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Tom Peters

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Title: Issue Y2K The Great War for Talent! Author: Howie Green Last modified by: Cathy Created Date: 11/4/1999 5:47:23 PM Document presentation format – PowerPoint PPT presentation

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Title: Tom Peters


1
Tom Peters Re-Imagine!Business Excellence
in a Disruptive AgeREI.1-hour.0202.06
2
Slides at tompeters.com
3
Re-imagine! Not Your Fathers World I.
4
THREE BILLION NEW CAPITALISTS Clyde Prestowitz
5
26m
6
43h
7
1 Houston/Month/15
8
600,000350,00070,000
9
Re-imagine! Not Your Fathers World II.
10
There is no job that is Americas God-given
right anymore. Carly Fiorina
11
No Limits?Short on Priests, U.S. Catholics
Outsource Prayer to Indian Clergy Headline, New
York Times/06.13.04 (Special intentions, .90
for Indians, 5.00 for Americans)
12
December 9, 2005 Ogre to Slay? Outsource It to
Chinese (New York Times, page 1news
section) The factory Fuzhou, China. The
workers youngsters logging 12-hour shifts. Their
clientele youngsters from Seoul to San
Francisco. The work The Chinese youngsters
are playing the early levels of video games for
their affluent clients, who want to avoid the
pain and time associated with those annoying
first few levels.
13
Re-imagine! Not Your Fathers World III.
14
A focus on cost-cutting and efficiency has
helped many organizations weather the downturn,
but this approach will ultimately render them
obsolete. Only the constant pursuit of innovation
can ensure long-term success. Daniel Muzyka,
Dean, Sauder School of Business, Univ of British
Columbia
15
GH (TP) Get better vs Get different
16
The Generals Story. (And Darwins)
17
If you dont like change, youre going to
like irrelevance even less. General Eric
Shinseki, Chief of Staff. U. S. Army
18
It is not the strongest of the species that
survives, nor the most intelligent, but the one
most responsive to change. Charles Darwin
19
1. Re-imagine Permanence The Emperor Has No
Clothes!
20
Pathetic!
21
Forbes100 from 1917 to 1987 39 members of the
Class of 17 were alive in 87 18 in 87 F100
18 F100 survivors underperformed the market by
20 just 2 (2), GE Kodak, outperformed the
market 1917 to 1987.SP 500 from 1957 to 1997
74 members of the Class of 57 were alive in 97
12 (2.4) of 500 outperformed the market from
1957 to 1997.Source Dick Foster Sarah
Kaplan, Creative Destruction Why Companies That
Are Built to Last Underperform the Market
22
I am often asked by would-be entrepreneurs
seeking escape from life within huge corporate
structures, How do I build a small firm for
myself? The answer seems obvious Buy a very
large one and just wait. Paul Ormerod, Why
Most Things Fail Evolution, Extinction and
Economics
23
3/40
24
De-cent-ral-iz-a-tion!!
25
Ac-count-a-bil-ity!!
26
Ex-e-cu-tion!!
27
1 of 2,400615A.M.
28
2. Re-imagine Innovate (or Die) !
29
No Option!
30
Innovateor Die!!!
31
Brilliant!
32
Under his former boss, Jack Welch, the skills GE
prized above all others were cost-cutting,
efficiency and deal-making. What mattered was the
continual improvement of operations, and that
mindset helped the 152 billion industrial and
finance behemoth become a marvel of earnings
consistency. Immelt hasnt turned his back on the
old ways. But in his GE, the new imperatives are
risk-taking, sophisticated marketing and, above
all, innovation. BW/032805
33
Resist!
34
Not a single company that qualified as having
made a sustained transformation ignited its leap
with a big acquisition or merger. Moreover,
comparison companiesthose that failed to make a
leap or, if they did, failed to sustain itoften
tried to make themselves great with a big
acquisition or merger. They failed to grasp the
simple truth that while you can buy your way to
growth, you cannot buy your way to greatness.
Jim Collins/Time/11.29.04
35
Scale?
36
I dont believe in economies of scale. You dont
get better by being bigger. You get worse.
Dick Kovacevich/Wells Fargo/Forbes08.04 (ROA
Wells, 1.7 Citi, 1.5 BofA, 1.3 J.P. Morgan
Chase, 0.9)
37
Spinoffs perform better than IPOs track record,
profits freed from the confines of the parent
more entrepreneurial, more nimble Jerry
Knight/Washington Post/08.05
38
Focus!
