Pioneer Publicity Corporation

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Out-of-Home Media Management
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Scope of the Presentation

• About us .
• Why Greenline.
• How do we add value to your brand.
• Our Network and Mediums
• The Way Forward.

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Greenline An Overview

• Leader in Outdoor Advertising in India with
  existence since 1991
• All India operations with branch offices across
  the country.
• Well established organization with very high
  credibility both in respect of operations and
  financials.

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Why Greenline

• Specialisation
• - Media Planning
• - Media Buying
• - Media Implementation
• - Delivery/Services/differences
• Vendor Management
• Media Ownership
• Differences

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Media Planning

• A fair understanding and quality evaluation of
  the market needs
• Planning based on the brief and budget allocation
• - TG
• - Product Category
• - Data base of the entire spectrum (Media
  Vehicles)
• - Geography of the city
• Plan Beyond Billboard
• - Rural Penetration
• - Mobile display
• - Neighborhood branding etc
• Recommend impactful outdoor layout OOH media
  strategy

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Media Buying

• How Greenline buying benefits you
• - Buying strategy (committing to long term
  resulting best rates)
• - Centralised buying on national level
• - Adopt the rotational strategy
• - 20-25 discount on the market rate
• - Free sites on conditional basis
• - Collective experience of our buying team

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Media Implementation

• Quality Control
• - No compromise on quality
• - Personal supervision during installation
• - Trained,professional, experienced and own
  execution team
• Turnaround Time
• - Strong and well networked logistical support
  ensures quickest turnaround time.

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Our differences/Value adds

• Experienced media planning, buying executioners
  
• No middle man involvement
• Best rate
• Media Ownership
• Smooth Communication
• Own Monitoring team
• Available list on touchscreen
• VAS on each campaign

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Vendor Management

• Excellent relationship with vendors across the
  country
• We consider other vendors are our business
  associates
• National Leverage
• Long-term relationship
• Co-trading

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Our On-Going Corporate Relationships

• Michelin Tyres
• Alpha G Corp
• SCB
• Samsung
• Future Brands
• Ansal API
• Mirae Assets
• Subros
• Tata Westside

• Airtel
• DLF
• Lee Cooper
• Havells
• Tanishq
• Vodafone
• SBI
• 9X Media
• Bank of India

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Greenlines Network

• Greenlines presence can be felt all over India

• Delhi
• Ludhiana
• Amritsar
• Patiala
• Mumbai
• Chennai
• Bangalore

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Greenline Brand Values
Location
High Level of Service
Visibility
Regular Cleaning Monitoring
Rapid Response Repairs
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Media Options in DELHI

• Backlit Signages on Utilities
• DMRC CP to Dwarka

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Media Options in DELHI

• Subways

• Tourist Helpline Vans

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Media Options in DELHI

• Wall Wraps
• Cinema Halls (PVR, Priya, Satyam)
• Unipoles West and Civil Lines

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Select City Walk Mall Media
Show Windows
4 Sided Lantern Signages
Banners
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(No Transcript)
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Media Options in AMRITSAR

• Bus Queue Shelters
• Pole Kiosks
• Unipoles
• Signages

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Media Options in LUDHIANA

• Unipoles
• Utilities
• Gantries

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Media Options in PATIALA

• Unipoles

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MUMBAI

• Prime Hoardings
• Overhead Signages at New Mumbai

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CHENNAI
Bus Queue Shelters
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BANGALORE
Overhead Signages
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We have been instrumental in successful execution
of national Campaigns for premium Clients gt
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The Way Forward.

• Strategic alignment for all OOH Practice/Media
• Comprehensive data base of all sites, different
  vehicles and technologies available in the market
• Volume discount on every year
• New Media development and exclusive right for
  first refusal
• Competition monthly tracking and monitoring
  report on a regular basis.
• We shall bring to the table a holistic approach
  on OOH media buying implementation
  pattern

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Thank you..