The Safety Problem Is Global The Safety Solution is Local and Personal

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The Safety Problem Is Global The Safety
Solution is Local and Personal !!!
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The Problem Tomorrow
Of every 100 children born this year
One will die violently in a highway crash during
his/her lifetime.
77 will be injured in a crash during their
lifetimessome more than once.
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The Cost
230 Billion 500 Million/660 197 2004 175
98-03

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April 4, 2006
Strategic Highway Safety Plan
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A Strategic Highway Safety Plan

• Starts with the Planning Process.
• Provides a comprehensive, coordinated,
  continuing, communicative, focused, and unified
  approach.

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Integrated

• Integrates the 4 Es
• Education
• Engineering
• Enforcement
• Emergency Services

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Why

• Leverage resources.
• Additional funding sources.
• Powerful funding request tool.
• Make safety efforts more effective and
  efficient.
• Make the task easier.
• Support legislative initiatives.
• Reduce fatalities and injuries.

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How Do We Do It?

• No one size fits all.
• Every State UNIQUE.
• Process to fit needs.

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In Consultation with

• Governors Highway Safety Office
• Regional planning and MPOs
• Major Modes of Transportation
• State and Local Law Enforcement

• Highway/Grade-Crossing Safety
• Operation Lifesaver
• Motor Carrier Safety
• Department of Motor Vehicles

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Other Major Safety Stakeholders

• Judiciary
• Tribal Governments
• Academia
• Civic Organizations
• Safety Advocates
• State and Local Agencies

• Public Health Agencies
• Medical Community
• Emergency Response
• Highway Industry
• Railroad Industry
• Insurance Industry
• Hospitality Industry
• Motorcycle Community

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The Template

• INTRODUCTION
• Background
• Partners 
• Development Process
• Data Analysis
• Emphasis Areas 
• IMPLEMENTATION PROCESS
• EVALUATION PROCESS 
• NEXT STEPS
• REFERENCES
• GLOSSARY

• Mission
• Vision 
• Goal

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Mission

• To reduce the number of motor vehicle crashes,
  injuries, fatalities, and minimized the human and
  economic loss on
• South Dakotas roadways.

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Vision

• A Role Model in Leadership for Creating the
  Safest Transportation System in the Country.

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Goals

• AASHTO/GHSA/ AAMVA/USDOT 1.0 fatalities per 100
  MVMT by 2008
• Target zero
• Reasonable and attainable . with a little
  stretch

• To reduce the fatality rate by 5 annually from
  2.2 in 2004 to 1.5 in 2010, resulting in 61 fewer
  deaths.

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Time Marches On

• Crash 28 minutes
• Injury 1 hour
• Death 4 days

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The Key Questions

• What are the identified primary safety problems?
• What is the scope each problem compared to the
  national average?
• What problems can be addressed and what
  strategies offer the greatest potential for
  success?
• What is the success of other States in addressing
  the safety problem?

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The What Contributing Factors

• US
  South Dakota
• Roadway Departure 60 67
• BAC Related 39 44
• Belt Use 82 69
• Unrestrained 52 71
• Intersections 21 20
• Pedestrian 11 5
• Work Zone 3 3
• Young Drivers (16-24) 24 22
• Older Drivers (65) 15 12

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Emphasis Areas

• The data help point the direction.
• The data help prioritize actions.
• All States will have different ways.
• 22 AASHTO emphasis areas

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Gateways to Information

• Website for collecting and disseminating
  information on program development and
  effectiveness, and in-depth technical background
  maintain currency of knowledge base.
• Printed Guides for developing programs to address
  fatal crashes

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South Dakotas Emphasis Areas

• Data and
• Technology
• Engineering
• Media
• Driver Education
• Commercial Motor
• Vehicle

• Alcohol and Drugs
• Enforcement
• Occupant Protection
• Emergency
• Response System
• Safe Communities
• Motorcycle Safety

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And the Benefits are?

• Bring together safety partners for a committed
  effort, with better communication and broader
  perspectives on reducing fatalities and serious
  injuries.
• Encompass the 4 Es engineering, enforcement,
  education and emergency medical system in safety
  strategies.
• Focus the mission and limited resources.
• Prioritize the plans of action.
• Identify emphasis areas based on crash data.
• Document emphasis areas implemented strategies,
  proposed strategies and challenges that may be
  encountered implementing the new strategies.

Save Lives and Reduce Injuries
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Contributions

• Serve as Champion
• Lead/support the effort
• Convene a Summit
• Build upon existing partnerships and coalitions
• Help form and enhance coalitions
• Bring other safety partners to the table
• Keep the safety partners focused
• Provide and analyze data

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Contributions

• Establish and support the 4E emphasis teams
• Hold the safety partners accountable
• Keep the momentum
• Share expertise and knowledge
• Coalition Building
• Data Analyses
• Goal Setting
• Performance Measures
• Problem ID
• Identifying Strategies
• Evaluation

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Contributions

• Determination
• Perseverance
• Commitment
• Passion

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Challenges

• Organizational Structures
• Approaches to the problem
• Commitment, Determination,
  Perseverance

• Language and culture
• Turf and Funds
• Silos

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On the Journey to Save Lives
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How may Highway Safety Improvement Program
(Infrastructure) be used on non-construction
activies?

• Data Systems, Analyses, and Training
• Behavior countermeasures in conjunction with a
  Federal-aid project.
• If flexed, up to 10 on an Title 23 safety
  projects.
• Training related to highway planning, design,
  construction, operations, and maintenance.

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Key Elements

• Leadership/Champion
• Communication/Understanding
• Data
• Resources
• Partnerships/Buy-in
• Performance Measures
• Accountability
• Determination and Perseverance

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Gain a Broad Constituency Through Champions

• Lead the effort
• Good to have more than one
• Manage group turnover
• Be a cheerleader
• Provide consistency

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Convene a Safety Summit

• Representation
• Keep it manageable
• Stay on track
• Respect members time and commitment

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Form Coalition

• Executive committee
• Sub-committees
• 4 Es

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Establish a Charter Demonstrating Coalition
Commitment

• Common goal of improved highway safety.
• Commitment to work as a team to achieve vision.
• Everyone is important.
• All comments are valued.
• Contribution, focus, understanding and trust.

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Analyze Available Data and Determine Goals

• Crash data
• Vehicle/driver/ped
• Travel data
• Citation data
• Medical data
• Observation and opinion surveys
• Behavioral risk surveys

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Identify Critical Highway Safety Improvement
Opportunities

• Data driven.
• High impact!
• Each State is unique.

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Identify Strategies and Countermeasures
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Establish Targets and Time Frames
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Leverage Resources Across Stakeholders
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Provide A Continuing Forum to Improve Highway
Safety
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Contact Information

• Rudolph M. Umbs, P. E.
• Chief Highway Safety Engineer
• FHWA, Office of Safety
• Washington DC, 20590
• 202-366-2177
• rudolph.umbs_at_fhwa.dot.gov
• http//safety.fhwa.dot.gov