39
Scales Limitations All Strategy Is Local True
competitive advantages are harder to find and
maintain than people realize. The odds are best
in tightly drawn markets, not big, sprawling
ones Title/Bruce Greenwald Judd
Kahn/HBR09.05
40
Different!Dramatic Difference (DH),
Remarkable Point of view (SG)
41
798
42
Franchise Lost! TP How many of you 600
really crave a new Chevy?NYC/IIR/061205
43
798
44
415/SqFt/WalMart798/SqFt/Whole Foods
45
This is an essay about what it takes to create
and sell something remarkable. It is a plea for
originality, passion, guts and daring. You cant
be remarkable by following someone else whos
remarkable. One way to figure out a theory is to
look at whats working in the real world and
determine what the successes have in common. But
what could the Four Seasons and Motel 6 possibly
have in common? Or Neiman-Marcus and WalMart? Or
Nokia (bringing out new hardware every 30 days or
so) and Nintendo (marketing the same Game Boy 14
years in a row)? Its like trying to drive
looking in the rearview mirror. The thing that
all these companies have in common is that they
have nothing in common. They are outliers.
Theyre on the fringes. Superfast or superslow.
Very exclusive or very cheap. Extremely big or
extremely small. The reason its so hard to
follow the leader is this The leader is the
leader precisely because he did something
remarkable. And that remarkable thing is now
takenso its no longer remarkable when you
decide to do it. Seth Godin, Fast
Company/02.2003
46
GH/TP Get better vs Get different
47
Easy!
48
FLASH Innovation is easy!
49
Innovations Saviors-in-WaitingDisgruntled
CustomersOff-the-Scope CompetitorsRogue
EmployeesFringe SuppliersWayne Burkan, Wide
Angle Vision Beat the Competition by Focusing on
Fringe Competitors, Lost Customers, and Rogue
Employees
50
Hard!
51
The Bottleneck is at the Top of the
BottleWhere are you likely to find people
with the least diversity of experience, the
largest investment in the past, and the greatest
reverence for industry dogma? At the top!
Gary Hamel/Strategy or Revolution/Harvard
Business Review
52
Bold!
53
No Wiggle Room! Incrementalism is innovations
worst enemy. Nicholas Negroponte
54
Beware of the tyranny of making Small Changes to
Small Things. Rather, make Big Changes to Big
Things. Roger Enrico, former Chairman, PepsiCo
55
Reward excellent failures. Punish mediocre
successes.Phil Daniels, Sydney exec
56
Furious! Bias for action
57
TP/BW on BigCo sin 1 too much talk, too little
do
58
Execution is the job of the business leader.
Larry Bossidy Ram Charan/ Execution The
Discipline of Getting Things Done
59
Execution is a systematic process of rigorously
discussing hows and whats, tenaciously following
through, and ensuring accountability. Larry
Bossidy Ram Charan/ Execution The Discipline
of Getting Things Done
60
Relentless!Churchill, Grant, Patton, Welch,
Bossidy, Nardelli (GE execs), UPS,
Microsoft/Gates-Ballmer, Eisner, Weill, eBay,
Gerstner, Rice, Jordan, Armstrong
61
Tempo!70-10Boyd/O.O.D.A. Loops
62
3. Re-imagine Organizing I IS/IT as Disruptive
Tool!
63
We all live in Dell-WalMart-eBay-Google World!
64
UPS used to be a trucking company with
technology. Now its a technology company with
trucks. Forbes
65
Power Tools for Power Solutions/ Strategies!
TP
66
Sysco!
67
Aggressive/ Bold/GameChanger
Bold/Creative Destruction
68
4. Re-imagine Businesss Fundamental Value
Proposition The Solutions Imperative (and
More).
69
Up, Up, Up, Up,Up the Value-added Ladder.
70
Companies have defined so much best practice
that they are now more or less identical.Jesper
Kunde, Unique Now ... or Never
71
And the M Stands for ?Gerstners IBM
Systems Integrator of choice./BW (Lou, help us
turn all this into that long-promised
revolution. ) IBM Global Services
(Integrated Systems Services Corporation) 55B
72
Big Browns New Bag UPS Aims to Be the Traffic
Manager for Corporate America Headline/BW/07.19.
