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Kellogg Companys Corporate Community Investment 100 Years of Caring

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Title: Kellogg Companys Corporate Community Investment 100 Years of Caring


1
Kellogg CompanysCorporate Community
Investment100 Years of Caring
  • June 21, 2007

2
Corporate Community Investment
  • Community Investment Philosophy
  • Domestic Partnerships
  • Global Partnerships

3
Corporate Community Investment
  • Ill invest my money in people. 
  • W.K. Kellogg

4
Corporate Community Investment
  • Based on our heritage and our business, we have
    chosen to focus on three major areas
  • Helping Children and Youth Reach their
    Potential
  • Improving Opportunities for Minorities and
    Women    
  • Strengthening Communities 

5
Child Health and Development
  • YMCA of the USA
  • 1 million grant to support Activate America in
    2006
  • 250,000 grant to provide funds to YMCAs where
    Kellogg has operations
  • Action for Healthy Kids
  • 275,000 to assist state teams with school
    wellness initiatives

6
Opportunities for Women and Minorities
NAACP Law Fellowship program Minority
Scholarship Programs
7
Community Development
  • United Way
  • 4.4 million campaign
  • Dollar-for-dollar match
  • 31 campaigns in 24 communities
  • 1,200 Days of Caring volunteers

8
Community Development
  • Americas Second Harvest
  • 26 million of product donated
  • Kellogg Care
  • Employee and retiree volunteer program
  • Matching Grants
  • Employee gifts to educational, cultural and
    environmental programs are matched up to
    10,000/employee annually

9
International ProgramsDisaster Relief
  • Tsunami relief in South Asia and Africa (2005)
  • Matched worldwide employee contributions
  • Donated product to Hope in Action
  • Floods in Mumbai, India (2005)
  • 25,000 contribution to United Way International
  • Hurricanes Rita and Katrina (2005)
  • Matched worldwide employee contributions
  • Donated product to Americas Second Harvest
  • 100,000 contribution to Americas Second Harvest

10
International Programs Global FoodBanking Network
  • 250,000 for the support of food banking
    development projects in Mexico, Guatemala and
    South Africa

11
International Programs/UK Kelloggs Swim Active
Purpose To remove the barriers that prevent
people from swimming, whether those barriers are
cost, cultural, accessibility, or
financial. Outcomes 100 projects over three
years which will encourage more than 100,000
people to take up regular swimming as part of an
active balanced lifestyle.
12
International Programs/UK Breakfast Club Plus
Purpose Partnership with ContinYou to promote
the benefits of breakfast clubs in schools and
other community settings all over the
UK. Outcomes A series of breakfast club
Master-classes provided intensive training on
the benefits of breakfast clubs. Eighty schools
have committed to developing facilities to
provide 400,000 breakfasts each year.
13
International Programs/Latin AmericaKelloggs
Nutrition Health Institute
  • Purpose To enhance Kellogg brand perception
    based on research, social responsibility and
    promotion.
  • Research Institute supports new health and
    nutrition research, such as the National
    Nutrition Survey and the Kellogg Latin-American
    Award on Foods and Human Nutrition.
  • Social Responsibility Apply resources to support
    persons in need, including a partnership with
    Mexicos Food Banking Association.
  • Promotion Encourage healthy lifestyles through
    diverse educational activities that promote good
    eating habits and the importance of physical
    activity.

14
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