Husein Husein

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Husein Husein
Marketing 710
Fall 2005
Research Invitation
Borden Foods
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Where the book stopped (at the end of 1994)

• Kohlberg Kravis Roberts Co (KKR the New
  York-based specialist break-up company) bought
  Borden Foods for less than 2 billions.

2. Became the 3rd largest private company


3. Robert Kidders, the new CEO directed huge
expenses to

• Update new plants
• Install new systems
• Develop new products
• Complete new restructuring

• All marketing efforts towards 11 business units,
  each with
• 100 accountability

• Individual board of directors
• Individual capital structure
• Individual operational control

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1/24/1998
In the news
1. BORDEN Foods, the Mallow powder packing
plant, will close in about four months, with the
owners agreeing to sell a range of worldwide
assets and dairy brands to Nestle.

2. Under the Borden/Nestle deal, Nestle is
acquiring the packing equipment at the Mallow
plant, while Borden's parent, KKR, intends to
sell the building and site at a later date.
3. KKR had been steadily selling off the Borden
assets.
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6/4/2001
In the news

1. Borden Foods Corp. said Monday it would sell
several of its pasta brands to the American
Italian Pasta Co. of Kansas City, Mo., for about
67.5 million.


2. New World Pasta Acquiring another business,
Borden Foods' pasta division. (Retreated into
bankruptcy protection in May 2004.)
3. Goldman Sachs Co. is acting as Borden
Foods' financial adviser as the company continues
to look for buyers for other parts of its business
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In the news
8/27/2001
Borden Foods Corp. has sold its final product
line, the It's Pasta Anytime family of
microwavable foods, to Kraft clearing the company
to close out its operations by year-end.
But still, Borden The Brand Name Lives
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Whats Left of the Borden Family
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• Borden Chemicals Plastics

• Did not engage in any business activity as of
  April 17, 2002.

• Filed voluntary petitions for protection under
  Chapter 11.

• It operates as debtors-in-possession pursuant to
  the Bankruptcy Code.

• Borden Milk

Owned and operated by Milk Products, LP a
division of National Dairy

• Borden Cheese

Owned and operated by the Dairy Farmers of America
No Financial Data, not even on Google.
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Elsie the Cow

• Was born, on paper, in the mid 1930s as a
  result of publicized wars between farmers and
  producers.

• Ads were so cool that doctors were demanding
  reprints to hang in waiting rooms.

• Fan mail started in 1938 after a radio ad.

• In 1939 Borden opened an exhibit in New York
  Worlds Fair and Live Elsie was born.

• In 1940 Elsie marries Elmer the father of her
  expected daughter Beulah

• In 1947 Elsie gives birth to a boy who was
  named Beauregard by 1,000,000 fans and took over
  his sisters job.

• Twins in 1957 who were named by 3,000,000 fans

• In 1997 Elsie united Borden Cheese with DFA.

• You have 14 chances to meet Elsie in person
  until next June

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Questions?