2004
73
Instant Infrastructure GE Becomes a General
Store for Developing Countries headline/
NYT/07.16.05
74
Bear In Mind Customer Satisfaction versus
Customer Success
75
The Value-added Ladder/Stuff n ThingsGoods
Raw Materials
76
The Value-added Ladder/Stuff TransactionsServ
icesGoods Raw Materials
77
The Value-added Ladder/Opportunity-seeking
Gamechanging Solutions ServicesGoods Raw
Materials
78
5. Re-imagine Enterprise as Theater I A World
of Scintillating Experiences.
79
Experiences are as distinct from services as
services are from goods.Joseph Pine James
Gilmore, The Experience Economy Work Is Theatre
Every Business a Stage
80
2/503Q04
81
Experience Rebel Lifestyle!What we sell is
the ability for a 43-year-old accountant to dress
in black leather, ride through small towns and
have people be afraid of him.Harley exec,
quoted in Results-Based Leadership
82
The Value-added Ladder/Remarkable
ExperiencesAwesome Experiences Gamechanging
Solutions ServicesGoods Raw Materials
83
Trapper lt20 per beaver pelt.Source WSJ
84
WDCP 150 to remove problem beaver
750-1,000 for flood-control piping so that
beavers can stay. Wildlife Damage-control
Professional Source WSJ
85
6. Re-imagine Enterprise as Theater II
Embracing the Dream Business.
86
DREAM A dream is a complete moment in the life
of a client. Important experiences that tempt the
client to commit substantial resources. The
essence of the desires of the consumer. The
opportunity to help clients become what they want
to be. Gian Luigi Longinotti-Buitoni
87
The Value-added Ladder/Dream FulfillmentDreams
Come True Awesome ExperiencesGamechanging
SolutionsServicesGoodsRaw Materials
88
The Ritz-Carlton experience enlivens the
senses, instills well-being, and fulfills even
the unexpressed wishes and needs of our guests.
from the Ritz-Carlton Credo
89
Six Market Profiles1.
Adventures for Sale2. The Market for
Togetherness, Friendship and Love3. The
Market for Care4. The Who-Am-I Market5. The
Market for Peace of Mind6. The Market for
Convictions Rolf Jensen/The Dream Society
How the Coming Shift from Information to
Imagination Will Transform Your Business
90
Six Market Profiles1.
Adventures for Sale/IBM-UPS-GE2. The Market for
Togetherness, Friendship and
Love/IBM-UPS-GE3. The Market for
Care/IBM-UPS-GE4. The Who-Am-I
Market/IBM-UPS-GE5. The Market for Peace of
Mind/IBM-UPS-GE6. The Market for
Convictions/IBM-UPS-GE Rolf Jensen/The Dream
Society How the Coming Shift from
Information to Imagination Will Transform Your
Business
91
IBM, UPS, GE Dream Merchants!
92
Gas 1.75 per gallonLipton Iced Tea ..
9.52 per gallonOcean Spray ... 10.00Gatorade
.. 10.17Diet Snapple ... 10.32Milk
12.72Evian water . 21.19STP brake fluid ..
33.60Pepto-Bismol .. 123.20Vicks NyQuil ...
178.13MESSAGE IN A BOTTLE Our thirst for
bottled water has created a US46 billion global
marketand New Zealand is infiltrating the once
European-dominated industry with our own clean,
green offeringsarticle title, Air New Zealand
magazineSource Branded Nation The Marketing
of Megachurch, College Inc., and Museumworld,
James Twitchell (2004)
93
What Isnt Matter Is What Matters section
title, Branded Nation The Marketing of
Megachurch, College Inc., and Museumworld, James
Twitchell
94
7. Re-imagine the Customer I Trends Worth
Trillion Women Roar.
95
The Perfect Answer
Jill and Jack buy slacks in black
96
(No Transcript)
97
Women are the majority market Fara Warner/The
Power of the Purse
98
?????????Home Furnishings 94Vacations 92
(Adventure Travel 70/ 55B travel
equipment)Houses 91D.I.Y. (major home
projects) 80Consumer Electronics 51 (66
home computers) Cars 68 (90)All consumer
purchases 83 Bank Account 89Household
investment decisions 67Small business
loans/biz starts 70Health Care 80
99
Business Purchasing PowerPurchasing mgrs.
agents 51HR gtgt50Admin officers
gt50Source Martha Barletta, Marketing to Women
100
1. Men and women are different.2. Very
different.3. VERY, VERY DIFFERENT.4. Women
Men have a-b-s-o-l-u-t-e-l-y nothing in
common.5. Women buy lotsa stuff.6. WOMEN BUY
A-L-L THE STUFF.7. Womens Market Opportunity
No. 1.8. Men are (STILL) in charge.9. MEN ARE
TOTALLY, HOPELESSLY CLUELESS ABOUT WOMEN.10.
