ENVIRONMENT
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MASTER PLAN OF TOURISM CLUSTERS, POSITIONING
AND DEVELOPMENT
3. DEVELOPMENT PLANS
SPLIT RIVIERA
EXPERIENCE OF HISTORY AND LIFESTYLE
RECONSTRUCTION AND CONVERSION
MAKARSKA RIVIERA
EXPERIENCE OF BEACH AND MOUNTAIN
RECONSTRUCTION AND CONVERSION
HINTERLAND (ZAGORA)
EXPERIENCE OF TRADITION, CULTURE AND UNDISCOVERED
NATURE
MARKET ORIENTED DEVELOPMENT
ISLAND OF BRAC
WHITE STONE ISLAND
HIGHLY VALUABLE SUSTAINABLE DEVELOPMENT
ISLAND OF HVAR
ISLAND OF LAVENDER
HIGHLY VALUABLE SUSTAINABLE DEVELOPMENT
ISLAND OF VIS
HIDE-OUT ISLAND
HIGHLY VALUABLE SUSTAINABLE DEVELOPMENT
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HOTEL COMPANIES
4. DEVELOPMENT PROJECTS

• Continued privatisation of hotel companies in
  majority government ownership

PROJECT

• HOTEL MEDENA d.d. Seget Donji
• Largest hotel in the County, with 1,300 beds
• CLUB ADRIATIC d.o.o. Baska Voda
• Hrvatska Hotel and Alem resort, with 1,090 beds,
  camp and bungalows
• HOTELI MAKARSKA d.d. Makarska
• Three hotels (Dalmacija, Meteor, Rivijera), with
  1,440 beds
• HOTELI PODGORA d.d. Podgora
• Three hotels (Mediteran, Minerva and Podgorka),
  with 1,040 beds, camp with 400 places
• HOTELI ZIVOGOSCE d.d. Zivogosce
• Two hotels (Nimfa and Punta) with 800 beds, camp
  with 2,000 places
• MODRA SPILJA d.d. Komiza, island of Vis Hotel
  Bisevo with 280 beds

PORTFOLIO
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ETHNO-ECO VILLAGES
4. DEVELOPMENT PROJECTS

• Reconstruction and tourist evaluation of
  depopulated and neglected villages

PROJECT

• Development of tourist products and experience of
  rural tourism for visitors and tourists in search
  of experience of an original country life of
  Dalmatia, contributing to the differentiation of
  tourism in the County
• Reconstruction and preservation of traditional
  cultural heritage of rural Dalmatian areas
  (lifestyle, food and wine industry, architecture,
  crafts)
• New business opportunities for small and medium
  size entrepreneurs and employment of local
  population

OBJECTIVES

• Hinterland Cazin Dolac and Tugare Ume (Omis
  hinterland), Gornji Prolozac Podi and Karoglani
  (Imotski area), Kokorici (Vrgorac), Pogi Grab
  Bugarini (Trilj)
• Coast Blace (Solin) and Topici-Bast (Baska Voda)
• Islands Dol (Brac), Humac, Malo Grablje and
  Zorace (Hvar), Podhumlje (Vis) and Grohote (Solta)

2006 VILLAGES
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THEME PARKS
4. DEVELOPMENT PROJECTS

• Most interesting and likely to develop
  atractions-theme parks

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GOLF DEVELOPMENT POSIBLE LOCATIONS
4. DEVELOPMENT PROJECTS
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GOLF PROJECT Sinj area ( along the river Cetina)
4. DEVELOPMENT PROJECTS
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• Thank you!