Channel Profile

1
Channel Profile Advertising Opportunities
2
Ten Sports Overview

• The leading sports channel for Asians
• 24 hour sports channel launched in 2002 in
  English
  
• Programming Live cricket, US Open Tennis, US
  EPGA Golf, UEFA, WWE, Moto GP etc.
  
• Available in 50 million homes across Asia and
  Middle East
  
• Broadcast into India, Pakistan, Middle East,
  Bangladesh, Sri Lanka, Bhutan, Nepal and
  Maldives
  
• Expanded into Japan, Malaysia, Singapore Hong
  Kong

3
Reach Penetration

• 3 Feeds
• India
• Pakistan
• Middle East
• Language English
• More than 50 million homes across Asia and Middle
  East
  

4
Ten Sports Positioning
Core Competencies
Best sports programming mix
Live events at the centre of action
Appeals to all audiences
Brand Core Values
Asian centric Exclusive Accessible
The no 1 sports channel for Asians
5
Ten Sports Driver Programming

• Cricket All cricket played in Sri Lanka,
  Pakistan, West Indies, Sharjah Morocco.
  
• Soccer UEFA Champions league, Copa America
• Tennis US Open
• Hockey Champions trophy
• WWE Raw, Smackdown, WWE monthly specials
• Golf - US EPGA Golf
• Motor Sports - MotoGP

6
Ten Sports v/s Competition Viewership performance
- India
7
2006 Ten Sports the Number 1 Sports channel
Gross Rating points (GRP) of Ten Sports much
higher than any other sports channels.
GRP
Source TAM Media Research data. Market All
India 0.1 Mn towns. Universe base 85.8 Mn
People Target group Individuals 4 years among
Cable Satellite homes (GRP Gross Rating
Points) Period Calendar year 2006
8
2006 Ten Sports achieves more than 50 viewing
share among sports genre.
Source TAM Media Research data. Market All
India 0.1 Mn towns. Universe base 85.8 Mn
People Target group Individuals 4 years among
Cable Satellite homes Period Calendar year 2006
9
Ten Sports outperforms other genres as well
Channel Share
Source TAM Media Research data. Market All
India 0.1 Mn towns. Universe base 85.8 Mn
People Target group Individuals 4 years among
Cable Satellite homes Period October 2006
10
Ten Sports v/s Competition Timeslot ratings
Avg. TVR
Ten Sports outperforms competition across most
of the timeslots
Source TAM Media Research data. Market All
India 0.1 Mn towns. Period 29Oct 4Nov06
Target group Individuals 4 years among Cable
Satellite homes
11
WWE (Raw Smackdown) popular across age and
gender
TVR
Source TAM Media Research data. Market All
India 0.1 Mn towns. Period October 2006
12
The Number 1 Program Only on Ten Sports so
far..
Source TAM Media Research data. Market All
India 0.1 Mn towns. Universe base 85.8 Mn
People Target group Individuals 4 years among
Cable Satellite homes (GRP Gross Rating Points)
13
Ten Sports Viewership Middle East
14
Reach Penetration
Available on Pehla, the only Asian Pay TV
platform in the GCC The single largest deliver
y system reaching over 250,000 Asian homes across
the GCC
15
Ten Sports Viewership Pakistan
16
Gross Rating points (GRP) of Ten Sports much
higher than any other sports channels.
GRPs
Source Gallop Pakistan, Period w.e 20 Jan07
(weekdays)
TG Satellite viewers 25 years SEC AB
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Advertising Opportunities USPS

• Split feeds India / Pakistan / Middle East
  offering
  
• - localized option to target a region
• - a comprehensive option across all 3 feeds
• Sports Environment
• Sponsorship opportunities Cricket Series Grand
  Slam Tennis UGPA
  
• Weekly programming Sponsorship opportunities
• On-line initiatives

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Advertising Vehicles

• Spot buy packages
• Event Program Sponsorship
• Sports News Sponsorships
• Branded Vignettes
• Dual Integration of on air and on line options

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International Clients include

• ABN AMRO
• ADIDAS
• ALLIANZ AG
• BENQ
• BP INDUSTRIES
• CANON
• COCA COLA
• DEUTSCHE BANK
• DUBAI DUTY FREE
• DSP MERILL LYNCH
• ETIHAD AIRWAYS
• FORD
• ETISALAT
• GENERAL MOTORS
• HEWLETT PACKARD
• IBM

JOHNNIE WALKER LG MALAYSIAN TOURISM MASTERCARD
MICROSOFT NESTLE NOKIA PROCTER
GAMBLE PEPSI REEBOK SAMSUNG SONY STANDARD CHA
RTERED UNILEVER VISA
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Précis

• The No 1 sports channel for Asians
• Professional production and presentation format
• Cost efficient buy which guarantees reach and
  frequency
  
• Achieves more than 50 sports viewership share
  during any non-event period
  
• The Number 1 sports program is from Ten Sports
  during the last three years
  
• Ten Sports outperforms competition as well as
  other genres across timeslots
  
• WWE on Ten Sports popular across all age and
  gender