Womens Market Opportunity No. 1.
101
Good Thinking, Guys!Kodak Sharpens Digital
Focus On Its Best Customers Women Page 1
Headline/WSJ/0705
102
8. Re-imagine the Customer II Trends Worth
Trillion Boomer Bonanza/ Godzilla Geezer.
103
2000-2010 Stats18-44 -155 21(55-64
47)
104
44-65 New Customer Majority 45 larger
than 18-43 60 larger by 2010Source Ageless
Marketing, David Wolfe Robert Snyder
105
The New Customer Majority is the only adult
market with realistic prospects for significant
sales growth in dozens of product lines for
thousands of companies. David Wolfe Robert
Snyder, Ageless Marketing
106
9. Re-imagine Excellence I The Talent Obsession.
107
Brand Talent.
108
The leaders of Great Groups love talent and
know where to find it. They revel in the talent
of others.Warren Bennis Patricia Ward
Biederman, Organizing Genius
109
Hire very good people!
110
From 1, 2 or youre out JW to Best
Talent in each industry segment to build best
proprietary intangibles EMSource Ed
Michaels, War for Talent
111
We believe companies can increase their market
cap 50 percent in 3 years. Steve Macadam at
Georgia-Pacific changed 20 of his 40 box plant
managers to put more talented, higher paid
managers in charge. He increased profitability
from 25 million to 80 million in 2 years.Ed
Michaels, War for Talent
112
Did We Say Talent Matters?The top software
developers are more productive than average
software developers not by a factor of 10X or
100X, or even 1,000X, but 10,000X. Nathan
Myhrvold, former Chief Scientist, Microsoft
113
HR doesnt tend to hire a lot of independent
thinkers or people who stand up as moral
compasses. Garold Markle, Shell Offshore HR
Exec (FC/08.05)
114
Walk the Talk DD21M
115
Our MissionTo develop and manage talentto
apply that talent,throughout the world, for the
benefit of clientsto do so in partnership to
do so with profit.WPP
116
10. Re-imagine Leadership for Totally Screwed-Up
Times The Passion Imperative.
117
Create a Cause!
118
G.H. Create a cause, not a business.
119
People want to be part of something larger than
themselves. They want to be part of something
theyre really proud of, that theyll fight for,
sacrifice for , trust. Howard Schultz,
Starbucks (IBD/09.05)
120
Management has a lot to do with answers.
Leadership is a function of questions. And the
first question for a leader always is Who do we
intend to be? Not What are we going to do? but
Who do we intend to be? Max De Pree, Herman
Miller
121
Find em!
122
Leaders do people. Anon.
123
Les Wexner From sweaters to people!
124
Make It a Grand Adventure!
125
We have a strategic plan. Its called doing
things. Herb Kelleher
126
Organizing Genius / Warren Bennis and Patricia
Ward BiedermanGroups become great only when
everyone in them, leaders and members alike, is
free to do his or her absolute best.The best
thing a leader can do for a Great Group is to
allow its members to discover their greatness.
127
Yes!!!!!!!!!!!!!!!!!free to do his or her
absolute best allow its members to discover
their greatness.
128
Live Your Story!
129
You must be the change you wish to see in the
world.Gandhi
130
Try It!
131
Sams Secret 1!
132
Insist on Speed!
133
If things seem under control, youre just not
going fast enough. Mario Andretti
134
Demand Action!
135
Eat Change!
136
The most successful people are those who are
good at plan B. James Yorke, mathematician,
on chaos theory, in The New Scientist
137
Dispense Enthusiasm!
138
Nothing is so contagious as enthusiasm.
Samuel Taylor Coleridge
139
Most important, he upped the energy level at
Motorola. Fortune on Ed Zander/08.05
140
A man without a smiling face must not open a
shop. Chinese ProverbCourtesy Tom Morris,
The Art of Achievement
141
Avoid Moderation!
142
The greatest dangerfor most of usis not that
our aim istoo highand we miss it,but that it
istoo lowand we reach it.Michelangelo
143
You cant behave in a calm, rational manner.
Youve got to be out there on the lunatic
fringe. Jack Welch
144
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