SMALL DONORS, ONLINE DONORS AND FIRSTTIMERS IN THE PRESIDENTIAL ELECTION OF 2004

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SMALL DONORS, ONLINE DONORS AND FIRST-TIMERSIN
THE PRESIDENTIAL ELECTION OF 2004
Phil Noble
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The BIG Change

• The Internet is some thing fundamentally
  different. It will change our world the same way
  as the invention of the printing press and the
  coming of the industrial age.
• Bill Gates

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The Revolution is Here !
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Internet Revolution...Day 2, 1000 am
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Big Events 1994 - 2000

• First political website 1994
• Presidential Campaigns Online 1996
• UK Labour message driven site - 1997
• Gov. Jesse Ventura won via Internet -1998
• Sweden SAP 40 voters, 20 minutes on site
• McCain online, 6 mil, 140k vol. Feb 2000
• Online voting - Arizona Primary April 2000
• Florida news CNN 397, FOX 181

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Big Events2001- 05

• Peer 2 Peer - MoveOn.org, MeetUp, et al
• South Korean Presidential Election
• Internet Growth In China
• War in Iraq, Rise of the 2nd Superpower
• Howard Dean and the Net
• Net only content creation - Jib Jab, et al
• 82 million online sustains Kerry
• Blogs and demise of Big 3 agenda setting
• Tsunami relief

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First Online Fundraising Tool
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Source Ads2Voter Survey
Online Voter Behavior
37 of likely voters clicked on a political ad

• 67 went on to read about a candidate or
• advocacy group's issue platform
• 43 registered to receive e-mail notices
• 40 viewed a video ad
• 34 made a donation online
• 19 signed up to volunteer

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College Students

• 48 consider themselves politically active,
• heres how theyre getting involved

• 36 signed an online petition
• 30 written email advocating a position
• 18 contributed to a political blog

Source Harvard IOP Study
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Disintermediationof Politics

• The Media
• Political Parties
• Traditional Special Interest Organizations -
  PACs, Unions,Trade Associations, etc.
• Some Fundraising Structures
• New actors MoveOn, MeetUp, etc.
• Politicians become channels

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• Anybody
• can be elected
• President

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• Welcome
• to the
• Revolution !!