Media Literacy Key Stage 5 Julian McDougall MEA 07

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Media Literacy _at_ Key Stage 5 Julian McDougall MEA
07
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• Progression secondary poverty HE hostility
• (Davies, 2007)
• OFCOM and us
• (Bazalgette, 2006)
• A bit of Phil Collins
• Does much need to change?
• Media Studies 2.0?

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New A Levels (from Roys blog)

• AQA
• The organising principle in the spec. has now
  been redefined in terms of technologies or
  platforms. Students are required to study and
  to produce texts associated with broadcast
  e-media or print.
• This spec is failing to take the opportunity to
  introduce students to globalisation debates and
  cultural diversity.
• OCR
• The decision to organise options by media
  industry (i.e. film. newspapers, gaming etc.)
  means that there is a risk that issues of
  convergence etc. might be missed
• This spec. does offer the opportunity to study
  Global Media or Media and Collective Identity
  as well as other topics, all of which should
  broaden student experience of media activity.
• Looks like being for the more adventurous
  teacher.
• WJEC
• Sometimes it feels like a more old-fashioned
  approach.
• Im not very impressed with the two units which
  focus on production. They are quite basic in
  terms of setting out briefs and seem to focus on
  quite long/substantial evaluations.
• Good teachers should have no problem
  constructing quality courses. On the other hand,
  this isnt a very exciting or challenging spec.
  It looks a safer bet than the AQA but not as
  challenging as the OCR spec.
• Also new Moving Image Arts GCE

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New Diploma

• Few through gateway so far?
• National Diploma still intact?
• Breadth / focus issues?
• Return to the tick-box?
• Assessing creativity?
• Process or outcome?
• Do you have to be nice?

5

• Web 2.0 dont get over excited yet!
• Source Hitwise 2007
• Users still mostly voyeurs rather than creators
• Traffic increased x7 in past year but active
  participation low
• 1 rule (1 make,10 add, 89 view) is inaccurate
• The standard wiki creator is male and over 35
• (Summary statements from Guardian)

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• Media Literacy towards a pedagogy of the
  inexpert?
• Lankshear and Nobel (2007) does Media Studies
  treat new media as old wine in new bottles?
• Gauntlett (2007) on metaphorical identity
  representation Media 2.0 ideas away from
  simplistic work on audiences in Media Studies
  (but written in a book)
• But are there major issues of cultural capital
  around new media and social networking?
• Kendall (2007) calls on us to reposition
  ourselves to take an inexpert look at the
  illegitimate fields that define and protect our
  expert identities.
• Might such a handing over even be political and
  empowering?